Hasta La Creative!

LONDON – More than 5m viewers have logged on to social networking site Bebo to view the new interactive online soap opera ‘Sofia’s Diary’ since it launched mid-March.

LONDON – Direct and data marketing specialist Rocket Science has appointed Greg Garnys from Carlson Marketing as operations director.

This is nuts. From Brand Republic:

Roger Makak (pictured), the creative ranked number one in Campaign Brief Asia’s recently released rankings, has been exposed as a work of fiction created by Saatchi & Saatchi Singapore.

Speaking to Media, Campaign Brief Asia publisher Kim Shaw said: “From our point of view we’re disappointed that this agency chose to use a false name for work done by someone else.”

According to Shaw, Makak is actually a nom de plume for the agency’s regional creative director Andy Greenaway, who said: “He does exist, but not in the form you might think. He goes bananas sometimes.” Greenaway added that more would be revealed in one week.

“I think they were trying to dupe the whole industry and then come out with some fantastic award concept at the end that would appeal to other ECDs,” said Shaw. “But, of course, because he ended up winning our rankings it’s come out very quickly that this guy doesn’t exist.”

Not sure who the guy pictured is, but wow. I wonder how many headhunters and award show-obsessed CD’s saw this dude’s name and said, “I’ve got to call this guy. With all those awards, he must be the next edgy rock star.”

Coming soon, Horror Night on Discovery Channel.

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet
Published: December 2007

Coming soon, Horror Night on Discovery Channel.

Advertising Agency: H-Paris, France
Creative Directors: Olivier Desmettre, Fabrice Delacourt
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Romain Lauent
Retouching: Christophe Huet
Published: December 2007

(TrendHunter.com) Intel recently announced its Atom Processor at a developer forum held in Shanghai. The device is designed to function as the “brain” to power mobile internet devices (MIDs).

Atom processors, formerly known as Silverthorne, give these mobile devices a PC-like experience with a long battery life.

Sm…

LONDON – The Spectator magazine has made its list of mainly over 55-year-old subscribers available through McCarthy O’Connor.

LONDON – Stationary company 3M is to launch a Sex and the City-inspired shoe voucher giveaway and competition for its Post-It and Scotch Magic Tape brands.

LONDON – Shopping centre operator, The Mall, has teamed up cosmetics and jewellery
brand Virgin Vie At Home, to offer a makeover promotion across its chain.

LONDON – The Word magazine has apologised to singer Morrissey about comments that were made in an article in its March edition.