Hasta La Creative!

Is Hillary Clinton’s response to Barack Obama’s “Yes, We Can” video meant to be taken as a campaign ad or the proposed theme for her new sitcom? It could go either way, and only the lady herself knows for sure. (In a less inclusive spirit, adding comments has been disabled from the YouTube video, so we’re deprived of any reaction from the unwashed masses.) As it is, Hillary deserves credit for stealing only half the melody from the Jackson Five and maybe a third of the soul from Up With People; a lesser person would have Pat Booned everything not nailed down from both groups. And if they do make a sitcom out of this fascinating glimpse into everything that’s wrong with white people, I for one demand that they cast Orrin Hatch as the the wacky neighbor.

—Posted by David Kiefaber

LONDON – Andi Emerson, founder of the John Caples International Awards and board chair for the last 30 years, has died aged 82.

Objective: Newsstand sales are significantly driven by the power of its covers.

LONDON – Eurosport received its highest audience figures to date for this year’s Africa Cup of Nations, which was won by Egypt, as 80.5m viewers tuned in to watch parts of the tournament.

Tribune Company plans to cut 400-500 jobs, which is two per cent of its workforce, mainly due to what most publishers called “economic problems” at a number of publications, including The Los Angeles Times, The Chicago Tribune, Newsday, The Orlando Sentinel, and The Baltimore Sun.

Advertising Agency: Grey Milano, Milan, Italy
Executive Creative Director: Francesco Emiliani
Art Director: Daniele Freuli
Copywriter: Claudia Bavelloni
Photographer: Angelo Lanza
Published: January 2008

“As far as I am concerned we made this ad for two audiences: our staff and our customers. We didn’t make it for the Australian ad industry.”

So said The Commonwealth’s Mark Buckman to Business Day regarding the recent hubub over their 60 second ad which launched on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis. Adgrunts down under have been quite vocal in hating it, apparently Michael Lynch of Campaign Brief didn’t sugar the words when he said of the ‘Determined to be different’ campaign that the ads were lazy and old hat. “And they went all the way to America to get that.”
Commonwealth Bank – “Anthem” – (2008) :60 (Australia)

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Better the strength of the Lion.

Advertising Agency: EURO RSCG Milan, Italy
Creative Director: Giovanni Porro
Art Director: Marco Peyrano
Copywriter: Daniele Ravenna
Illustrator / Photographer: Balalò
Published: April 2007

The sharpest meat knife in its class.

Advertising Agency: Cozum, Istanbul, Turkey
Strategy: Can Aksuyek
Art Director: John Onoff
Copywriters: Can Aksuyek, Tugrul Mengi
Graphic Designer: Volkan Turkkan
Published: December2007

PRWeek is off to Somerset to interview the founders of Glastonbury festival, Michael and Emily Eavis.