Feb
15
Commonwealth Bank now commonly hated in ad biz.
Posted in: Uncategorized“As far as I am concerned we made this ad for two audiences: our staff and our customers. We didn’t make it for the Australian ad industry.”
So said The Commonwealth’s Mark Buckman to Business Day regarding the recent hubub over their 60 second ad which launched on Australia Day on Channel Nine during the Cricket and Channel Seven during the Tennis. Adgrunts down under have been quite vocal in hating it, apparently Michael Lynch of Campaign Brief didn’t sugar the words when he said of the ‘Determined to be different’ campaign that the ads were lazy and old hat. “And they went all the way to America to get that.”
Commonwealth Bank – “Anthem” – (2008) :60 (Australia)
Post a Comment