Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director / Illustrator: Gustavo Mantilla
Copywriter: Jorge Villarreal
Photographer: Danilo Perdomo
Producer: Andrés MejÃa
Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director / Illustrator: Gustavo Mantilla
Copywriter: Jorge Villarreal
Photographer: Danilo Perdomo
Producer: Andrés MejÃa
Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director / Illustrator: Gustavo Mantilla
Copywriter: Jorge Villarreal
Photographer: Danilo Perdomo
Producer: Andrés MejÃa
In the UK, France, and Germany, the Internet is significantly more influential than any other media, according to a study (PDF) by Fleishman-Hillard and Harris Interactive. In fact, online experiences, at least in these European countries, are nearly twice as influential as TV and eight times more influential than traditional print media. Matt Dickman, a VP at Fleishman-Hillard in Cleveland, gives a nice overview on his blog:
The study looks to really dig in to the role that the internet plays in the lives of consumers. It answers the following questions:
What is the influence of the internet compared to other media? What online behaviors are consumers adopting? What is the impact of the internet on specific consumer decisions? What are consumer attitudes towards the internet? What are the differences by country?
Most of us who work in the digital space already have answers handy for these foundational questions, but it never hurts to have charts and graphs from a reputable, third party source come client meeting time.
You wouldn’t want to get lost in so much space.
Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés MejÃa
You wouldn’t want to get lost in so much space.
Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés MejÃa
You wouldn’t want to get lost in so much space.
Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Andrés Caceres
Copywriter:Jorge Villarreal
Illustrator: Andrés Caceres
Photographers: Diego Rodriguez, Juango studio
Producer: Andrés MejÃa
(TrendHunter.com) Live trend hunting is one of my favourite past times, which is why I love the Trendspotters group of Flickr. Members collaborate to share photographs of some of the neatest discoveries they madke in real…
Burberry brings romance back with a ‘melancholy’ campaign for its Fall 2008-9 collection. The subdued black and white ads star actor Sam Riley and model Rosie Huntington-Whiteley.
Fashion photographer…
Brief:
To get selected dealers and distributors excited about the new, special high-performance, battery-operated Bosch Rotak 43 LI lawn mower – with the help of an exceptional calendar.
Solution:
Every page in the calendar is cut in a special way to initially create the individual impression of a wild and untended lawn. The recipient becomes part of the action and tears off a calendar page every day. By doing this, he is actually continuing to ‘mow’ day by day and so, bit by bit, he has a perfectly cut lawn in front of him at the end of the year. It’s an authentic and unique mowing experience, because the width of the calendar corresponds exactly to the width of the lawn mower.
Results:
Thanks to its surprising idea, the calendar quickly became a coveted collector’s item. Since its publication in the middle of December 2007, the battery-operated Bosch lawn mower has been a topic of conversation within the national German dealer network.
Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Directors: Wolf Heumann, Dirk Haeusermann, Timm Hanebeck, Sascha Hanke
Art Directors: Andy Tran, Hendrik Schweder
Graphic Design: Nadya Innamorato
Agency Producer: Philipp Wenhold
Account Supervisors: Isabell Poschadel, Inga Gerckens, Jochen Schwarz
Brief:
Communicate the strength of Scottex kitchen paper towels to restaurant owners.
Solution:
We created a mailing made from real Scottex kitchen paper towels. These mailings were posted ‘as is’, without an envelope, and sent to restaurants all over Belgium. After a successful series within Belgium (see result) we decided to take things a step further… literally. So we used our agency in New York and a befriended agency in Tokyo. The agencies then sent out a new series of mailings to Belgian restaurants.
Results:
A big hand for the Belgian and world’s postal services! All the mailings we first sent out to test the concept in Belgium arrived without any damage. Same went for almost all the mailings we sent in the second round (from NY, Tokyo and Ushuaia). We called all the restaurants to check if and how the mailing was received. 98% of all the mailings reached the restaurants in a perfect state and was considered super original and convincing. Even the series posted from Ushuaia, the world’s most southern city, made it all the way to Belgium.
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Dirk Domen
Art Directors: Carsten Van Berkel, Stefan Leendertse
Account Directors: Patrick Clymans, Philippe De Cleen
Coca Cola is getting sexy in its ad campaigns. Following the raunchy Coke Zero commercial, we bring you a visually enticing campaign for Coca-Cola’s Burn energy drink.
Lets start with the video commercial…
(TrendHunter.com) This selection of outdoor billboards demonstrates that great creativity can flow from the highway of small town to the blogosphere, where it can generate millions of additional views, thus leading to incredible…
After the Olympic Games, the fight for human rights must go on.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis
After the Olympic Games, the fight for human rights must go on.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis
After the Olympic Games, the fight for human rights must go on.
Advertising Agency: TBWA\Paris, France
Executive Creative Director / Creative Director: Erik Vervroegen
Copywriter: Benoit Leroux
Art Director: Philippe Taroux
Photographer: Marc Gouby
Art Buyer: Barbara Chevalier
Account Supervisors: Anne Vincent, Tiphaine Ruault du Plessis
(TrendHunter.com) The Take Away Gift Box by Naughty But Nice contains six yummy pots of juicy and creamy lip gloss, each packaged in the shape of your favourite pattiserie pleasures. This little beauty innovation is the…
(TrendHunter.com) The Italian company Aznom is tricking out 12 Mini Clubman S cars in a project called Chateau Mini. Each one is a mobile wine cellar that can hold six bottles of wine and six wine glasses. The customized…
Nissan has released this incredibly enticing ad captioned, “Break Glass in Case of Adventure.”
The print ad, created by The True Agency, is for “the new full-size Nissan Armada.” The video shows an Armada…
(TrendHunter.com) Burberry brings romance back with a ‘melancholy’ campaign for its Fall 2008-9 collection. The subdued black and white ads star actor Sam Riley and model Rosie Huntington-Whiteley.
Fashion photographer…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
