LOS ANGELES (AdAge.com) — Hollywood's oldest talent shop, the 110-year-old William Morris Agency, is partnering with a triumvirate of digital media, wireless and advertising executives to create a joint venture called Agency 3.0, a digital-marketing-services company seeking to marry digital technology to strategically developed content.
Agencies ponder the overhaul of the payment model.
These should be the best of times for China’s fashion magazines.
Jeff Cressall wants an underperforming Universal McCann to begin living up to its awesome potential.
Rosanna Hon explains why she left the freewheeling sports brand Nike for the ‘world’s local bank’.
Ford’s recent sale of its Jaguar and Land Rover brands to India’s Tata Motors for US$2.3 billion earlier this year raised more than a few shocked eyebrows.
Greenpeace’s pastiche of Dove’s ‘campaign for real beauty’ forced Unilever to change its approach.
Sponsors are assessing their options as Japan’s national pastime struggles.
With the eyes of the world focused on it, the mainland Government has an invaluable chance to address its image – particularly with the West. But how well will it use it?
(TrendHunter.com) Sneakers aren’t just for sports, they have become a tremendously powerful mode of self-expression. Both men and women are using the flat, athletic shoe inspired kicks to display their personalities. Some are tributes to their favourite sports or athletes, while others are purely devoted to fashion…
Self service points give shoppers the opportunity to browse though an outlet and purchase items at a human
free checkout kiosk. After experiencing one of these checkout stations at a Sydney Big W store last weekend,
we decided to investigate further.
var addthis_pub = ‘publicisnz’;
Tribal DDB bought a full page ad in the May issue of Creativity. It’s a long copy ad full of dense prose that leads nowhere. Which, given the clincher, is clearly the point: Nobody Forwards Print
Oddly, this message comes inside the new Creativity, a magazine that has upgraded it’s packaging considerably with this latest issue. Stranger yet that Tribal DDB would leave this clue in the text: http://www.youtube.com/watch?v=uOpxzp4PEUg
Said clue leads to the video embedded above. Which in turn leads to Size Monkey, a site I know nothing about.
So, where are we? Creativity has a new look and feel. Tribal DDB used the occasion of the redesign to lampoon the print medium and long copy ads. I think. Perhaps there’s something else happening here, something I’m too dense to get.
Check out the microsite: http://www.freedentwhite.com/
At last you can get to know better the Wofty and even adopt it via a completely new website. With 4 funny original steps, the “white experience†of Freedent gives the opportunity to those who have already fallen under the Wofty’s spell to adopt it, to tame it, to raise it…Anyway to live a unique experience with this little white ball of fluff. Furthermore, the relation built with the Wofty will continue thanks to numerous goodies offered on the website, like this widget you can embed on your blog:
Advertising Agency: CLM BBDO, Paris, France
Creative Director: Clermonte Loick
Published: May 2008
MINNEAPOLIS (AdAge.com) — Fox may have won the night, but CBS may have the last laughs. That's because CBS's sitcom lineup has has worked about as well as any scheduling strategy this season, with last night's season finales performing above last year's ratings.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Tiago Pinho
Copywriter: Guilherme Aché
(TrendHunter.com) Benjamin Verdonck is living in a giant nest hanging from a high-rise building in Rotterdam. The Belgian man says he will be there until May 22nd.
Judging by the images in the gallery, the nest looks like it was made out of twigs as well as more resistant and durable materials.
Benjamin built thi…
Barkley is offering up its resident bloggers.
Sadly, the KC agency also offers up a lengthy disclaimer, lest we think these fine folks actually speak for the Barkley brand.
Also, Woolard Speak is missing from the list above. Yet, it’s Woolard who speaks kindly of his employer on his personal blog.
i’m headed to a little Ozark retreat with some folks from Barkley today to blur the lines. Barkley started sending a smattering of its employees – from all disciplines – to the Ozarks a few years ago. each time collaboration is king and ideas come from everywhere to address specific “assignments” launched on day one and presented on day four.
i didn’t get a chance to go when I was previously at Barkley, so i’m absolutely stoked to head out today. this is just one of a number of efforts Barkley offers to inspire its employees and keep fresh thinking front of mind. can’t wait.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
