(TrendHunter.com) John Galliano is well known for his eccentric designs, but on his men’s spring-summer 2009 ready-to-wear collection show in Saint-Denis during Paris Fashion Week, Galliano really upped the ante. The runway…
‘Big Is In’ campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. Food carving has been seeing a resurgence in recent days, and here we see eggplants,…
The American Family Association, which was described as “a puritanical national nanny” by the ED of The Truth Wins Out (a gay advocacy group), convinced Heinz to suppress a Deli Mayo ad that hasn’t appeared on American TV.
(TrendHunter.com) Not sure what to do now that you can’t talk and drive? With the “hands-free” cell phone law in Washington and California now in place, drivers are going be making mad dashes to purchase mobile phone headsets,…
(TrendHunter.com) There is a new GPS-enabled cellphone application for San Franciscans – a real-time map of nightlife hotspots. Users download the free application onto their Blackberry (iPhone support is coming soon) and…
Brief:
To Increase the awareness and also the number and quality of submissions for The British Council of Australia’s “Realise Your Dream” scholarship programme. This is an annual competition that rewards six artistic young Australians with a trip to the UK and a mentorship with the creative guru of their choice.
Solution:
We produced an integrated campaign based around the thought, ‘Determined to meet your hero?’ For young Australians simply getting to meet, let alone work with one of Britain’s creative leaders (like Stella McCartney or Damien Hirst) is potentially a life changing opportunity and a prize our target would do anything to win. We dramatised this passion by showing the extreme, possibly psychotic lengths some people will go to, to meet their hero. And, in turn, highlight how you do much better entering the British Council’s Realise Your Dream programme.
Results:
In 2007 The British Council campaign reached over 2,000 000 people across Australia. They received more submissions than ever. Over 20,204 unique visitors to the website became 875 officially registered entrants (up 12% on 2006). Perhaps more importantly, this year’s entries were of a far higher quality than previous years. The 6 lucky winners ranging from a rap artist to an indigenous art curator are already living and working in Britain.
Advertising Agency: M&C SAATCHI, Sydney, Australia
Executive Creative Director: Ben Welsh
Art Director: Michael Jones
Copywriters: Dave Shirlaw, Oliver Devaris
Agency Producer: Rod James
Designer: Michael Jones
Computer Artist: Rozanna Kulik
Interactive Director: Matt Cumming
Photographer: Adrian Cook, AD-Photography
Producer: Pete Masterton, Plaza Films
Director: Paul Middleditch, Plaza Films
Keyword matching is so last decade: “Through Peer39’s proprietary SemanticMatch technology the most relevant ads are displayed in the most appropriate and productive content, assuring higher ROI. Based on natural language processing and machine learning, Peer39’s patented algorithms understand page meaning and sentiment, and deliver the most relevant and effective brand safe online advertising.” (site, press release)
(TrendHunter.com) For the price of about $150, your family cat can be treated to the luxurious Window Cat Patio.
As pictured here, the self-contained unit mounts to a window using only a Phillips screwdriver.
Features…
Brief:
Encourage media buyers to book ad space during TV2’s Saturday night movie slot. This space had great audience numbers but an underwhelming level of interest from advertisers.
Solution:
We sent head TV buyers of key media agencies a rate card for the upcoming Saturday night movie, ‘Around the World in 80 Days’, inside a series of envelopes postmarked to show that the mailer itself had been around the world in 80 Days.
Results:
TV2’s sales team were flooded with positive feedback about the direct mail piece, and more importantly, it sparked sales enquires. Within weeks every available space during the next six months of Saturday night movies sold out, which amounts to over $5 million NZD of revenue for our client.
Advertising Agency: SAATCHI & SAATCHI NZ, Auckland, New Zealand
Executive Creative Director: Mike O’Sullivan
Creatives: Tim Howman, Bex Radford
General Manager: Sonya Berrigan
Group Account Director: Jillian Stanton
Design: The Craftshop
“Anyone can solve a user-related problem with a few lines of code, but that doesn’t automatically make you the better company in this world of rent, bills, overheads and shareholders; especially when you’re not actually generating revenue.”
A reader comment under Techcrunch post about Anyvite making a better product than eVite.
– Microsoft bought Powerset, which is single-handedly trying to bring “natural search” back into vogue. (Frankly, it shoulda died with Jeeves.)
You can’t get closer.
Brief:
ESPN’s up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.
Solution:
We re-designed actual sports-balls to look like “HUMAN EYEBALLS”!; a basketball, football and baseball. Each ball had a message on the back which read “ESPN. You can’t get closer”. They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.
Results:
This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.
Advertising Agency: SAATCHI & SAATCHI, Singapore
Retoucher: Kendrick Wong
Executive Creative Director: Andy Greenaway
Creative Directors: Richard Copping, Andrew Petch
Art Directors: Richard Copping, Ronojoy Ghosh
Art Buyer: Adrel Law
Print Production: Terry Ong, Sammy Leong
Account Service: Frederic Eng
Copywriter: Andrew Petch
To her, being here feels safer than home.
Advertising Agency: DDB Shanghai, China
Creative Director: Michael Dee, Jody Xiong
Art Director: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Jody Xiong
Photographer: A-bang
Published: February 2008
To him, being here feels safer than home.
Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Jody Xiong
Photographer: A-bang
Published: February 2008
(TrendHunter.com) My article about the California hands free law (HERE) had me searching the net for retro car phones… and then I found this! It’s a portable rotary phone that’s fully functional as a mobile phone. It…
(TrendHunter.com) ‘Big Is In’ campaign for the Magimix line of food processors features print ads which use Rubinesk, bikini-clad, veggies. Food carving has been seeing a resurgence in recent days, and here we see eggplants,…
Peter Souter, the deputy chairman at Abbott Mead Vickers BBDO, is stepping back from his responsibilities at the agency to embark on a career as a writer.
To save children living under the shadow of domestic violence.
Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrator: Xiao Longhua
Published: February 2008
Cover it or Uncover it?
Advertising Agency: DDB Shanghai, China
Creative Directors: Michael Dee, Jody Xiong
Art Directors: Jody Xiong, Eric Sun, Leo Wan
Copywriter: Meredin Xu
Illustrators: Xiao Longhua, Jody Xiong
Photographer: Song Bo
Published: February 2008
I just found this image on Ad Innovator – a Japanese ad blog I can’t read no matter how much I try but I try almost daily anyway. (Still seething that I wasn’t allowed to tag along with Dad to Osaka the years that he worked there as someone thought it would be better for me to stay put for once. AAARGHHH! /end derail.) Apparently, being on google maps is so cool flower shops are announcing it in their shop windows. This reminds me of those digital cameras that have the stickers reading “youtube ready” on them. Online is truly slipping offline these days, and brands are piggy-backing on other brands like nothing else. Interesting development.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
