Oh look. It’s like the Infinity launch commercials created by Hill Holiday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference.
Apparently the old adage “bigger isn’t always better” got tossed out the window with this one. Just meters from Kremlin in Moscow City, BMW has created one of the biggest billboards in Europe. Measuring in at 65,000 sq. ft., it’s large enough that the five full-size BMW M-class models look like ants.
The 450 lb. life-size car models were constructed by We R.Signs International using wheels, body panels, lighting, and a few other parts from BMW. Cars on walls isn’t new, but this magnitude makes it a bit different. Very cool from a construction and installation standpoint. Will it sell more Ms?
full size photos @ englishrussia
Here’s an interesting note from Adweek:
Hyundai Motor America last week assigned former national lead agency The Richards Group a “mini-campaign” for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing.
“I saw something we liked,” said Ewanick, who declined to disclose spending on the campaign. “It suits our strategic and tactical needs at the moment.”
A couple of facts for you:
– The Hyundai account was at Richards before it moved to Goodby.
– Ewanick worked at Richards as a Brand Planning Director before he was hired by Hyundai. He also worked at Porsche when Goodby was their agency.
C’mon guys. Get this crap worked out. You’re killing the resale value of my Santa Fe if you can’t move the brand forward.
M&Ms;is rolling three enw TV spots to promote the qualities of an M&Ms;: how irresistible they taste, their creativity and sense of wonder.
My absolute favorite is the “Taste.” It shows a blue M&M;that can not resist but lick himself while he is in the living room, because “when you are an M&M;, you …
Some guy’s hoping for Million Dollar Homepage fame after having fallen prey to a Woot.com April Fool’s joke
Here’s the latest U.K. commercial to generate large numbers of complaints: a Volkswagen spot from DDB London showing a dog cowering and shivering—except when he’s riding in a VW Polo, when suddenly he’s brimming with confidence. The RSPCA says: “We have asked how it was filmed and have been told the dog was acting. But we are very disappointed that Volkswagen feel it necessary to portray a dog suffering to sell cars, whether it was genuine or staged.†The Ad Standards Authority says it’s gotten almost 500 complaints since the spot broke two weeks ago, but says the commercial doesn’t break any rules and won’t be pulled.
—Posted by Tim Nudd
Anything launched on April Fool’s Day is, by default, suspect which is why Brand-mates, a site on which people can share the brand they love with others, just doesn’t seem quite right.
(TrendHunter.com) The motivation behind designer’s Philippe Malouin’s The Unit is the fact that the average European flat ranges from 30 to 50 square meters.
Since space has become a luxury, the furniture must be ultra compact and accomplish a maximum amount of tasks.
With this design, Malouin wanted to comprise …
The BBC celebrated April Fools Day with this spot from RKCR Y&R that purported to show a rare pack of penguins who can fly. See behind-the-scenes footage of the ad’s creation here.
—Posted by Tim Nudd
LONDON – Media Republic, the media planning/buying arm of digital creative agency Agency Republic has closed its doors for business.
LONDON – UTV has publicly confirmed for the first time that it has lost out in the race to acquire Virgin Radio from SMG.
LONDON – Elvis Costello and Elton John are collaborating on a 13-part TV series featuring talk and music with influential music stars, which will air on Channel 4 later this year and involve donations to the Red campaign.
LONDON – Sony is to appeal to football viewers by fitting out selected pubs with its Bravia high definition televisions for the closing stages of the Champions League.
LONDON – The Royal Mail has confirmed it will retain Omnicom’s Abbott Mead Vickers and Proximity on its £5million above- and £4million below-the-line accounts respectively, as tipped in Campaign.
To be successful, green marketing must satisfy two objectives: improved environmental quality and customer satisfaction. Misjudging either or overemphasizing the former at the expense of the latter can be called "green marketing myopia."
(TrendHunter.com) M&Ms;is rolling three enw TV spots to promote the qualities of an M&Ms;: how irresistible they taste, their creativity and sense of wonder.
My absolute favorite is the “Taste.” It shows a blue M&M;that can not resist but lick himself while he is in the living room, because “when you are an M&M;, you …
LONDON – The European Commission is to investigate the UK Government’s plans to provide Channel 4 with finance to help cover its digital switchover costs.
Maine-based ad agency Via is launching ads for the Maidenform Backless Bra. What’s more, the agency’s top two male creative executives have offered to model the bra upon request. Boy, do I wish I had a dime for every time I’ve asked them not to show up in my office wearing lingerie. Cut it out, guys! Via Adrants. (I hate this agency’s name. When I say “Via Adrants,†I mean, “Props to Adrants for pointing out the campaign.†I’m not referring to Via the agency. Though Via the agency, did, in fact, create the campaign. I’ll stop now.) PS: In response to the slanderous commentary in the item below by one of this site’s other Davids: It’s your mama’s bra! She gave it to me last night!
—Posted by David Gianatasio
(TrendHunter.com) Instead of spending your money at strip clubs, the £20 Pole Dancer Alarm Clock will give you a show each morning.
It is guaranteed to get you up (in more than just one way) to a seedy looking strip joint with a disco ball and bad lighting and music.
What better way to start our mornings?
Marketing is no longer about pushing products and messages at the consumer. We're in a service industry, an age of pull marketing. This requires seamless integration across channels, from traditional advertising avenues to the web. The utopian concept of a one stop shop is not only hard to believe, it's just impossible. The best solution for our clients is when experts from all sides come to the table — willingly, excitedly — to collaborate.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
