Jun
25
Cisco looks to SMEs for growth
Posted in: UncategorizedASIA-PACIFIC – Cisco Systems will attempt to expand its marketing to small and medium enterprises (SMEs), after selecting OgilvyOne as its regional creative agency-of-record.
Jun
25
Publicis restructures to focus on digital
Posted in: UncategorizedLONDON – Publicis Groupe has restructured its global operations around VivaKi, a new digital network housing Digitas, Starcom MediaVest, Denuo and ZenithOptimedia.
Jun
25
Ogilvy Group brings in Seaborn for mobile know-how
Posted in: UncategorizedLONDON – Ogilvy Group UK has hired mobile marketing specialist Scott Seaborn in a group role as head of mobile technologies.
Jun
25
Publicis launches group digital operation
Posted in: UncategorizedLONDON – Publicis Groupe is launching a new digital division named Vivaki, headed by Jack Klues and David Kenny, which will take advantage of the scale and knowledge of group agencies including Digitas, Starcom MediaVest and ZenithOptimedia to develop new services for clients.
Jun
25
1980s toys that threatened our existence
Posted in: Uncategorized
This list of 1980s toys that should have killed us reminds me that, yes, there was a time when you could market something called Sit ’N Spin to children. Including Big Wheels on the list was a stretch, since you had to find yourself in pretty irresponsible circumstances to hurt yourself on one of those. But the Pogo Ball (shown here) should have been packaged with a tube of Neosporin. And don’t forget the damage this ball-and-chain did to our nation’s ankles.
—Posted by David Kiefaber
Jun
25
High-tech and low-tech signs of the times
Posted in: Uncategorized
Two of this week’s most widely reported business stories really sum up the current polarization of the media landscape and economy at large. At one end of the spectrum, we have Google’s introduction of Ad Planner, a program some in the business believe could put lots of agency folks out of work because of its potential for simplifying the media buying process. At the opposite end of the food chain, Joshua Persky walks the streets of Manhattan, an unemployed investment banker and father of five with no need (or funds) for high-tech tools to get his message across. His “Experienced MIT Grad for Hire†sign works just fine. Ad Planner will probably be a huge success. But at this rate, Google may be the only company left to use it, placing classifieds to fill its own ranks and developing increasingly sophisticated filters to sift through the thousands of applicants who queue up for each entry-level position. Persky should apply.
—Posted by David Gianatasio
Jun
25
More fun with fake JCPenney commercials
Posted in: UncategorizedAbove is another JCPenney spot posted on the Web site of Epoch Films and, according to Silicon Valley Insider, also unapproved by the retailer. The spot is posted on the page of director Mike Long, the same guy credited with doing the bogus, Lion-winning “Speed Dressing†ad. This one has more of a Poltergeist-y vibe. Long “apparently did these as a giggle, and to fill out his portfolio,†according to the Insider. He also did those schlock-horror Cold Stone Creamery ads, so he’s used to people not liking his work. Via @tangerinetoad.
—Posted by Tim Nudd
Jun
25
HP Hong Kong buys into reincarnation
Posted in: UncategorizedHONG KONG – Hewlett Packard (HP) has drawn on the concept of reincarnation in a new online, print and point-of-sale environmental campaign designed to educate Hong Kong customers about the benefits of the IT company’s trade-in programme.
Jun
25
MPs to ‘name and shame’ junk mailers
Posted in: UncategorizedA group of MPs is threatening to “name and shame†brands that consistently send junk mail.
Jun
25
Saatchis fills top creative vacancy
Posted in: UncategorizedGUANGZHOU – Saatchi & Saatchi Guangzhou has hired Ogilvy & Mather creative partner Ng Fan (pictured) to fill the position of executive creative director left vacant since predecessor Polly Chu moved to JWT earlier this year.
Jun
25
Oishi develops a taste for canned coffee
Posted in: UncategorizedBANGKOK – Thailand’s most popular green tea beverage, Oishi, is looking to expand into the ready-to-drink coffee market with the launch of CoffiO, a premium coffee beverage in a can.
Jun
25
Quatro hired for Battersea Power Station plans
Posted in: UncategorizedQuatro Public Relations has been hired by Treasury Holdings to help push through plans to redevelop Battersea Power Station.
Jun
25
HSBC tries to dance its way into yuppie wallets
Posted in: UncategorizedSINGAPORE – HSBC is attempting to sing and dance its way into the wallets of its executive customers with the launch of a musical-themed campaign to promote its Revolution service.
Jun
25
Currie to step down as Ofcom chairman
Posted in: UncategorizedLONDON – David Currie, chairman of communications regulator Ofcom since 2002, has announced that he will step down after Easter next year.
Jun
25
WWF: Fish
Posted in: Uncategorized
Stop climate change before it changes you.
Advertising Agency: Germaine, Antwerp, Belgium
Creative Director: André Plaisir
Art Director: Gilles Stienon
Copywriter: Geerard Van de Walle
Photographer: Christophe Gilbert
Published: January 2008
Jun
25
de la Croix: Wines 500 yards cheaper, 3
Posted in: Uncategorized
Advertising Agency: LEW’LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser’s Supervisor: Renata Rocco
Jun
25
de la Croix: Wines 500 yards cheaper, 2
Posted in: Uncategorized
Advertising Agency: LEW’LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser’s Supervisor: Renata Rocco
Jun
25
de la Croix: Wines 500 yards cheaper, 1
Posted in: Uncategorized
Advertising Agency: LEW’LARA\TBWA, Sao Paulo, Brazil
Executive Creative Directors: Jaques Lewkowicz, André Laurentino
Creative Directors: Manir Fadel, Luciano Lincoln
Copywriter: Manir Fadel
Art Director: Luciano Lincoln
Photographer: Luiz Moretti
Illustrator: Daniel Caballero
Account Supervisor: Marcio Oliveira
Advertiser’s Supervisor: Renata Rocco
Jun
25
LG: Smile
Posted in: Uncategorized
Advertising Agency: Uzina, Lisbon, Portugal
Creative Director: Gustavo Suarez
Art Director: MaurÃcio Santos
Copywriter: Bob Ferraz
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