Hasta La Creative!

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

Advertising needs more doers than talkers.

We were asked to develop a print campaign for Young Lions Brazil. Instead of doing it, we created a campaign that started secretly on the internet, generated a lot of buzz an then became the print ads.

Secretly, we created bad and non sense fictitious ads and posted them on the main advertising websites in Brazil and the world. The ads caused all kinds of comments: criticism, compliments, and theoretical analysis. In just 10 days, more than 400 comments were posted on the ads and some other sites provided spontaneous emphasis about them. With the fictitious ads and their comments we made our print ads. The tagline was: Advertising needs more doers than talkers.

We needed to engage the best young advertising professionals to the project. This audience accesses advertising sites and make comments on these sites every single day. So, in order to get them interacting with our campaign, to get them fished by the campaign, we created ads that estimulated them to post comments on these sites.
There was a 40% increase in the number of subscriptions, in addition to the debate on the anonymous comments on the internet. Advertising sites, newspapers and TV programs highlighted the campaign. A huge discussion about the strategy and the message was started.

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Photographer: Lúcio Cunha

After spending a fortune on an empty aircraft, buyers of Boeing Dreamliner can enjoy the experience of equipping their own airplane.

In the Dreamliner Gallery, a showroom created by Boeing, customers can walk in and choose the type of seats, interiors, coffee makers, entertainment systems they wan…

(TrendHunter.com) This time last year we were blown away by the cuteness and cheekiness of parisien fashion designer, Nicole Locher. Trend Hunter covered her line of ‘Embroidered Profanity’. In short, her collection consisted of the cutest little tops, with the naughtiest messages embroidered onto them.

Now she i…

Advertising Agency: Leo Burnett Brazil
Creative Director: Ruy Lindenberg
Art Director: Alessandro Bernardo
Copywriter: João Caetano Brasil
Production Company: Pródigo Films
Director Caito Ortiz
D.O.P/Lighting/Cameraman Marcelo Trotta
Editor Alexandre Boechat
Music: Raw Produtora de Áudio
Sound Design/Arrangement Hilton Raw
Post Production Prodigo films

(TrendHunter.com) Long ago Trend Hunter featured art speakers, which were essentially paintings that could pump your tunes. These photo speakers are pretty similar but they are photo frame speakers for your PC.

If you are tired of the same conventional looking speakers, then give these photo frame speakers a try. …

The British Broadcasting Company (BBC) launched an ethical fashion ezine named “Thread”. The online magazine seeks to address issues many fashion-conscious and environmentally-responsible people constantly grapple with such as the damage sustained by the environment due to irresponsible and unethica…

(TrendHunter.com) The British Broadcasting Company (BBC) launched an ethical fashion ezine named “Thread”. The online magazine seeks to address issues many fashion-conscious and environmentally-responsible people constantly grapple with such as the damage sustained by the environment due to irresponsible and unethica…

(TrendHunter.com) In celebration of the Hubble telescope’s 18th anniversary, NASA has released a compilation of 59 galactic photographs taken from the renowned telescope. NASA calling the the collection of dynamic images “Galaxies Gone Wild”.

These five pics are my favorites from the “Galaxies Gone Wild” collection…

(TrendHunter.com) I have always been fascinated by shadow decorations and how light can transform a boring surface into a more visually appealing one. That’s why I love this design, Rosett, which gives you an instant imitation of the appearance of shadow decoration. Simply screw it into an electric socket with just a…