Hasta La Creative!

Company leaders by now have learned the value of engaging their employees with their brands. They've come to realize their internal stakeholders are just as important a constituency as external ones when launching a new business or breathing new life into an old one because they play critical brand-delivery roles. So companies now include internal audiences in their roll-out and repositioning plans. But not all companies do this correctly.

What's MIA in today's marketing messages? Powerful taglines, or what I call "powerlines" — those words that are well-chosen and have the power to awe, inspire, motivate, alienate, subjugate and, in a marketing context, change the buying habits of consumers.

YORK, Pa. (AdAge.com) — To blog or not to blog? It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging — and the title of chief blogger — is beginning to hit its stride.

NEW YORK (AdAge.com) — Ranjana B. Clark took on one tough job. Not only is she CMO of Wachovia, the fourth-largest asset-based bank-holding company in the U.S, she assumed the role after the retirement of Jim Garrity, a well-known figure in the ad world. But today, Ms. Clark is feeling good about her progress. She's assembled a marketing team focused on consumer insights and has embarked on a review of the bank's estimated $145 million marketing account for the first time in years. She spoke to Ad Age with Advertising Age about plans for updating the Wachovia brand.

YORK, Pa. (AdAGe.com) — She's married, well-educated, trendy and environmentally conscientious. She works full time, is likely sleep deprived and feels that time is her most precious commodity. Meet today's 30-something woman. Here's what Marie Claire found regarding what this group cited as their five priority issues and values — and what that means for marketers.

CHICAGO (AdAge.com) — The protesters bedeviling the Beijing Olympics' "Journey of Harmony" may be garnering a few million dollars worth of free publicity, but the media storm hasn't yet torched relay sponsors and other marketers involved with the games, even if they might be starting to feel a little singed.

NEW YORK (AdAge.com) — In the fall of 1996, a procession of limousines carrying Donny Deutsch and the equivalent of a small production company's worth of equipment proceeded into Hollywood to pitch what could have been the anchor for his fledgling Los Angeles shop, the $125 million Acura account. The display of New York-style flash put off the down-to-earth Acura marketing team, which ended up giving the account to an agency whose pitch consisted of some scribbling on a marker board. The lesson wasn't lost on Mr. Deutsch.

NEW YORK (AdAge.com) — Over four days, American Airlines canceled nearly 3,000 flights, resulting in massive chaos documented in continuous images of snaking lines of stranded passengers seen on the web, TV and in newspapers. It was not a good thing for American or an industry that seems to perpetually be juggling two to three crises at a time.

So after absorbing the internet goodness for about 11 years I finally decided to give something back. And that just happens to be a website… about universal sameness.
view it here

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(TrendHunter.com) According to Uby Kotex, you’ve only got one beaver, so you should take care of it… with their line of tampons, pads and liners. That’s not an uncomfortable ad for men to watch, is it?

In the campaign, Uby Kotex urges that, “it’s high time women stopped being so damn shy about our vaginas. You do…