DJ Ravi Drums at the 2009 Academy Awards

ravi_photo_1DJ Ravi Drums, the music director of “Howie Do It” will reportedly be taking his act at the 2009 Academy Awards slated on Sunday at the Kodak Theater in Hollywood.

Drums, who holds the distinction of being the first and only Indian American music director of a network TV show, will perform in the musical segment of the show, which will feature Best Original Song Nominees “Down to Earth” (Wall-E), “Jai Ho” (Slumdog Millionaire), and “O Saya” (Slumdog Millionaire). An elated Drums stated, “This is an incredible pop culture moment to be an Indian American. To be performing on the Oscars when a top contender has an Indian storyline makes me very proud.”

Ravi is the most unique of all the MD’s out there. He originates a hip, epic musical movement, having invented the simultaneous process of live drum playing and live re-mixing.

(Source) Press

Modernista Will Open Amsterdam Office to Handle GM

LONDON (AdAge.com) — Despite a recent round of layoffs and a battered market for automakers, Boston-based Modernista is launching a full-service European hub in Amsterdam that will work with General Motors Corp. and cable channel Dutch Comedy Central.

Raggedy Chic – PRPS Tears Up Next Season’s Fashion In Their Denim LookBook (GALLERY)

(TrendHunter.com) I knew Appalachian Chic would hit it big someday. PRPS has released their new lookbook straight from the hills of Eastern Kentucky. All that’s missing from these fashion photos are a few teeth from drinking…

Earthly Map Creatures – Images Created From Geographic Shapes Without Touching Scale (GALLERY)

(TrendHunter.com) How bored must someone have been to think up this brilliant idea? A creative artist moved the earth’s continents around and was able to discover images you can make without touching the scale of the land.…

Time Warner Cable Consolidates Media at OMD

NEW YORK (AdAge.com) — Time Warner Cable is consolidating its in-house and regional media account at Omnicom Group's OMD, Sam Howe, the cable operator's chief marketing officer, confirmed.

CBS Income Off by 52% Due to Weak Ad Market


NEW YORK (AdAge.com) — CBS Corp. said the roiling economy sparked a downturn in advertising that prompted a 52% decline in fourth quarter net income and said the broadcasting and publishing company would slash its dividend while the economy remained in turmoil.

Adbusters’ Day in Court

Global Political Image Scanalds – Will Elizabeth Wong Be the Carla Bruni of Malaysia? (GALLERY)

(TrendHunter.com) Politician, environmental activist and beauty, Elizabeth Wong is being called “Malaysia?s very own Carla Bruni or Segolene Royal” by NST.com. She’s fueling huge debates over privacy and female sexuality…

Not so new beetle / Pas si brillant que ça

cox2007 cox2008
THE ORIGINAL?
BP Superwash / Car wash – 05/2007
Source : Cannes Archive Online, AdLand,
Agency : Ogilvy Cape Town (South Africa)
LESS ORIGINAL :
Amway Car Polish “Shine like new” – 12/2008
Source : Adsoftheworld,
Agency : Dentsu Young & Rubicam Bangkok (Thailand)
Une idée assez brillante pour être reprise deux fois! À chaque apparition elle paraît “comme neuve”…

Watch McCann London Put 9 Million Coffee Beans to Work for Nescafe

Nescafe puts a lot of Arabica beans in its coffee, as its new ad demonstrates.

‘American Idol’ Dominates Tuesday


MINNEAPOLlS (AdAge.com) — Fox — and reality TV — ruled the ratings race Tuesday night, as a two-hour edition of "American Idol" delivered a first-place 9.5/24 rating and share in the ad-centric 18-to-49 demographic. That was well above NBC, which itself ran a two-hour reality show, "Biggest Loser" (3.6/9), which led into "Law and Order: SVU" (3.5/9) for an overall average of 3.6/9.

Coming to a JetBlue Seat Near You: Grounded C-Suiters

JetBlue took out some funny full-page ads today in the Wall Street Journal and New York Times targeting a new — and fast-growing — set of travelers the airline hopes to welcome aboard: bigwigs being forced to downgrade to commercial travel.

LG Arena | Dancing Icons

mobilebarcelona.jpgEstá acontecendo em Barcelona, na Espanha, o Mobile World Congress. É um congresso com os mais importantes representantes do mercado de telefonia móvel do mundo, que apresentam e discutem as tendências do setor (marketing / vendas / tecnologia)

Operadoras e fabricantes de aparelhos celulares usam este congresso para atualizar os consumidores e concorrentes sobre suas novidades e lançamentos.

A LG, por exemplo, acabou anunciando o lançamento de seu novo aparelho LG Arena (LG-KM900), esteticamente parecido com o iPhone da Apple, com um vídeo-comercial-oficial que foi transmitido aos participantes do seminário.

Ícones vivos e dançantes é que fazem o show acontecer, neste comercial. Uma animação bem divertida que vale a pena a gente conferir.

Assista na sequência:

African-American Ad Pioneer on Old Game Show

A commenter tipped us to this YouTube video featuring Georg Olden on "I've Got a Secret."

Laid-Off Copywriter Turning Blog Into Job Site

NEW YORK (AdAge.com) — Job seekers, take heart: Erik Proulx plans to set you up. The former senior copywriter at Arnold, Boston, is in the process of transforming his 3-month-old blog for the advertising industry's growing pool of unemployed, Please Feed the Animals, into what he hopes becomes the de facto industry job site.

Job Fair Gone Bad


Diversity. I have always struggled with embracing this term because it is very often used too loosely and used to fulfill a need. "We are an equal-opportunity company." No, you are not. You favor cupcakes over capabilities. You pamper already bloated egos. You love the self-promoters.

Behind the Scenes of the McFlurry-’30 Rock’ Deal That Wasn’t

We here at AdAges, for once, actually picked up the phone and made a few calls! As it turns out, the McDonald's inclusion was really part of "30 Rock's" script; McDonald's didn't pay for it, according to Jennifer Lane Landolt, director-entertainment alliances for McDonald's.

Coffee Bellagio’d, Oakley Profits, Missy Swears Again

nescafe_bellagio.jpg

Ever seen the Bellagio fountain in Las Vegas? We have and it’s pretty cool. But all we have for you today is this Necafe ad which imitates the Bellagio fountain…with coffee beans.

Intimate Insight Photography – ‘Secret Thoughts’ by Mark Velasquez Unveils Relationship (GALLERY)

(TrendHunter.com) Secret Thoughts by Mark Velasquez is a photography series that explores what women really feel but do not say about the relationships they are in.

These secret thoughts are written over the bodies of…

Viral da Samsung mostra usos alternativos para um celular

A Samsung está no hall das marcas que mais tem tido sucesso com os seus virais. O “Unboxing Omnia i900″, “How We Met” e “Millimetres Matter” não me deixam mentir.

O novo vídeo da empresa coreana exclusivamente para internet, criado pela The Viral Factory, certamente vai colaborar para essa fama. É um viral para o celular UltraTouch S8300 que mostra diferentes usos para uma tela pequena.

Cinema para hamsters, TV em academia de coelhos, cabine de fotos para filhotes, lareira para gatos, pista de dança pra pintinhos, e por aí vai. São oito usos diferentes.

| Dica de Claudio Branno