Feb
06
EHS Brann’s Spicer takes on MCCA chairman role
Posted in: UncategorizedMike Spicer, the managing director of EHS Brann, has been named as the new chairman of the Marketing Communication Consultants Association (MCCA).
Feb
06
Setanta loses football rights package in latest Premier League auction
Posted in: UncategorizedLONDON – The final two live football TV rights packages to air the English Premier League have been awarded to Setanta and BSkyB.
Feb
06
Child Abuse Is Funny. Oh Wait…No It Isn’t
Posted in: Uncategorized
Now here’s a marketing approach to child abuse you don’t see very often.
Feb
06
Kellogg Taking Phelps Off its Wheaties.
Posted in: Uncategorized
From Kellogg: “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract.”
Feb
06
Online ad spend set to slow ‘significantly’ over next five years
Posted in: UncategorizedLONDON – The growth of online advertising is set to slow “significantly” over the next five years, according to Forrester Research, forcing the company to revise its forecasts for European advertising spend.
Feb
06
Agency Founder Goes Head Over Heels For Office Expansion
Posted in: Uncategorized
What’s an agency head do when the agency expands, builds retail space and adds a spiral staircase? He christens it by…well, watch the video.
Feb
06
Northcliffe Media reach increases 39% to 4.3 million users
Posted in: UncategorizedLONDON – Daily Mail and General Trust’s regional publisher, Northcliffe Media, claimed its network of websites reached more than 4.3 million unique users in January, an increase of 39% on year on year.
Feb
06
Fleet Foxes – Mykonos
Posted in: UncategorizedUn document visuel hypnotique pour le dernier clip du groupe Fleet Foxes, dirigée et animée par Sean Pecknold avec des oeuvres et des illustrations de Jesse Brown. Produit par Grandchildren. Clip vidéo en HD et making-of dans la suite.
Clip vidéo
Making-of
Feb
06
Creative Evolution: Making the Process More Relevant to Our Time
Posted in: Uncategorized
I've mentioned over the last year that I'm a fan of Kluster. Kluster is a group decision-making tool with its roots firmly set in social networking. It allows you to set up private or public groups focused around generating ideas in a democratic and collaborative environment enabled through technology.
Feb
06
Mo’web hires Rowell as UK director
Posted in: UncategorizedLONDON – German online market research firm Mo’web Research has named Cathrene Rowell as director of its UK operation.
Feb
06
DraftFCB Promotes Boschetto to CEO
Posted in: Uncategorized
CHICAGO (AdAge.com) — Interpublic Group of Cos.' DraftFCB has elevated President Laurence Boschetto, 55, to the CEO role that was occupied by company namesake Howard Draft, the agency announced today.
Feb
06
Twentysix hires Lex de Wynter as strategy director
Posted in: UncategorizedLONDON – Full service digital agency twentysix has appointed Lex de Wynter as strategy director to head the planning function across both its Leeds and London offices.
Feb
06
Npower enlists Gromit for tactical weather ad
Posted in: UncategorizedLONDON – Npower has today launched a tactical campaign promoting the energy efficiency of its boilers during the winter months.
Feb
06
WPP buys Red Dot Square Solutions
Posted in: UncategorizedLONDON – WPP has acquired virtual reality market research firm Red Dot Square Solutions, a specialist that helps retailers study in-store shopper behaviour.
Feb
06
Costa Coffee pays author to write book about customers
Posted in: UncategorizedLONDON – Costa Coffee has launched a book of short stories called Frothy Tales, with proceeds from sales going to The Costa Foundation.
Feb
06
BR Video: Public happy to see Jonathan Ross back on TV
Posted in: UncategorizedLONDON – Most members of the public are glad that Jonathan Ross is back on the BBC with many believing the Sachsgate scandal was blown out of proportion by the media according to the latest Brand Republic video — watch it now.
Feb
06
Darren Firth
Posted in: UncategorizedLe designer anglais Darren Firth, propose un portfolio soigné dans le fond comme dans la forme. Un créatif polyvalent, doué dans la conception web, mais aussi dans l’illustration ou le print.
Feb
06
Nike lança Bootcamp em campanha com Mano Menezes
Posted in: UncategorizedA Nike lança nesse fim de semana sua campanha para divulgar o Bootcamp, ferramenta online desenvolvida pela marca que oferece os programas de treinamento utilizado pelos principais clubes de futebol do mundo.
Inicialmente são dois filmes estrelados pelo técnico Mano Mezes, do Corinthians, criados para cinema e internet. Com a assinatura “Rala Que Rola”, Mano dá um esporro em você que quer jogar futebol e está aí, sentado.
Nas próximas semanas, a campanha contará com dois filmes para TV. Ambos serão protagonizados pelos jogadores Elias, do Corinthians, e Keirrison, do Palmeiras.
Abaixo você assiste a versão para internet do filme com Mano Menezes, e aqui a que estréia nos cinemas hoje.
Feb
06
Kadence hires Emery to extend its data collection services
Posted in: UncategorizedBOSTON – Global research firm Kadence has appointed Mary Jo Emery as vice president of international client services.
Feb
06
The Axe Chocolatizer
Posted in: Uncategorized
Apostando no poder de viralização pelas redes sociais, a Axe lançou um divertido aplicativo que completa a campanha “Axe Dark Temptation. As Irresistible as Chocolate” (Reveja o filme).
O Aplicativo “Chocolatize Yourself” permite com que todos os usuários de Facebook manipulem suas fotos como se estivessem estampadas em uma barra de chocolate. Além de poder compartilhar com as outras pessoas, o aplicativo fornece diversas opções de personalização da imagem.
Nada muito “crazy”, mas é um complemento da campanha que vai mobilizar um tantão de gente.
Dica do Adverblog
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