Hasta La Creative!

LONDON – Lowe London has promoted George Prest and Tom Hudson to creative directors.

Not satisfied with passive advertising anymore, Rolling Stone and Men’s Health magazines will be offering some interactivity with their ad space.

What they want people to do is take a cell phone picture of a print ad in their magazine, send it to a special number and the readers will receive an offer or reward in return.

LONDON – Coldplay will become the latest band to release music as a free download when they launch their latest single via Coldplay.com.

LONDON – Zattoo, the online video service that streams TV channels from around the world, has secured the rights to carry all five UK terrestrial channels online, via its media player.

(TrendHunter.com) Airwaves is a little concept car designed by Lei Liu. The car was conceived with the intention of being an easy-to-park vehicle, offering less of a harrying, stress-laden adventure. The Airwaves design is also intended to provide a safe, comfortable and fun ride for the driver and passengers. The ca…

Ad Age looks into the glaring Fort Lauderdale sun and sees Zimmerman Advertising, a bright spot in South Florida’s agency lineup.

Zimmerman Advertising launched in 1984 in a 400-square-foot space in a strip mall with used office furniture. Its expertise was pretty much limited to car-dealer ads. Mr. Zimmerman slowly grew his business, taking on bigger clients and acquiring area firms. Two decades later, Zimmerman is a beast of an agency under the Omnicom Group umbrella, with 22 offices; more than 1,000 employees; a burgeoning roster that includes Nissan, Six Flags, Crocs and Friendly’s; and projected billings of $2.5 billion in 2008.

AdAge ties this company’s success to its flamboyant founder, Jordan Zimmerman.

Jordan Zimmerman, 52 years old, tan and barrel-chested, is about to bench press 225 pounds. This is the self-imposed, militarylike ethic with which he starts each day just before 4, when his alarm clock goes off and he hurries to one of two gyms in Boca Raton. The onetime competitive bodybuilder, who was “Mr. Florida,” eats the same breakfast every day: oatmeal with fruit, scrambled egg whites and a juice made of leafy green kale and seaweed.

When he pulls into the offices of the ad agency he founded at around 7:30, he is usually the first to arrive.

“If I told someone 20 years ago that I was going to build a company like this in South Florida, they would have said I was crazy,” Mr. Zimmerman told a bleary-eyed reporter while grunting his way through a rigorous workout. “But you have to be a bit off in order to succeed in this business.”

And succeed he has…

This cowboy-boot-wearing registered Republican is known to friends as “JZ,” and while you wouldn’t confuse him with the rapper, he is every inch the mogul — he owns a stake in the NHL’s Florida Panthers — and he knows a bit about the good life. He collects Bentleys and Ferraris and flies only by private jet. He summers in the Hamptons and rubs elbows with the likes of Don King. He has even hosted President Bush at his waterfront home in a Boca Raton gated community. And he has a personal chef named Dudley, who wears a uniform with the letter Z emblazoned on it.

One of the keys to Zimmerman’s success–other than the drive of its founder–is the agency’s reliance on metrics. “JZ” dreamed up something called “Brandtailing” while in business school. His method purports to build brands for the long haul while driving purchase today.

[UPDATE] Adweek’s 25th annual Agency Report Cards segment gives Zimmerman a “B-“. Which might not be great, but it’s better than Wieden’s “C+”.

There are just some ads that will never get old because they’re fun to watch, like this ad for Renault. Finally- a commercial that successfully incorporates the use of the high jump into the auto industry! At first, you don’t know what the heck this guy is doing- perhaps contemplating suicide by running out into the middle of traffic (it’s a wonder he didn’t get hit by a car), but then he gracefully jumps into his vehicle. I didn’t notice a “do not try this at home” disclaimer, but I still wouldn’t attempt it.

When you spend time on the road, you have time to think. When you think, you sometimes write things down. When you write things down, you see just how much work there is left to do to get your agency where you want it. Though the agency is still growing, we know that we have miles and miles to go.

LONDON – Oxfam has commissioned DMS to develop a new communication programme to deliver higher levels of engagement with legacy giving from the baby boomer generation.

Rough lips? Blistex helps.

Advertising Agency: cayenne, Germany
Creative Directors: Marco Obermann, Andreas Ruthmann
Art Director: Roman Lukowski
Copywriter: Sönke Brehm
Production: Frank Schulze
Released: December 2008