Carrefour: Pork Week

Carrefour: Pork Week

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Directors / Copywriters / Illustrators: Alexander Bohorquez M – Camilo Ballen
Photographer: Stock

Carrefour: Chicken Week

Carrefour: Chicken Week

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Directors / Copywriters / Illustrators: Alexander Bohorquez M – Camilo Ballen
Photographer: Stock

Carrefour: Meat Week

Carrefour: Meat Week

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Directors / Copywriters / Illustrators: Alexander Bohorquez M – Camilo Ballen
Photographer: Stock

GMAC Taps Bartle Bogle as Global Agency of Record

NEW YORK (AdAge.com) — GMAC Financial Services has selected Bartle Bogle Hegarty, New York, as lead global agency of record to handle its estimated $60 million marketing account.

Herringbone: Measurements

Herringbone: Measurements

Advertising Agency: M&C SAATCHI, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Oliver Devaris, Graham Johnson
Copywriter: Oliver Devaris
Art Director: Graham Johnson
Photographer: James Cant
Typographers: Lee Roberts, Graham Johnson, Justin Marando
Retouching: Rozanna Kulik

Car Tee Yay Kicks It On MySpace

According to Marketing Daily, French jeweler and watchmaker Cartier has chosen to kick off an online campaign for its latest collection, Love by Cartier, on MySpace.

cartier_myspace_header.jpg

“Blogs, group(s) or individual Web sites are no longer the signs of a new era, but are an established reality for a whole new generation,” said director of international communications, Corinne Delattre. “As a large brand, we must be able to communicate to this new generation of adepts of the digital world.”

According to a recent Forrester Research study, only a third of the world’s premium brands sell their goods online. But that’s a mistake, Forrester concluded, as about 80% of high-net-worth consumers–with annual gross income and assets of at least $500,000–use the Internet daily, and regularly buy products online.

In its first few days of existence, Cartier’s MySpace campaign has attracted some 100,000 visits, and “friends” like Sting.

Herringbone: Henri

Herringbone: Henri

Advertising Agency: M&C SAATCHI, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Oliver Devaris, Graham Johnson
Copywriter: Oliver Devaris
Art Director: Graham Johnson
Photographer: James Cant
Typographers: Lee Roberts, Graham Johnson, Justin Marando
Retouching: Rozanna Kulik

Herringbone: Bulgarian

Herringbone: Bulgarian

Advertising Agency: M&C SAATCHI, Sydney, Australia
Executive Creative Director: Ben Welsh
Creative Directors: Oliver Devaris, Graham Johnson
Copywriter: Oliver Devaris
Art Director: Graham Johnson
Photographer: James Cant
Typographers: Lee Roberts, Graham Johnson, Justin Marando
Retouching: Rozanna Kulik

National Aquarium in Baltimore: More fun in every sense, 5

National Aquarium in Baltimore: More fun in every sense, 5

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 4

National Aquarium in Baltimore: More fun in every sense, 4

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 3

National Aquarium in Baltimore: More fun in every sense, 3

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

Scandalously Provocative Soda Campaigns – Coca Cola Burn Ads (VIDEO)

(TrendHunter.com) Coca Cola is getting sexy in its ad campaigns. Following the raunchy Coke Zero commercial, we bring you a visually enticing campaign for Coca-Cola’s Burn energy drink.

Lets start with the video commercial…

National Aquarium in Baltimore: More fun in every sense, 2

National Aquarium in Baltimore: More fun in every sense, 2

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

National Aquarium in Baltimore: More fun in every sense, 1

National Aquarium in Baltimore: More fun in every sense, 1

Advertising Agency: gkv, Baltimore, US
Creative Director: Jeff Millman
Art Director / Illustrator: Mark Rosica
Copywriter: Dave Broscious
Published: May 2008

Wonder Performance Bread: Ducks

Wonder Performance Bread: Ducks

Brief:
The brief was to launch a new performance enhancing bread across Australia. The product: new Wonder Performance is a unique combination of complex carbs and iron for energy, as well as protein and amino acids for strength that gives teenagers the fuel to perform. Our objective was to appeal to the diverse audience of mums and teenage boys within a short period of time.

Solution:
Our solution stemmed from the fact that Wonder had had a ‘proven’ track record of transformational powers. We seeded the internet with three different unbranded mpegs of ducks that had unique powers: duck surfing, formation flying and escalator ducks. A unique website and phone number was set up to report on these ‘duck phenomena’. A TVC then broke the news that the ducks were performing this way because they shouldn’t be fed new Wonder Performance bread: it was good for teenagers but not for ducks. This news was posted on the website and in eDM to those who had registered.

Results:
The launch of the three mpegs went viral in the true sense of the word. To date there have been over 2.7 million views on YouTube, over half a million listings for ‘surfing duck’ on Google. The phenomenon was featured on the New York Times, Sky News and Daily Telegraph websites to name a few. Over 10,000 people have registered for a duck repellent ring tone or filed a duck report. In the first week of launch New Wonder Performance sold over A$1,000,000 worth of bread.

Advertising Agency: BMF, Sydney, Australia
Agency Producer: Whitney Hawthorn
Strategic Planner: Gerry Cyron
GAD: Vicky Norton
Account Director: Patrick Cahill
Account Manager: Esther Knox
Production Company: Flying Fish
Post Production: Perceptual Engineering/The House Of Curves
Director: Joe Leonie
Digital Planning Director: Aaron Michie
Creative Director, Interactive: Chris James
Executive Creative Director: Warren Brown
Creative Director: Simon Langley
Art Director: Paul Bruce
Copywriters: Cleve Cameron, Richard Morgan
Digital Art Director: Craig Bailey

The Prostate Cancer Research Foundation: Give a Few Bob

The Prostate Cancer Research Foundation: Give a Few Bob

Brief:
Men do not appreciate how common prostate cancer is and that it’s killing one man every hour in the UK. Even worse, research clearly showed that men were reluctant to talk about their health or confront serious medical issues. Our core objectives were as follows: 1. To raise awareness of Prostate Cancer in the UK. 2. To de-stigmatise the disease and hopefully raise money for research. 3. To achieve the maximum effect with the minimum budget possible. 4. To raise the profile of the charity to generate wider interest. 5. To build the donor database for future fundraising.

Solution:
We created a 40″ film which showed the late comedian Bob Monkhouse talking about losing his battle with prostate cancer, in his own inimitable style. This was launched through a PR campaign, generating unprecedented levels of national coverage appearing in national media continuously for a week. In addition, an extensive integrated campaign was developed, negotiating partnerships with national press, outdoor media and cinema to reach as many people as possible with our core campaign message. A retail partnership with WH Smith meant that badges were sold in every store in the UK. The campaign was supported virally and online. In addition, DM targeted high value potential donors.

Results:
We created over £3million worth of media value with a budget of less than £50,000. An estimated 83% of the UK population has seen the campaign an average of 4 times. The PCRF annual income from June 2007 is forecast to show an increase of 70% year on year. Traffic to the website increased by 500%. There has been a 228% increase in the charity’s donor base including a rise in the number of regularly monthly donors by 580%. Mark Emberton MD, the Charity’s medical advisor, commented: “I have seen a marked increase in patients being tested and diagnosed with the disease as a consequence of having seen the Bob Campaign”.

Advertising Agency: The Communications Agency, London, UK
Chief Executive: Robert Prevezer
Head Of Art And Design: Shaun Patchett
Creative Director / Copywriter: Alan Curson
Senior Account Director: Caroline Jenkins
Account Manager: Rachel Patman
Executive Producer: Laura Gould, Red Bee Media
Production Manager: Bridie Harrison, Red Bee Media
Bookings Co-Ordinator: Gemma Pasierb, Grand Central Studios
Managing Director: Tricia Moon, Resonate
Partner: Anthony Clifton, Greg Turzynski, Experience Communications
Film Director: Steve Cope, Red Bee Media

Clothing Rentals For Weight Loss – TransitionalSizes.com

(TrendHunter.com) For anyone out there with children, you know how quickly they can grow out of an outfit. The window of opportunity can be only a few months. The same is true of adults who have successfully lost weight.…

Rodasol: Binoculars

Rodasol: Binoculars

They have lost this war.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno

Rodasol: Mask

Rodasol: Mask

They have lost this war.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno

Rodasol: Jacket

Rodasol: Jacket

They have lost this war.

Advertising Agency: Euro RSCG, Colombia
Creative Director: Cruz Mujica
Art Director: Nicolas Lozano
Copywriter: Bryan Moreno