NEW YORK (AdAge.com) — The digital talent shortage in the U.S., combined with the fact that diversity has become vital to having a viable digital business, means that more agencies are going through the long, arduous and often costly process of getting worker visas and even permanent resident status for their employees who come from Australia, Sweden, Korea, Japan and other countries with a concentration of digital talent.
SAP AG Global Chief Marketing Officer Martin Homlish sat down for an exclusive interview with Ad Age to discuss his tenure, the critical issues for which CMOs are responsible within an organization, the talent required to staff an effective marketing organization, and why and how marketing must be a fundamental cornerstone of any business.
COLUMBUS, Ohio (AdAge.com) — Given the spending power of the African-American market, spending ad dollars in black media would seem to be a wise investment. But marketers say there are few independent, black-owned media outlets left to support, and those that exist don't have the reach to offer competitive rates.
CHICAGO (AdAge.com) — Beer marketing 101: The most consistent brands fare best. Bud Light got to No. 1 by providing three decades of nearly uninterrupted chucklehead, frat-boy humor; Corona became the top import by never straying from the beach; and Coors Light surged in recent years by obsessing about its Rocky Mountain roots. Then there's Miller Genuine Draft.
SEOUL – James Scanlon (pictured), formerly creative director at Singapore creative shop Eleven, has taken up a new role as associate creative director at Cheil Worldwide, where he will work alongside creative director Gregory Harrison.
KUALA LUMPUR – GroupM has replaced outgoing Malaysia and Singapore chief executive Henry Tan with former Starcom Malaysia CEO Paul Corrigan (pictured), who will run the Malaysia operation.
KUALA LUMPUR – GroupM has replaced outgoing Malaysia and Singapore chief executive Henry Tan with former Starcom Malaysia CEO Paul Corrigan (pictured), who will run the Malaysia operation.
Boris Müller from Interface Design of the University of Applied Sciences in Potsdam (DE) just announced me that the videos from the Innovationsforum are finally available online. Innovationsforum, which took place last year, invited a stellar cast of interaction design thinkers and practitioners to discuss the many aspects of interface and interaction design: mobile telephone and media interfaces, problem solutions and product visions, web pages and virtual worlds, art and commerce, business and science.
Don’t miss the Bruce Sterling‘s talk, the one of Tim Edler (from realities:united) and Tony Dunne‘s.
(TrendHunter.com) Fancy a round of underwater golf? What about eating in an underwater restaurant? We’ve done an underwater trends feature before, but we have so much more to add to the list!
Underwater activities are no longer limited to submarines, snorkeling or diving. With advancements in technology, a rise in …
Had another run-in with the Denialer family, the stars of Mackenzie Investments’ “Burn Rate” ad campaign, over the weekend.
(TrendHunter.com) Can this be a reality for our future? In the wet tropical region of North Queensland, Australian farmers have bought over 20,000 diesel trees with the intention that in 15 or so years, they’ll have an oil mine growing on their farmland.
The Brazilian “Copaifera langsdorfii” can be tapped just li…
Director:David Dawoodi
Director Of Photography:Adam Frisch
(TrendHunter.com) Who tall are you? No, that’s not a typo; with the Who Tall Are You Mirror, you can find out who else stands at your height.
The mirror looks like an ordinary rectangular mirror in shape, but it’s etched with an image of measuring tape with heights of the stars marked along either side. The chart h…
Advertising Agency: Dynamo Advertising, Helsinki, Finland
Creative Director: Vesa Kujala
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Account Director: Sanna Forsström
Strategic Planner: Dan Rönnqvist
Production management: Arja Kvist, Eila Turunen
Production company: Grillifilms
Animation: Talvi
Aired: March 2008
Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa
Aired: Dec, 2007
Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa
Aired: Dec, 2007
Advertising Agency: Team Y&R, Dubai, UAE
Creative Directors: Shahir Ahmed, Guilherme Rangel
Copywriter: Keshav Naidu
Art Director / Illustrator / Typographer: Dinesh Tharippa
Aired: Dec, 2007
(TrendHunter.com) What you see on the pictures is human hair magnified many, many times. Carved on the hair is the logo of McMaster University in Ontario Canada. How is that possible? Dr. Ray LaPierre, a professor at the Department of Engineering at that institution, came up with a way to tattoo hair using something …
(TrendHunter.com) Obsessed with customization? Now you can pimp your espresso machine (Krups models, Cube, Siemens, Magimix) if you get tired of the same old look. For about 9 euros (about $14) you can change the skin of the coffee machine to one that’s more fun to look at.
I’m at a loss for words. What do I care wh…
Advertising Agency: Y&R, USA
Creative Director: Chris McGroarty
Art Director: Judy Townson
Copywriter: Kim Gillis
Director: Illegal Artists
Prod Co. Spy Films
DP: Dion Bebbe
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