Hasta La Creative!

Also with you holiday acquaintances.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev

Also on your business trip.

Advertising Agency: EURO RSCG, Germany
Via: Kuteev

It’s tough to keep up with all of these new agency Web sites. Some are differentiating with tech tricks, others with a content-heavy approach, and at least one with some Martian-like characters. Now there’s Brazilian shop Gringo, which is going for shock value. I’m not sure exactly what it’s trying to accomplish. Visit the site and you’ll see what I mean. It features videos of people cursing in several languages, with helpful English subtitles. Some of the language might even make George Parker blush. Not just the F word, but the C word also makes an appearance. There’s the de rigeur user-generated element with a way to submit your own webcam obscenities. Gringo urges: “Make it naughty or amoral. Or both!” I have doubts about whether a prospective client will dig on this, since leaning on expletives is a lame way of coming across as edgy. Yet I doubt Gringo even wants to impress clients. My guess is it’s targeting others in the industry. I know, it’s shocking: agencies creating stuff for each other, not for clients or, heaven forbid, consumers. Via Advertising Lab.

—Posted by Brian Morrissey

I'm not a very smart guy. But luckily (for myself and for my clients) I am a voracious reader, insanely curious and have made a lifelong commitment to always make time to learn. In short, I believe that by casting a Long Wide Antenna (LWA) I am able to seem smart and occasionally be smart — or at least clever.

It’s tough to know what to make of Baskin-Robbins’ soft-serve promotion planned for this Wednesday that promises to turn “hump day” into “bump day.” From Brandweek: “Pregnant women will be treated to a free 3-oz. cup or cone at 1,000 select stores.” Wags might suggest that since the women are pregnant, hump day has already passed. But that kind of sophomoric humor wouldn’t fly here on AdFreak. If I were B-R, I’d keep some extra soft serve and mix-ins on hand. A full queue of frozen-dessert craving pregnant women will not be denied! And you just know one will go into labor and name the kid “Baskin” or “Robin.” Or claim to, in exchange in for a lifetime supply of free ice cream.

—Posted by David Gianatasio

Right now, the volume of general election ads hardly registers. However, if you have ever turned on your car after you had previously been driving with the radio volume turned all the way up then you know what to expect — a startling blast. With the primaries going on for so long, it would appear that when the general election ad wars start it may have a similar effect.

Despite their best intentions, there’s an Evil Dead-like comedy/horror quality about these extremely literal ads from Saatchi Singapore, raising awareness of verbal domestic abuse. Old Spice spokesman Bruce Campbell would fit right in. See two more ads from the series after the jump. Via Advertolog.

—Posted by Tim Nudd

LONDON – Social media network Bebo and the entertainment producer Endemol UK have unveiled eight brand partners for an interactive reality series ‘The Gap Year’.

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Time reqired for sex with your cousin
Time reqired to heal family scandal
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Sauter

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Artistic Director: Faustin Claverie
Art Buyer: Sophie Mégrous
Advertiser’s Supervisor: Xavier Mendiola, Amélie Avierinos
Account Supervisors: Pascale Mirikelam
Photographer: Tomaso Satori
Retouching: B’pong

Time required to cook white sausages with truffles
Time required to develop love handles
Time required to accept them
Save time on cooking
Induction hobs with boost system
Sauter

Advertising Agency: DDB, Paris, France
Creative Directors: Alexandre Hervé, Sylvain Thirache
Copywriter: Fabien Teichner
Artistic Director: Faustin Claverie
Art Buyer: Sophie Mégrous
Advertiser’s Supervisor: Xavier Mendiola, Amélie Avierinos
Account Supervisors: Pascale Mirikelam
Photographer: Tomaso Satori
Retouching: B’pong