Hasta La Creative!

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Copywriter: Sanjiv Mistry
Aired: April 2008

(TrendHunter.com) To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.

T-shirts that read, “Make your plastic fantastic” and “Rehash your trash” will appear at nea…

This new ad campaign for Heinz Cooking Contest playfully shows you that they are “Looking for chefs wherever they are.”

It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox!

The fun campaign was …

A few months back, GoldRush wrote an interesting post on the Saturn “Anthem” spot and the potential that the “Rethink” mantra has on revitalizing a somewhat-lost brand. I’ve been watching the Saturn campaign with hope and anticipation over the past few months, and this morning, was media-blasted with the newest Saturn spot for the Vue, “Rethinking Everything” on broadcast TV.

This is definitely the most prominent presentation of the “Rethinking Everything” approach. It’s certainly an interesting stance, and this particular spot is a bit warmer and less in-your-face than the “Anthem” spot. While it’s nothing incredibly noteworthy in terms of creative, the visuals and the sound track do work well to communicate the feeling of hope and change. But at the moment, it still only seems like a corporate mantra. As Gavin insightfully commented on the Anthem spot,

I hope they also do something about the dealer network and the brand promise that it fails to deliver. Rebranding is not just for the aspirational part of your business — it should filter through all of your touchpoints.

Judging from much of the forum banter on SaturnFans.com, Saturn still has a long way to go before the Rethink mantra is fully implemented – and accepted with open arms. But there’s something about this re-brand that has me pulling for ‘em. We’ll see.

(TrendHunter.com) This new ad campaign for Heinz Cooking Contest playfully shows you that they are “Looking for chefs wherever they are.”

It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox!

The fun campaign was …

This is a very cute ad from Davivienda Bank from Colombia which seeks to encourage money transfers abroad. I like the use they make of the head coverings. Hats are an important element in many cultures, serving both practical and social purposes. I enjoy the way Davivienda tries to capture the count…

LONDON – InBev has launched a month-long integrated ad campaign to promote its Stella Artois brand ahead of the lucrative summer months.

MySpace is introducing a tool that allows advertisers to directly manage their branded profiles on the nation’s most popular social site.

According to Ad Age, this is a vast change from the tightly controlled, often laborious process brands previously had to endure to have a presence on the social network. It’s also a reaction, MySpace said, to advertisers’ desire to use the community more as a standing customer-relationship tool rather than a three-months-and-split campaign tool.

It “streamlines efficiency and creative control,” said Ian Schafer, CEO of Deep Focus, which has tested the product. But more important, he said, it moves beyond what historically has been the role of a MySpace profile — as a promotional tool — to the idea of MySpace as an opportunity for a dialogue.

Sort of like the spiraling, out of control political correctness movement that has eradicated all manner of fun from the world, this work for Doritos by Mekanism and Element79 goes all out to make sure fun is a thing of the past.

And he’s hitting more than a movie theater this spring. Since the announcement of the return of the legendary archaeologist, Indiana Jones (with Harrison Ford reprising the role), quite the buzz have been generated about the long-awaited film. Without surprise, marketers have wasted no time in attaching their brands to the Lucas/Spielberg franchise. In what can only be hopes to raise sales (I mean, hey, it worked for Reese’s Pieces in ET), you’ll be able to catch the cast members faces in places other than the silver screen. Indy and other characters will be gracing packages of M&Ms, Lunchables and Dr. Pepper. But that’s not all – you’ll even be able to take a bite out of the movie with the Indy Whopper at Burger King.