May
12
Irusta to lead NBC Universal channels’ content
Posted in: UncategorizedLONDON – NBC Universal has appointed Martin Irusta to the role of senior vice president, programming & acquisitions at its international TV channels arm.
May
12
Bango pinpoints best performing mobile advertising campaigns and avoids advertisers paying too much
Posted in: UncategorizedSign up for free service at www.bango.com/analytics
May 12 2008 – Mobile marketers can now turn to the Bango mobile analytics tool and use the new goal comparison feature in its mobile analytics tool to see which mobile advertising campaigns and traffic sources deliver the best conversion rates. Advertisers can also compare the value of the traffic from third-party ad services using independent data provided by Bango Analytics. Some companies have already reported discrepancies approaching 20% between the traffic they are getting and what they have paid for, says Bango.
May
12
Condemned 2: Offset the evil
Posted in: Uncategorized
Check out the microsite: http://offsettheevil.com/
Advertising Agency: Clemenger BBDO/Clemenger Proximity Sydney Australia
Executive Creative Director: Richard Maddocks
Associate Creative Director: Guy Rooke
Art Director: Chris Berents
Copywriter: Michael Dawson
Digital Art Directors: Brett Bimson, Kevin Phillips
Digital Creative Coordinator: Harley Tesoriero
May
12
The Dragon and the beer – Golden Fire, unconventionally strong Heineken
Posted in: Uncategorized
Ninjamarketing shws off a dragon of a launch for Heineken.
They had a giant Dragon egg sculpture in the centre of Turin, did guerrilla with giant dragon teeth strewed over the city, “did wild posting, static cling, ext, a viral web spot (more than 500.000 views in one month), a 3D navigation website (www.goldenfire.it) and more than 100 events in pubs with ambient adv in toilets and other weird stuff is the core of the unconventional marketing campaign made by the Ninjas.”
Personally, I think the egg sculpture was the coolest.
May
12
Converting the Converted, and Other Tricks of the Light
Posted in: Uncategorized
On Wednesday at the One Show Festival, Brian Collins illustrated the power of branding with a history lesson about pirates.
May
12
Adidas head slams critics of its support of Beijing Olympic Games
Posted in: UncategorizedLONDON – Adidas CEO Herbert Hainer has reacted angrily to calls from shareholders to take a political stance against the Chinese government, slamming pressure groups as ‘moralists who just emit rhetoric’.
May
12
Runners dream of three-way with victory
Posted in: Uncategorized
It’s not that we don’t appreciate New Balance’s “threesome” metaphor to keep this poor guy running (and buying their running shoes), but they’re biting off more than they can chew. An actual threesome is, much like communism, an ambitious theory that fails in practice due to confusion, frustrating boundaries, and general human error. A better model for running is that it’s the C- girl at the bar who, when engaged with enough tenacity, grants you a shot at her A+ friend: Victory. Via splendAd.
—Posted by David Kiefaber
May
12
Coffee and chimps: Recipe for apocalypse
Posted in: Uncategorized
Jane Goodall is teaming up with Green Mountain Coffee
Roasters to help preserve the habitats of wild chimpanzees in Tanzania’s Gombe
National Park. That Jane really needs a new hobby after all these years.
Anyway, it’s way too cold up in Vermont for chimps, so Green Mountain has
nothing to fear. As for the rest of us, well, have you have ever SEEN a chimp
after it’s had a couple lattes? First they Riverdance. Next, they take over
human jobs – mainly in the HR Departm
ent and Accounts Payable. Ultimately, you
wind up with an entire planet run by apes and people running around in
loincloths, which, by the way, is a vision I keep having after one too many
caramel macchiatos. Damn you, Starbucks. Damn you all to hell!
—Posted by David
Gianatasio
May
12
Wouldn’t you rather have an ‘unreal’ car?
Posted in: UncategorizedStrawberryFrog’s pan-European launch effort for the Chevrolet Aveo positions the vehicle as "a real car for real people." In this spot, the Aveo passes all kinds of wacky contraptions: a jet-powered truck, a hot rod, a missile-shaped car. The truth is, I would prefer to tool around in any one of those other cars, even if they don’t run properly. The Aveo just kind of seems lame by comparison. Even the song on the soundtrack, Petula Clark’s
’60s chestnut “Downtown,†makes that Aveo seem like my father’s—or even my grandfather’s—Chevrolet. Bottom line: You’ll get more jealous stares behind the wheel of a rocket-powered car, especially if it sets the neighborhood on fire.
—Posted by David Gianatasio
May
12
At last, zombie chickens get their revenge
Posted in: Uncategorized
Just when you thought horror movies had absolutely plumbed
the depths of zombie apocalypse justifications, along comes Troma to — as usual — contribute an
utterly implausible gorefest with a great soundtrack. This time it’s Poultrygeist:
Night of the Chicken Dead; here’s
the trailer, but don’t watch it during dinner, work or any activity where
you need to think really hard. The title track is provided by Calamari Safari,
and the soundtrack is rounded out with some pretty good underground bands,
including Zombina and the Skeletones, the Dwarves, and the Peacocks. Sadly,
they’re not screening it anywhere close to Baltimore, so I can’t see it for
myself, but I can imagine it being like Shaun of the Dead minus the wit,
and plus a few Colonel Sanders jokes.
—Posted by David Kiefaber
May
12
Samsung launches Giorgio Armani LCD TV
Posted in: UncategorizedLONDON – Samsung is expanded its strategic alliance with fashion guru Giorgio Armani by rolling out a new premium LCD TV.
May
12
Bebo’s Kate Modern comes to an end… for now
Posted in: UncategorizedLONDON – ‘Kate Modern’, the online drama that has helped drive the popularity of social networking site Bebo, is to finish on June 28 but the producers are leaving the door open to an eventual return.
May
12
Duellanti Cinema Magazine: Dragon
Posted in: Uncategorized
Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007
May
12
Duellanti Cinema Magazine: Neck
Posted in: Uncategorized
Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007
May
12
Duellanti Cinema Magazine: UFO
Posted in: Uncategorized
Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007
May
12
Duellanti Cinema Magazine: Arm
Posted in: Uncategorized
Advertising Agency: Publicis, Milan, Italy
Creative Director: Stefano Colombo
Art Director: Marco Maccagni
Copywriter: Renzo Mati
Illustrator: Laurina Paperina
Published: December 2007
May
12
Sex and the City plus Galaxy chocolate
Posted in: UncategorizedLONDON – Mars is highlight Galaxy’s sponsorship of the Sex and the City movie with a national advertising campaign that will use the tagline ‘Sex or Chocolate?’
May
12
Saatchi & Saatchi releases Euro 2008 TV ad for Carlsberg
Posted in: UncategorizedLONDON – Saatchi & Saatchi has launched its latest TV ad for Carlsberg ahead of next month’s Euro 2008 finals.
May
12
New Land Rover website invites user-generated content
Posted in: UncategorizedLONDON – Land Rover has revamped its ‘Go Beyond’ website as part of moves to further integrate its overall web services.
May
12
Interflora: Bug
Posted in: Uncategorized
In the world there’s a person that sees the beauty in you.
Remember, May 11th is Mother’s Day.
Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Guido Cornara, Agostino Toscana
Art Director / Illustrator: Ignazio Morello
Copywriter: Alessandra Romani
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