Hovis launches Soft White with outdoor drive

LONDON – McCann Erickson London has created an outdoor campaign to demonstrate the softness of Hovis’ new Soft White bread.

ASA investigates Ocado ads after Tesco complains

LONDON – Tesco has successfully followed through on its threat to refer Ocado to the Advertising Standards Authority about its latest advertising, which claims that the online retailer can match Tesco’s prices on ‘all household brands’.

C4 documentary on art forgers takes 2.5m viewers

LONDON – A Channel 4 documentary about a family of art forgers from Bolton attracted an average audience of 2.5m viewers last night, according to unofficial overnight figures.

Volkswagen California: Cube

Volkswagen California: Cube

The world is your home. California.

Advertising Agency: DDB Barcelona, Spain
Creative Directors: David Pérez, Bernat Sanromà
Art Director: Marta Monsarro
Copywriter: Joan Gallifa

Folha de São Paulo newspaper: Wheel

Folha de São Paulo newspaper: Wheel

Sometimes a great idea needs a different format to make it happen. Folha’s special formats make all the difference.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Nizan Guanaes, Sérgio Gordilho, Bruno Brasil, Fábio Seidl
Art Directors: Matheus Meneghel, Antônio Correa, Felipe Chacon
Copywriter: Caio Giannella
Photographer: Getty Images

Unicef India – Child Labour / Dad’s Shoes – print, India


Oh yeah, so you think photos of little kids in their parents wellingtons are cute, right? Wrong. No agency credit on this submission so I have no idea if this is spec or not. This is all the info I got;

 

Advert title(s): Many children get into their father’s shoes very early.
Help them get into school shoes instead. Donate generously.
Creative Director / Copywriter: Satya P R
Art Director: Siju S Nair
Photographer: Kumaran

 

 

 

 

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Naldecon Dor: Ouch

Naldecon Dor: Ouch

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Naldecon Dor: Yikes

Naldecon Dor: Yikes

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Naldecon Dor: Aww

Naldecon Dor: Aww

Naldecon Dor. Nano pain.

Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Juliana Utsch
Copywriter: David Romanetto
Illustrator: Fábio Vido
Published: February 2008

Sensoa: Sauna

Sensoa: Sauna

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Sensoa: Coin

Sensoa: Coin

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Sensoa: Rubber

Sensoa: Rubber

Advertising Agency: TBWA Brussels, Belgium
Director: Frank Devos
Jingle: Geluidshuis

Mebucaïne: Pizza

Mebucaïne: Pizza

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Sushi

Mebucaïne: Sushi

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Cake

Mebucaïne: Cake

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

Mebucaïne: Pineapple

Mebucaïne: Pineapple

When swallowing hurts.

Advertising Agency: Saatchi & Saatchi Brussels, Belgium
Creative Director: Jan Teulingkx
Copywriters: Caroline D’Hont, Bouke Zoete
Art Directors: Patrick Vermeylen, Stijn Klaver
Photographer: Tom Joye

TalkSport reports 19% growth in revenue

LONDON – National speech radio station TalkSport has recorded an annual revenue boost of almost 20%, outperforming the industry and the other radio stations owned by parent company UTV.

Surfrider Foundation: Vietnam

Surfrider Foundation: Vietnam

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: Iwo Jima

Surfrider Foundation: Iwo Jima

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008

Surfrider Foundation: D-Day

Surfrider Foundation: D-Day

Advertising Agency: Young & Rubicam Paris, France
Creative Director: “Les Six”
Art Director: Sébastien Guinet
Assistant Art Director: Gilles Rivollier
Copywriter: Josselin Pacreau
Photographer: Marc Gouby
Retoucher: Christophe Huet, Asile
Published: March 2008