May
20
Peugeot: Me
Posted in: Uncategorized
Advertising Agency: BETC Eurorscg, Paris, France
Creative Director: Rémi Babinet
Art Director: Raphaël Halin
Copywriter: Benjamin Sanial
Published: April 2008
May
20
Sunn: Serious stuff
Posted in: Uncategorized
Advertising Agency: La chose, France
Creative Director: Pascal Grégoire
Art Director: Mathieu Dubray
Copywriter: Tanguy Gallis
Photographer: Marc Paeps
May
20
Google still interested in Yahoo! as Microsoft steps up interest
Posted in: UncategorizedLONDON – Google has said it is still interested in a tie-up with rival Yahoo! in the internet search market following news of the resumption of talks between Yahoo! and Microsoft.
May
20
Cocaine at centre of government’s Frank anti-drugs drive
Posted in: UncategorizedLONDON – The government is to focus on showing 15- to 18-year-olds the ugly consequences behind the glamour of cocaine, the price of which is at an all-time low, in the next phase of its Frank drugs awareness campaign.
May
20
WPP appoints Boone as CEO of Dell agency Da Vinci
Posted in: UncategorizedLONDON – WPP Group has appointed Torrence Boone as chief executive of Project Da Vinci, its new global agency set up to handle the worldwide Dell account.
May
20
Bell’s axes eight-year-old blend in £4m relaunch
Posted in: UncategorizedLONDON – Diageo is relaunching Bell’s as part of a £4m strategy that will ditch the whisky’s ‘Aged 8 years’ positioning and introduce the brand’s founder, Arthur Bell, as a brand icon.
May
20
Birds Eye set to promote frozen products as low-waste foods
Posted in: UncategorizedLONDON – Birds Eye is to become one of the first UK brands to launch a marketing strategy targeting the growing number of consumers concerned about food waste.
May
20
Home Office to fund immigration police TV series
Posted in: UncategorizedLONDON – The Home Office is seeking to reassure members of the public that it has a grip on illegal immigration by funding a TV documentary series on Sky.
May
20
Burger King launches a burger for six to share
Posted in: UncategorizedLONDON – Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza market.
May
20
Instant messaging drops as users turn to social networks
Posted in: UncategorizedLONDON – The growth of social networks means people are spending significantly less time using instant messaging services such as MSN Messenger and AOL Instant Messenger.
May
20
Search comes into focus for GroupM with 24/7 moves
Posted in: UncategorizedLONDON – GroupM is moving to become a leading search player by taking ownership of 24/7 Real Media’s search functions and appointing the search outfit’s chief, Ed Stevenson, as GroupM search operations director.
May
20
C4 and Five up shares as multichannel dips
Posted in: UncategorizedLONDON – Multichannel TV’s share of commercial impacts fell slightly between March and April, although the sector’s share of impacts is still higher than in April last year.
May
20
Radio spend up in Q1 but future looks grim
Posted in: UncategorizedLONDON – Radio ad spend in Q1 was at its highest for three years, according to RadioCentre data.
However, at least one major radio group will suffer a double-digit year-on-year decline in ad revenue in April, with second-quarter ad spend expected to be down by as much as 3%.
May
20
Mars and MySpace launch radio show
Posted in: UncategorizedLONDON – Confectionery giant Mars and MySpace, the News Corporation-owned social network, are combining to launch Mars Planets Radio.
May
20
Key executives leave as Emap B2B rings changes
Posted in: UncategorizedEmap, the B2B publisher acquired by Guardian Media Group and Apax in March, has been hit by the departure of three senior executives – managing director Nick Morgan, director of information Ian Bissell and business development director David Westgarth.
May
20
Departure prompts PPA review of deputy role
Posted in: UncategorizedLONDON – PPA deputy chief executive Nick Mazur has left the association after eight years.
May
20
NI sales teams set for major shake-up
Posted in: UncategorizedLONDON – It has now been established that James Murdoch is seriously considering three options for a new way of trading at News International in a bid to streamline commercial operations, one being a total merger of the sales departments of the four papers in the group.
May
20
Zenith on alert as BAA reviews account
Posted in: UncategorizedLONDON – BAA Group, the airports operator, is searching for an agency to handle its £1.6m media planning and buying account.
May
20
Web 2.0 Is Velcro
Posted in: Uncategorized
As a veteran of the 1.0 Web movement, I still suffer from flashbacks when hearing the word "sticky." The notion of creating a "sticky website" was the holy grail of digital marketing back when the web was still in its infancy. The new holy grail, as we all know, is "viral."
May
20
And the Awards Show Pinata Explodes Again!
Posted in: Uncategorized
Below are the agencies, clients and campaigns that received a Gold or above in Clio’s Television/Cinema/Digital, Interactive, Technique and Radio categories.
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