Le nouveau spot de la célèbre saga Sony Bravia, toujours avec l’agence Fallon. L’idée phare de la vidéo : un Zoetrope géant, l’ancêtre du cinéma, afin d’expliquer de manière ludique le temps de rafraichissement d’une télévision et l’atout “MotionFlow” de la Sony Bravia à 200hz.
La machine présente des images de footballeurs en action, en rotation à 50 km/h.
LONDON – The direct marketing members of advertising body ISBA have given their broad backing to the Government’s plan to part-privatise the Royal Mail.
Uh Oh. The Wimpy Swimmers of America cause group is about to get their undies in a twist. As will, no doubt, Bob Garfield.
A pergunta é: Pode uma marca de produtos calóricos utilizar um conceito irreverente e, ao mesmo tempo, impondo um apelo de saudabilidade em sua comunicação aos consumidores? A resposta é: Tentar até pode, e não é impossível.
E é exatamente isso que a Frito-Lay, a divisão snacks e salgadinhos da PepsiCo, que hoje obtém uma linha de lanches “conscientes” (cozidos e de baixa caloria), como é o caso de Lay’s, Fritos, Ruffles, Doritos, Cheetos e Tostitos; alguns deles com apenas 100 calorias por pacote.
Apesar dessa nova linha, as mulheres têm sentimentos não muito positivos pela marca Frito-Lay – principalmente pelo fator de ela já estar muito associada a fritos e gordurosos. O público feminino compõe uma fatia muito pequena de consumo dos produtos da marca.
Por este motivo, a marca está lançando a sua campanha “Only in a Woman’s World“, que tem foco total em mulheres norte-americanas.
A campanha é toda conduzida por quatro personagens animadas: Anna, Cheryl, Maya e Nikki. E elas estarão em todas as peças publicitárias; seja na mídia impressa e/ou na televisão. Porém, a maior aposta da marca está sendo a internet.
Eles lançaram o hotiste (Awomansworld.com) que conta games e outras funções interativas, além de uma websérie onde as garotas falam sobre alimentação (sempre dando aquela “puxadinha” para Frito-Lay) e, ainda, discutem sobre namoro, homens, moda e coisas do tipo. Algo ao estilo “Sex and the City“, como bem comparou o The New York Times.
LONDON – ITV has refused to deny a report which claims the broadcaster has drawn up plans to merge with Channel 4 and Five but admits “radical ideas” must be explored as it looks to secure its future.
LONDON – Following last week’s teaser ad where Mr T promised to target “fools” in the UK he’s made good on his word in the latest Snickers ad.
LONDON – I Spy Search has picked up two paid search accounts for Endsleigh personal insurance services and for Signet’s high street jewellery chains H Samuel and Ernest Jones
LONDON – WPP-owned Mindshare has won the online planning and buying account for TK Maxx without a pitch.
LONDON – WPP-owned Mindshare has won the £3 million online planning and buying account for TK Maxx, after a pitch against incumbent Arena BLM.
Belin Crazy Rings/Tubes/Starfish are essentially drinking snacks. We’d call them beer nuts but the branding material reads “l’apero cingle” — aperitif snacks.
La nouvelle collection de maillots de bain est au coeur de la nouvelle campagne Wonderbra depuis cet été. Trois affiches qui suggèrent fortement l’effet produit par les supposées nageuses, et décliné autour d’un hippocampe, d’une tortue et d’un poisson.
Une réalisation de l’agence Publicis Conseil.
LONDON – The Association of Online Publishers (AOP) has appointed Thomson Reuters consumer media general manager, Tim Faircliff, as co-chair alongside current co-chair, Telegraph Media Group digital chief Alison Reay.
LONDON – Guardian.co.uk is launching its first optimised mobile internet site, following an increase in mobile users visiting the site.
We have it on good authority that Nabisco’s started circulating a new slogan, “Why Snackrifice?”, to promote Triscuits — and, to a lesser degree, Kraft cheese (its perfect mate).
(TrendHunter.com) While stars like Angelina Jolie and Jennifer Aniston went for a minimal look when it came to jewelry and accessories at the Oscar 2009 ceremony, this Vogue Paris editorial in the March 2009 issue takes…
Un beau travail d’identité réalisé pour la marque Roberston par le graphiste Jeremy Snowsill. Un agréable mélange de dégradés de couleurs et de courbes pour une charte graphique résolument contemporaine qui transpose l’image haut de gamme de la marque sur des supports print et web.
LONDON – Direct marketing and data firms Broadsystem and EuroDirect are merging their operations to become Callcredit Information Group Marketing Solutions.
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