Hovis launches Soft White with outdoor drive
Posted in: UncategorizedLONDON – McCann Erickson London has created an outdoor campaign to demonstrate the softness of Hovis’ new Soft White bread.
LONDON – McCann Erickson London has created an outdoor campaign to demonstrate the softness of Hovis’ new Soft White bread.
LONDON – Tesco has successfully followed through on its threat to refer Ocado to the Advertising Standards Authority about its latest advertising, which claims that the online retailer can match Tesco’s prices on ‘all household brands’.
LONDON – A Channel 4 documentary about a family of art forgers from Bolton attracted an average audience of 2.5m viewers last night, according to unofficial overnight figures.
Sometimes a great idea needs a different format to make it happen. Folha’s special formats make all the difference.
Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Nizan Guanaes, Sérgio Gordilho, Bruno Brasil, Fábio Seidl
Art Directors: Matheus Meneghel, Antônio Correa, Felipe Chacon
Copywriter: Caio Giannella
Photographer: Getty Images
Oh yeah, so you think photos of little kids in their parents wellingtons are cute, right? Wrong. No agency credit on this submission so I have no idea if this is spec or not. This is all the info I got;
Advert title(s): Many children get into their father’s shoes very early.
Help them get into school shoes instead. Donate generously.
Creative Director / Copywriter: Satya P R
Art Director: Siju S Nair
Photographer: Kumaran
LONDON – National speech radio station TalkSport has recorded an annual revenue boost of almost 20%, outperforming the industry and the other radio stations owned by parent company UTV.