Hasta La Creative!

Received a handful of ads yesterday from Fattoria Garassi in Italy, promoting its new Bufalat buffalo milk. The idea of making the product appetizing was evidently cast aside in favor of showing bug-eyed drinkers with green milk mustaches — a kind of “Got milk?” campaign gone sour. Bufalat isn’t actually green; it’s “the green milk” because its production process is environmentally friendly (though you might not get that from the ads). You could also argue with Fattoria Garassi’s claim that its models’ expressions are “very funny.” See a few more ads here and here.

—Posted by Tim Nudd

NEW YORK – The New York Times Company posted a net loss of $335,000 (£168,000) in the first quarter of this year, blaming a decline in advertising revenues amid weaker economic conditions.

LONDON – Ian Wright has left his job as football pundit for the BBC, claiming he was expected to be a ‘comedy jester’ and that the corporation is out of touch with the new generation of fans.

LONDON – Jobsite, the online recruitment service, is partnering with RecruitLondon, the joint recruitment advertising package from the Evening Standard, Metro (London) and London Lite, extending its online and offline reach.

Well, we’ve gone through the often aggressive and sometimes kinda gross lines in the little game we played where you could win Luke Sullivan’s book, “Hey Whipple” third edition or a signed package of Charmins. Without further ado, here are the ones that stuck out as Luke, Caff, Robblink and myself went through over one hundred lines looking for a winner.

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LONDON – TUI Travel has appointed MediaCom to handle its £12m consolidated media planning and buying account.

LONDON – The use by marketers of the word ‘free’ by UK marketers is still under threat following threats by the Finland and Sweden to halt the British government’s compromise on upcoming EU consumer protection regulations (CPRs).

LONDON – The use by marketers of the word ‘free’ by UK marketers is still under threat following threats by the Finland and Sweden to halt the British government’s compromise on upcoming EU consumer protection regulations (CPRs).

LONDON – Schweppes highlights the embarrassing effects of excessive drinking with a series of quirky images, shot by British documentary photographer Martin Parr, for an ad campaign launching its new range of adult soft drinks.

The footfall at this year’s Promotional Marketing Exhibition (PME) was far from overwhelming but the general consensus seems to be that quality triumphed over quantity when for the show’s exhibitors.