In New York

First of all a little present. I’ve got one free pass for a reader interested in attending Mediabistro Circus which takes place in New York on May 20 and 21. The two-day conference focuses on the digital platforms and trends that are changing media today. Just send me an email (reg at this domain’s address) explaining why you’d like to go and i’ll forward the details of the most charming/desperate/convincing reader to the organizers of the event.

An overview of the programme: May 20: the publishing industry’s transition to new media, successful business models, blog power and finally video and social media. May 21: mobile media, the editor of digital news for the New York Times discussing the passage to online publication and user experience design (believe it or not i’m taking part to that panel!)

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Scenes from the 2007 edition of Conflux

Next! One of my favourite events on this planet is Conflux, the festival of psychogeography which gathers artists, technologists, psychogeographers, urban explorers and experience designers from around the world in New York every year.

The organizers have recently opened their call for project. Deadline for submission is May 31.

Adidas Dreams Big

I got into a discussion today with a friend about the Nike and Adidas campaigns and how they address the sport of soccer. I was well-aware of the recent Nike campaign, “Take it to the next level,” but I wasn’t as familiar with what Adidas was up to putting forth. Well I looked around (and watched) and have to say I’m impressed. Adidas produced a documentary surrounding Kaká, Messi, Gerrard and Beckham meeting local football teams in Andorra, San Marino and the Isles of Scilly as part of the film project “Dream Big”.

The production quality of the project is awesome and the feeling that it creates is truly heartwarming. Adidas sending out sports stars to these small cities creates a sense of global awareness and conscience. The concept of “Dream Big” is a strong message that speaks for both Adidas and youth culture in general.

Check out the full-length documentary on youtube: part one and part two.

Links for 2008-05-15 [del.icio.us]

Username Squatting

As if it weren’t enough that buying a domain name requires all sorts of linguistic acrobatics, creating an account with popular social networks and other online utilities is starting to be taxing as well. Pages at myspace.com/McDonald’s, GAP, Applebee’s, IBM, Xerox, Microsoft, Sony, iPhone and many others have little to do with the respective brands apart from the page owners’ usernames. Common dictionary words are long gone as well; here’s, for example “/sex” on MySpace and YouTube.

You don’t hear about username squatting much, although there was a blog post last year comparing twittersquatting to the domain name rush of the 1990s. Why is it important? Three reasons.

1. Convenience. MySpace.com/myblendtec is less obvious than /blendtec, which is taken by someone other than the socially successful blender maker.
2. Danger of misrepresentation. It is easy to recognize /billgates and /microsoft as obvious parodies, but hijacking an online identity of someone less famous can’t be too hard.
3. Search traffic. Perhaps not a threat to bigger companies, but part of the search traffic for brands with limited online presence and for common words can be derailed to pages on MySpace, videos on YouTube (and stories on Digg, but that’s a different story). I don’t have a good “bad” example off the top of my head, but see how CBS YouTube channel ranks way above many of the network affiliates’ sites. And if you search for “tequila”, MySpace celeb Tila Tequila comes up above many businesses with the word in their names.

Four vie for Dongfeng Peugeot creative

BEIJING – Four agencies are believed to have been shortlisted to handle Dongfeng Peugeot’s mainland creative business, with Publicis, Dentsu and Ogilvy joining incumbent Euro RSCG in the final round.

Keepin’ it real?

As well all try to bring hot ideas to our clients sometime we go too far and get a little thirsty and compromise authenticity for instant content.  

Masking Censorship – World Press Freedom Ads

Censorship is one of the things I hate most, and the most dangerous kind of censorship is the sly and subtle kind that creeps in without making a fuss or grand entrance. It’s the little measures and twisted, undercover ways which go unnoticed and undisputed that abuse people’s rights. That’s …

News Brief: Fishburn Hedges reshuffle

AGENCY: Fishburn Hedges’ consumer arm 77PR has reshuffled its top order. Directors Alan Twigg and James Gordon Macintosh become joint managing partners. They will be joined by Jo Carr, director of Chime-owned TeamSpirit, on 9 June.

News Brief: Frank PR wins brief

CONSUMER: Frank PR has won a consumer brief to promote Waitrose online food delivery service Ocado. Ocado will still work with Brunswick on corporate and financial PR.

News Brief: Luchford APM handed brief

CONSUMER: Lifestyle agency Luchford APM has been handed a global brief by drinks brand Courvoisier.

News Brief: Revill appointed as adviser

POLITICS: The Observer’s Whitehall editor Jo Revill has been appointed as a strategic communications adviser to health secretary Alan Johnson.

News Brief: InHouse PR campaign

AGENCY: InHouse PR, which provided PR support to Boris Johnson’s mayoral campaign, is launching a new offshoot called InHouse London.

News Brief: MCE PR hired

CONSUMER: Belfast-based MCE PR has been hired to handle public affairs and media relations for the Emerald Infrastructure Development Fund.

News Brief: T4 appointment

CONSUMER: T4 presenter Steve Jones has enlisted Liz Matthews PR to handle publicity for his debut film and new show. The agency now handles PR for all four of the T4 presenters.

News Brief: easyJet appointment

CONSUMER: Low-fare airline easyJet has appointed Scottish agency Profile Plus to handle its consumer PR in Scotland. www.prweek.com/uk for the full versions of these stories.

Caribbean sun

The Turks and Caicos Islands Tourist Board has hired its first UK PR agency support to promote the location as a luxury Caribbean destination.

Crude Imagery for Awareness – Blood of Earth on Your Mouth

Going for a variation of “having the blood of someone on your hand,” this new campaign for Brita water filtration pitchers and Nalgene refillable bottles warns us that we are murdering our planet and that we have its blood (oil) on our mouths…

The ads depict people with unpleasant-looking cr…

J.C. Penney’s Net Income Drops 50%


NEW YORK (AdAge.com) — You know it's a bad retail environment when a 50% decrease in net income beats analyst expectations. But that's what happened at J.C. Penney, which halved its net income to $120 million in the first quarter, a period when sales fell 5.1% to $4.1 billion, and sales at stores open at least a year skittered 7.4%.

Ultra Tiny BackPack Planes – The EXO-Wing (GALLERY)

(TrendHunter.com) Atair Aerospace’s EXO-Wing, is the world’s smallest human-piloted jet. The novel gadget is on display right now at New York’s Metropolitan Museum of Art as part of the Superheroes: Fashion and Fantasy Exhibit collection.

“The only thing we know about the EXO-Wing is that the twin micro-turbine-pow…

Chrysler Shuffles Marketing Staff

DETROIT (AdAge.com) — In a move to wring more from its media dollars, Chrysler is reshuffling its marketing deck and migrating one of its executives to its media agency, Omnicom Group's PHD. The automaker said Jim Helberg, who joined Chrysler in late January as media director from OMD West, will lead the Detroit-area office of PHD, Troy, Mich., as exec VP.