Powerhouse Gym: Leg press

Powerhouse Gym: Leg press

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith

Sofia’s Diary brings in 5m viewers for Bebo

LONDON – More than 5m viewers have logged on to social networking site Bebo to view the new interactive online soap opera ‘Sofia’s Diary’ since it launched mid-March.

Datamonitor founder buys 50% stake in New Statesman

LONDON – Labour MP Geoffrey Robinson has sold a 50% stake in the New Statesman magazine to the former Datamonitor chief executive Mike Danson.

Garnys joins Rocket Science as operations director

LONDON – Direct and data marketing specialist Rocket Science has appointed Greg Garnys from Carlson Marketing as operations director.

Powerhouse Gym: Lifting

Powerhouse Gym: Lifting

Advertising School: Savannah College of Art & Design, Savannah, USA
Art Director: Michael Griffith

From Fake Award-Winning Ads To Fake Award-Winning People

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This is nuts. From Brand Republic:

Roger Makak (pictured), the creative ranked number one in Campaign Brief Asia’s recently released rankings, has been exposed as a work of fiction created by Saatchi & Saatchi Singapore.

Speaking to Media, Campaign Brief Asia publisher Kim Shaw said: “From our point of view we’re disappointed that this agency chose to use a false name for work done by someone else.”

According to Shaw, Makak is actually a nom de plume for the agency’s regional creative director Andy Greenaway, who said: “He does exist, but not in the form you might think. He goes bananas sometimes.” Greenaway added that more would be revealed in one week.

“I think they were trying to dupe the whole industry and then come out with some fantastic award concept at the end that would appeal to other ECDs,” said Shaw. “But, of course, because he ended up winning our rankings it’s come out very quickly that this guy doesn’t exist.”

Not sure who the guy pictured is, but wow. I wonder how many headhunters and award show-obsessed CD’s saw this dude’s name and said, “I’ve got to call this guy. With all those awards, he must be the next edgy rock star.”

US regulator imposes data measures on TK Maxx parent

LONDON – Clothing store chain TK Maxx’s US parent company TJX has agreed to submit to biennial data security audits to settle a case brought by a US regulator over the theft of customer credit card data.

Discovery Channel: Boy

Discovery Channel: Boy

Coming soon, Horror Night on Discovery Channel.

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet
Published: December 2007

Discovery Channel: Woman

Discovery Channel: Woman

Coming soon, Horror Night on Discovery Channel.

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet
Published: December 2007

Discovery Channel: Man

Discovery Channel: Man

Coming soon, Horror Night on Discovery Channel.

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet
Published: December 2007

Candy Pillows – Bonjour Mon Coussin

(TrendHunter.com) These pillows from Bonjour Mon Coussin, which means, “Hello, my dear pillow,” in French, are the perfect home accessory if you have a sweet tooth.

As long as you don’t bite into them, they’ll be the most scrumptious design edition. They really do look appetizing though, temptation to eat them coul…

Small Devices for Huge Web Power – Intel Atom Processors

(TrendHunter.com) Intel recently announced its Atom Processor at a developer forum held in Shanghai. The device is designed to function as the “brain” to power mobile internet devices (MIDs).

Atom processors, formerly known as Silverthorne, give these mobile devices a PC-like experience with a long battery life.

Sm…

Former Saatchis creative chief Paul Arden dies

Paul Arden, the former Saatchi & Saatchi creative chief behind some of Britain’s most memorable ad campaigns, has died aged 67.

McCarthy O’Connor to manage Spectator magazine list

LONDON – The Spectator magazine has made its list of mainly over 55-year-old subscribers available through McCarthy O’Connor.

Crayon appoints Jonathan Clark as chairman

LONDON – Digital marketing agency Crayon has hired Jonathan Clark, the co-founder of Clark McKay & Walpole, as its new chairman.

3M targets women with its ‘Sex and the City’ campaign

LONDON – Stationary company 3M is to launch a Sex and the City-inspired shoe voucher giveaway and competition for its Post-It and Scotch Magic Tape brands.

ITV beaten by Five as Rock Rivals sinks to 2m

LONDON – ITV1’s drama ‘Rock Rivals’ sank to a new low last night with just 2m viewers at 9pm, giving the broadcaster a rare defeat at the hands of rival Five, according to unofficial overnight figures.

The Mall teams up with Virgin Vie At Home

LONDON – Shopping centre operator, The Mall, has teamed up cosmetics and jewellery
brand Virgin Vie At Home, to offer a makeover promotion across its chain.

Guardian.co.uk appoints editor for environment site

LONDON – The Guardian has appointed Damian Carrington, from the Financial Times, as editor of the its environment website.

The Word apologises to Morrissey

LONDON – The Word magazine has apologised to singer Morrissey about comments that were made in an article in its March edition.