Jan
23
Pedigree Takes a Lighthearted Approach in Bowl Ad
Posted in: Uncategorized
NEW YORK (AdAge.com) — Pet-food marketer Pedigree may be known for ads that tug at the heartstrings, but for the Super Bowl it plans to make viewers laugh.
Jan
23
‘But It Didn’t Run in the Book …’
Posted in: Uncategorized
Jan
23
Pandora vai acrescentar publicidade em seu serviço
Posted in: Uncategorized
O serviço de rádio online, restrito apenas para os Estados Unidos, Pandora, vai começar a transmitir publicidade em seu conteúdo de áudio.
Famoso por ser um dos percussores deste tipo de serviço, o Pandora possibilita o usuário construir a sua própria estação de rádio, criando playlists personalizadas e de fácil compartilhamento. Agora, com o serviço de publicidade incluso, o Pandora espera aumentar a sua receita, e atrair anunciantes para mais uma nova fonte de mídia online.
Tim Westergren, fundador do Pandora, disse que vai ser trabalhado o máximo para que os anúncios não sejam taxados de intrusivos – mencionando que a publicidade deverá ser transmitida em apenas 15 segundos a cada par de horas.
A Fox e o McDonald’s já demonstraram interesse, e serão os primeiros clientes a veicular os anúncios.
Lançado em 2005, o Pandora abriga cerca de 21 milhões de usuários registrados e 2 milhões de usuários regulares por dia.
::Com fonte do Brandweek
Jan
23
The New Age of Personalization
Posted in: Uncategorized
Why has personalization never caught on? The technology is there for advertisers to create thousands of ad variations, and then match data about consumers and preferences to the right advertising messages. Sure, cost is still a factor, but the real issue lies on the creative side.
Jan
23
President Bush Helps Veet Say Goodbye To a Different Kind of Bush
Posted in: Uncategorized
Body grooming company Veet, like everyone else, is taking advantage of President Bush leaving office with a cheeky newspaper ad
Jan
23
Bud Macs, Portfolios Gamed, Animals Fed, Diversity Tackled
Posted in: Uncategorized
This is really, really lame but since it has to do with Super Bowl advertising we’re gonna share.
Jan
23
Cadbury | Eyebrow Dancing
Posted in: UncategorizedMais um exemplo de pau-durecencia (desculpem pelo termo) da Cadbury em sua campanha “Glass and a Half Full Productions”.
Se as crianças com sobrancelhas que dançam irão repetir o sucesso do “Gorilla”, ninguém sabe, mas promete. E mais do que isso, a coragem em fazer já diz muita coisa.
A trilha é “Don’t Stop The Rock” do Freestyle. Criação é da Fallon, com produção da MJZ. O filme estréia na TV britânica hoje a noite.
| Via Guardian
Jan
23
The Full Zapruder
Posted in: Uncategorized
Jan
23
Eyebrown dance, the Cadbury new viral video
Posted in: UncategorizedA new viral video is launching by Cadbury by a glass and a half full productions one more time.
After the success of the Gorilla and all the spoofs, the truck
story at the airport,
Cadbury is now employing kids to make some waves with their eyebrown.
This eyebrown dance viral video is […]
Jan
23
Entire Town Travels to Troubled Las Vegas, Debauchery Ensues
Posted in: Uncategorized
So what does Las Vegas do in a down economy which has caused a precipitous drop in visits, halted construction and caused casinos to file for bankruptcy?
Jan
23
President Obama’s Life Used As Pro-Life Argument
Posted in: Uncategorized
No matter your stand on abortion, you have to admit this pro-life commercial from CatholicVote featuring President Obama moves you just a little bit. Doesn’t it?
Jan
23
Coke’s Open Happiness Super Bowl Spots Get Animated
Posted in: Uncategorized
Coke will have three commercials in the Super Bowl. One will be for Coke Zero featuring Pittsburgh Steelers safety Troy Polamalu. The other two from Wieden + Kennedy are for the broader Coke Open Hapiness campiagn and are heavily animated.
Jan
23
Tailsweep launches blog network for brands
Posted in: UncategorizedLONDON – Tailsweep, the Swedish ad network that specialises in making money from blogs and social media, has launched in the UK with the promise of providing a “new channel for brand advertising”.
Jan
23
Gotham Picks Marty Orzio as Its New Creative Chief
Posted in: Uncategorized
NEW YORK (AdAge.com) — Former Energy BBDO top creative Marty Orzio has been recruited by New York-based shop Gotham to serve as its chief creative officer.
Jan
23
New Yahoo chief Bartz introduces pay freeze
Posted in: UncategorizedLONDON – Yahoo is freezing the pay of its 13,700 employees this year as incoming chief executive Carol Bartz makes her first cost-cutting moves.
Jan
23
New Webmail Launched by AOL
Posted in: Uncategorized
Web Mail is a new online mailing service which can be accessed via the AOL website. AOL’s Products and Technologies Group today announced the launch of an enhanced version of AOL Web Mail that offers users one-click access to Gmail, Yahoo! Mail and a variety of third-party sites and destinations directly from the AOL Web Mail page, http://mail.aol.com.
“Web Mail is an integral part of the AOL experience and at the heart of our product offerings,” said Ted Cahall, President, AOL Products and Technologies. “With this new release, we can showcase the important role AOL products continue to play in the company. Enhancing products that already attract a large, engaged audience is a key goal for our organization.”
(Source) Press
Jan
23
Different River launches in research sector
Posted in: UncategorizedLONDON – A new research agency is launching in London called Different River, headed up by founders, Vikki McKeegan and Jo Shaw.
Jan
23
eTrade Baby Returns to Super Bowl. Here’s the Outtakes
Posted in: Uncategorized
Here’s an outtake clip from eTrade which highlights a few things that won’t be seen during the Super Bowl.
Jan
23
Senate Agrees to Delay Digital TV Transition
Posted in: Uncategorized
WASHINGTON (AdAge.com) — A bipartisan agreement to delay the country's digital TV changeover from Feb. 17 to June 12 was announced last night by Senate Commerce Committee Chairman Jay Rockefeller, D-W.Va. Mr. Rockefeller said a Senate vote on the legislation likely would take place next week.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.