Hasta La Creative!

NEW YORK (AdAge.com) — Eight months after CBS's $1.8 billion deal to buy CNET, its strategy for one of the websites acquired in the deal, TV.com, is coming into focus.

A Ikea está disposta a ajudar a futura família presidencial a redesenhar o Salão Oval da Casa Branca. A empresa sabe que Barack Obama deve conter os gastos para qualquer tipo de mudança visual em sua nova moradia. Por isso, a Ikea está oferecendo, gratuitamente, seus móveis, seus arquitetos e seus designers para que o Obama e sua família possam “reconstruir” o local sem gastar absolutamente nada.

Foi colocado hoje uma réplica do Salão Oval da Casa Branca no hall principal da Union Station, estação de metrô de Washington D.C. de como pode ficar o novo Salão Oval da Presidência dos EUA, caso Barack Obama escolha a Ikea como a sua parceira.

Um sorteio de vale-compras na Ikea também completa a campanha “Embrace Change 09′“. Basta você entrar no site, submeter seu e-mail e consultar mais informações.

Dica do @dudex

::UPDATES::

1) A campanha ainda incluirá um “office creator” no site, mas até agora não está disponível. Lá, os internautas poderão criar suas próprias versões do Salão Oval.

2) Uma petição no Twitter já começou a manifestar total apoio para que todos os novos objetos adquiridos pela família Obama sejam “green”: www.twitter.com/IKEAGreen

Over the last year, I kept hearing clients say the same thing. They want their agencies to be truly collaborative and work seamlessly together. They want their general market and Hispanic agencies to put their egos aside and help them move their business forward. They want big ideas that transcend language. Unfortunately, true collaboration between agencies is a rare thing.

I arrived back in NYC on a red-eye from Las Vegas on Saturday and, several hours and a disappointing Giants loss later, I'm ready to process everything I soaked up at the highly anticipated (but definitely less-attended) Consumer Electronics Show. Every year, we attend CES to see what's next. For the first time I can remember, I left CES with a better idea of what's coming in a few months, not a few years.

(TrendHunter.com) The Consumer Electronics Show always brings us the year’s most unique new gadgets, and CES 2009 is no exception.  From the luxury Dell Adamo laptop to Star Wars designed Digital SLRs, we are seeing a lot…

Much of the advertising we see and hear today is different than what we saw and heard a year ago. The messages have changed to reflect the economic times we live in. And for good reason. Can you imagine not revisiting your client's brand message and, rather, putting more media dollars behind ideas that are out of touch with how people are thinking and feeling today? It would be marketing suicide.

As demonstrated in Lost in Translation and Marie Antoinette, Sofia Coppola is really good at making pretty productions unfettered by hairy, complicated narratives.

Em sua nova tentativa de explorar o consumidor apaixonado por futebol, a Nike disponibilizou um aplicativo para iPhone que tem como objetivo trazer informações sobre a Série A do Campeonato Italiano. Até ai nada de novidade, visto que grandes portais já estão entrando nesse caminho a fim de estreitar a relação com seu público.

O que torna o aplicativo legal para a Nike é o fato de ela conseguir destacar seus atletas. Além de disponibilizar informações como rodadas, classificação, e próximos jogos, o aplicativo mostra as diferentes características das chuteiras dos jogadores patrocinados pela Nike. Desse jeito, cria-se uma forma de divulgação do produto através do conteúdo. E nessa brincadeira existe até um ranking que faz a comparação de quais chuteiras fizeram mais gols no campeonato, o que é uma ótima forma de instigar a curiosidade e o consumo do consumidor que tem o aplicativo.

A Nike criou um hotsite para receber opiniões dos internautas.

Segundo a assessoria da empresa, em breve eles pretendem aumentar o conteúdo e disponibilizar cada vez mais interação com o usuário do iPhone. Vamos ver o que a Nike tem a nos mostrar.

O projeto é da Nike Itália em parceria com a agência H-Art.

Well, here’s a bad idea: “- along with 22 other estimable names [ Maria Bartiromo, Meredith Vieira, Tori Spelling and Susan Lyne] including Ogilvy & Mather Chairman-CEO Shelly Lazarus, aren’t forming an agency in the traditional sense, but will be part of a “panel” offering marketing and general business advice to NBC Universal and its clients on how to reach women.” This new agency “will also blog, write and appear on air for the media company’s women-oriented properties and contribute to a quarterly newsletter…”

Okay. Fine. Lazarus, sure. She’s spent a lifetime doling out advertising to consumers. However, what does Tori Spelling know about a woman living in Wisconsin whose husband has lost her job and she’s working 40 hours as a receptionist and praying that all the money she lost in her child’s college investment fund comes back before he heads off to school in three years? What. Ever.

Media companies have long been trying to muscle out the ad agencies, but this attempt seems like it might actually steal some business away. Not because it’s a sound idea or because this new agency has anything on the planners in the ad biz, but because of star wattage. CMO’s are suckers for celebrities.

The panel will be chaired by Lauren Zalaznick, president of NBC Universal’s Women & Lifestyle Networks. She says that this new formation will allow NBC to think like a marketer rather than a programmer. The idea is that brands will pay this new group for insights and then, head to their agency for implementation.

“There’s no harm in [creating the panel]. Maybe it can give them a leg up,” said Andrew Donchin, director-media investment at Aegis Group’s Carat. “If we can come up with some integrations or some concepts to add to our schedule, then maybe it will be very helpful.”

In other words, Donchin and (we’re sure) all of you are pretty skeptical that this new NBC service is going to churn out anything valuable, but will probably steal a few dollars coming into our ad world coffers and making more work for us. Someone is going to have to fix all those half-baked sound bites into you know, actual actionable concepts and creative.

More: Sean Combs Compares Himself To Obama

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In developing the list of 2008 Top 10 U.S. Asian Marketers, I sought the advice and counsel of more than 50 advertising agency owners, civic and community leaders and ethnic media representatives. The final Top 10 list was created using the results from those conversations and e-mail exchanges.