(TrendHunter.com) After being introduced to the brilliant Bart Hess through his lucyandbart collaboration with Lucy McRae, my fascination is further solidified by his latest project: The Hunt for Hightech.
With his Hunt for Hightech art project, Hess created a collection of fake fur that touches on elements of fetis…
NEW YORK (AdAge.com) — CBS Corp. is placing a bet on an out-of-favor format: the sitcom. The company's flagship network, known for having one of the most durable stable of programs on broadcast TV and a solid Monday comedy schedule, said it would attempt to launch another night anchored by comedy for the 2008-09 TV season.
LONDON – Sainsbury’s is set to launch a range of non-food offerings online next year following in the path of rival supermarkets such as Tesco and Asda.
LONDON – Andrew Oldham is to leave CBS Outdoor at the end of July after resigning from his position as chief operating officer for the UK and Ireland.
I’m a huge fan of the idea behind the “original games” campaign. Cafe ping pong & street fencing are genius. The 180 Amsterdam commercial (below) produced by Stink (London) piqued my interest.
And with concept that grabs my attention as much as this one, I was hoping for a bit more than some playable computer games. And while the Skate-or-Die-style of game is cool, there’s still a bit of a disconnect for me from the true idea behind it all (or at least what I hoped the true idea would be). Still a cool execution, but I hope these games aren’t the finale of the “original games” concept… it seems to have so much potential.
(I was going to embed one of the games, but this site’s formatting shrinks it down and messes up the flash a bit, so click the image above to be taken to the Adidas site to best experience the games.)
(TrendHunter.com) Sacred of needles? Many people are. It hurts because the needles are not fine enough, and up until now, it was impossible to make very fine ones. Scientist Hyung Il Jung from Yonsei University in Seoul Korea has recently filed a patent for the manufacture of an small array of microneedles designed …
CHICAGO (AdAge.com) — Last year, Amstel Light was the beer for foodies; this year, it's the beer for ravers, revelers and bohemians. The first campaign for the Heineken-owned brand from new agency Richards Group, Dallas, plays up Amstel's brewed-in-Amsterdam roots, with scenes from that city's legendary, lawless party scene over the tagline "Dam good bier."
(TrendHunter.com) John Galliano could not have injected more eye candy into the Christian Dior Resort 2009 collection, shown earlier this week. He wasn’t just showcasing a line of fashion, he put on a real performance, tantalizing all the senses of attendees like Jennifer Lopez, Christina Aguilera, Charlize Theron …
Mountain Dew is morphing into a studio.
The beverage brand’s new skateboard documentary, “Deathbowl to Downtown,” follows the rise of street-skating in New York’s shifting urban landscapes from the ’70s to the present. The film took three years to make. Yet, the brand only appears at the start of a film, in the same way a movie studio is credited before the cast and crew credits roll.
According to Ad Age, the movie, set for a limited theatrical release before going to DVD, will sport additional brand-related content in the DVD’s extra features. Participants in promotional contests will also get a chance to win free gear and ride with skate legends.
“We hope to get inside the culture and tap into the influencers,” said Frank Cooper, VP-flavors, Pepsi-Cola North America. “We want the Mountain Dew brand to not only symbolize the culture, but to participate in it by having something of value to say and to bring,” Mr. Cooper said.
My jaw’s on the ground. Cooper and PepsiCo get it. Big time.
(TrendHunter.com) What do you get when you combine a group of nearly naked sumo wrestlers and a catchy disco beat with dramatic slow-motion video footage? One of Subaru’s most hilarious TV spots to date! Just imagine Zoolander and his crew each gaining 200 lbs, stripping down to their undies and putting on sumo costu…
LONDON – Lastminute.com has produced its first viral ad, filmed with hidden cameras at Stansted Airport.
LOS ANGELES – MySpace has won a landmark $230m (£118m) claim against a pair of persistent spammers, who sent hundreds of thousands of unsolicited and inappropriate messages to the site’s users.
LONDON – ITV is to screen a 1965 lost episode of its defunct soap ‘Crossroads’ online as part of a major relaunch of its archive, which also includes shows such as ‘Rising Damp’, ‘Survival’ and ‘Joe 90’.
LONDON – Blyk, the ad-funded mobile network, has ramped up its commercial activity by appointing media agency Vizeum.
(TrendHunter.com) Half-boot, half-sandal, these are the perfect shoes for transitioning between warmer seasons. When you’re not quite ready to bare your whole sole, this is the best way to bootie up.
They can be worn to dress up a casual pair of jeans, or to add an element of hip to a more conservative office look. …
(TrendHunter.com) Summer means warm, sunny weather, outdoor barbeques….and pesky flies. Frred and Friends’ clever version of a necessary summer tool also comes with the wittiest product description ever:
“DELETE: there’s no esc for flies! This handy flyswatter works on windows or Macs…just think of it as a bac…
Al Jazeera Network has appointed Tony Burman as managing director for the Al Jazeera English channel, replacing incumbent Nigel Parsons.
My buddy True pointed me to the new “Miami Expressions” campaign, which is an attempt to rebrand the city as a place where people from all walks of life can express themselves through the arts, fashion, and other cultural activities. Artists from Miami are featured in the campaign.
But more significantly, the website for Miami Expressions is in 6 languages. That’s impressive, and very important for a city that seems to attract people from all walks of life.
Miami agency Turkel (there ARE other agencies in Miami besides a certain famous one, you know) created the campaign.
Recession woes mean your can't afford the flight to Cannes next month? No need to sulk. While big shots and fancy pants swarm the French Riviera for the biggest ad awards show of the year, Madison Ave. rejects can just hop on the subway to Cha Cha's on the boardwalk, where attendees are encouraged to "stay in tightly packed groups, don't wave money around and please do not go home alone."
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
