A campanha viral da Warner para o esperado “Watchmen”, adaptação para o cinema da obra clássica de Alan Moore, já conta com blog, site, Twitter, mais um site e vídeos misteriosos: NBS e Keene Act.
A mais recente iniciativa é o Minutemen, um game arcade estilo retro, bem divertido. Você pode jogar com Nite Owl ou com a Silk Spectre para socar alguns capangas pelas ruas de Nova York.
“Watchmen” estréia mundialmente no dia 6 de março.
LONDON – NatMags’ Good Housekeeping’s circulation fell 8.3% year on year in the second half of 2008, while rival title IPC’s Woman & Home increased its circulation by 5.1%, according to the latest magazine ABC figures.
LONDON – Bauer Media’s Closer has leapfrogged Richmond Desmond’s OK! Magazine to become the leading celebrity weekly by circulation, according to ABC figures out today.
“Our life at the cost of theirs?”
Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mayur varma, Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay, Karn Singh, Mandar Wairkar
LONDON – Dennis’ Maxim and IPC’s Loaded lost about 40% and 20% of their respective circulations year on year in the second half of 2008, according to today’s magazine ABCs for the period July to December 2008. Bauer Media’s Arena stood out in a mixed picture for the paid-for men’s lifestyle titles, posting a 16.4% year-on-year circulation rise.
Glamour magazine, the handbag-sized glossy, managed to retain its top spot as the biggest-selling women’s monthly magazine, despite posting a slight circulation drop of 0.4 per cent on the previous year, according to the latest Audit Bureau of Circulations figures.
LONDON – Waitrose is appealing to its ‘foodie’ customer base by offering them the chance to get involved in the development of its new products through My Waitrose, its new food club.
LONDON – H Bauer’s TV Choice has retained the top TV listings spot for the third consecutive period, staying ahead of IPC’s What’s On TV and BBC Magazines’ Radio Times, according to the latest magazine ABC figures.
Agency: Innocean Worldwide, New delhi, india
Creative Director: Saurbh DasGupta, Sandip Basu
Art Director: Dipak Choudhary
Production: Tom
LONDON – Love It! and Pick Me Up each lost almost 9% of their circulations as the women’s real life and traditional weeklies sector continued to shrink in the second half of 2008, according to the latest magazine ABC figures.
LONDON – FHM, the Bauer Consumer Media magazine, has retained its number one status in the men’s lifestyle magazine market despite a decline in its circulation.
Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.
LONDON – Leading publishers are increasing their focus on subscription marketing as the uncertain economic climate continues to place pressure on both newsstand sales and advertising revenues.
LONDON – Brands are paying Google more for less according to research that claims Google’s pay-per-click costs have risen as click-through rates have decreased.
LONDON – The Association of Online Publishers is moving its Digital Publishing Awards away from a joint event with its flagship Summit in October, to a separate event of its own in June.
LONDON – Mazda has stood behind its bong-smoking brand ambassador Michael Phelps after he issued a video apology to his Chinese fans.
Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face.
NEW YORK (AdAge.com) — Using special filter systems, search engines and a crew of dogged digital gumshoes, Viacom has succeeded in having hundreds of thousands of copyright-infringing online videos removed from the internet. The media giant's general counsel, Michael Fricklas, discussed that massive in-house operation and detailed how Viacom, which operates a slew of user-generated video sites across its many properties, systematically polices that content for copyright violations.
LONDON – David Attenborough’s new series ‘Nature’s Great Events’ started on BBC One last night with 3.7m viewers but was beaten by ITV1’s international football coverage which drew 6.8m viewers, according to unofficial overnight figures.
LONDON – The upcoming series of Ben 10, the Cartoon Network show aimed at boys, is being sponsored for three and a half months by D3, the games publisher that produces Ben 10 games.
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