Bonux Ace: Ketchup

Bonux Ace: Ketchup

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008

Bonux Ace: Chocolate

Bonux Ace: Chocolate

Advertising Agency: Leo Burnett, Brussels, Belgium
Creative Directors: Jean-Paul Lefebvre, Michel Delauw
Art Director: Marie-Laure Cliquennois
Copywriter: Grégory Ginterdaele
Photographer: Léasammarie
Retouching: Bee Factory
Published: April 2008

Aim for the stars with the Bob Scarpelli doll

Bobdoll If you’re looking for a talented creative partner with exacting standards, you could do worse than ordering the Bob Scarpelli doll off the Internet. In this short film, an up-and-coming advertising star does just that, and reaps the rewards. (It’s unclear if the two have a Lars and the Real Girl thing going on or what.) Created by DDB to promote Portfolio Night 6.

—Posted by Tim Nudd

Secret: Secretjewel

Secret: Secretjewel

Advertising Agency: Leo Burnett Budapest, Hungary
Creative Director: Peter Tordai
Art Director: Matyas Kobor
Copywriter: Orsolya Nagymate
Other additional credits: Marta Dorgai, Andrea Mandi, Arterego PR
Released: August 2007

Estonian Evangelical Lutheran Church Charles XI Parish: Happy Birthday

Estonian Evangelical Lutheran Church Charles XI Parish: Happy Birthday

Advertising Agency: Vatson&Vatson/Y&R, Tallinn, Estonia
Creative Director / Copywriter: Madis Ots
Art Director: Mart Anderson
Account Executives: Annika Aru, Merle Väli
Published: December 2007

WPP’s Bates 141 buys China-based Evision

HONG KONG – WPP’s Asia-Pacific marketing agency Bates 141 has bought a majority stake in Evision, a Shanghai-based digital agency.

Mobile instant messaging set to overtake texting

LONDON – Mobile instant messaging is set to cannibalise SMS texting and eventually email from PC, according to a survey from TNS Technology.

Anti-Collision Umbrellas – Polite Umbrella (GALLERY)

(TrendHunter.com) One of the things I hate when dealing with umbrellas is the inevitable collision with others. No matter how much you try to avoid it, narrow sidewalks result in bumping into other umbrella-holders or whacking someone in the face.

The Polite Umbrella eliminates such rude collisions with a handy han…

Lace up your boots for a Nike Football spot

Here’s a frantic new ad for Nike Football (the soccer kind) from 72andSunny, directed by Guy Ritchie and shot from the viewer’s perspective. The camerawork is jumpy, and even seems to cause you, the viewer, to throw up at one point. (At other times you can bang in free kicks from 40 yards out.) The spot should help get you in the mood for this week’s Champions League semifinals (second leg) and the suddenly interesting final stretch of the English Premier League.

—Posted by Tim Nudd

The Economist launches spring ad push

LONDON – The Economist is launching a series of print ads to highlight the quality of its journalism and writing.

A gay kiss livens up a tired old soap opera

Atwtkiss
OMFG, we have a trend: Old media courting controversy to generate buzz. (I said it was a trend, not a fresh approach.) First, Time magazine began sporting provocative covers like the Hillary/Obama mash-up, and the CW’s Gossip Girl returned with racy content and an ad campaign that ran afoul of the Parents Television Council. Now, As the World Turns is getting spanked (metaphorically, of course) by the American Family Association for showing a homosexual kiss between a pair of teenagers. The biggest shock, frankly, is that As the World Turns is still on the air. The AFA is urging its members to boycott products from Procter & Gamble, the soap opera’s producer. P&G is probably relieved that the show finally has some ratings so people will see its Tide commercials. And if Time has Obama and John McCain tongue wrestling on its cover this week, you can still ask WTF, but at least you’ll know where they got the idea.

—Posted by David Gianatasio

Bosch: Faster

Bosch: Faster

The new induction cookers by Bosch.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Jonas Keller
Copywriter: David Leinweber
Designer: Julia Stoffer

Bosch: More comfortable

Bosch: More comfortable

The new induction cookers by Bosch.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Jonas Keller
Copywriter: David Leinweber
Designer: Julia Stoffer

Bosch: More advanced

Bosch: More advanced

The new induction cookers by Bosch.

Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art Director: Jonas Keller
Copywriter: David Leinweber
Designer: Julia Stoffer

Murdoch could face battle for Newsday as second bidder emerges

NEW YORK – Rupert Murdoch could face a fight in his attempt to buy Newsday after reports that rival media owner Mortimer Zuckerman has matched his $580m (£292m) bid for the Tribune-owned newspaper.

OMD appoints Cohen as US chief executive

NEW YORK – OMD has poached Initiative executive Alan Cohen to take the reins at the media group’s US operations.

Shop closes down after seven years

LONDON — Shop, the agency founded as Campbell Doyle Dye seven years ago, is closing its doors.

Rajar abandons meter testing and plans online diary

LONDON – Radio audience measurement body Rajar is terminating the trial of its electronic measurement system six months early and is instead opting for a new online diary to record listener numbers.

Amnesty International: Darfur rape, 4

Amnesty International: Darfur rape, 4

Stop the daily rapes in Darfur.

Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes
Published: April 2008

Amnesty International: Darfur rape, 3

Amnesty International: Darfur rape, 3

Stop the daily rapes in Darfur.

Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes
Published: April 2008