Hasta La Creative!

Advertising Agency: Neiman Group, Harrisburg, USA
Creative Director: Jeff Odiorne
Art Director: Joe Barry
Copywriter: John Gilbert
Associate Creative Director: Dave Spink
Published: December 2007

LONDON – It is the debate that has been raging in the industry since the Cadbury Gorilla first hit his drums — great ad, but will it shift chocolate bars?

Be like the French. Wear sexy.

Advertising Agency: Liwa Advertising LLC, Dubai, UAE
Creative Directors: Vijay Kumar, Suhas Rege
Art Director / Illustrator: Pradeep Chavan
Copywriter: Vijay Kumar
Other additional credits: Sagar Rege

LONDON – Natasha Kaplinsky, best known for her performances on ‘Strictly Come Dancing’, is being paid a million quid a year to present Five News and on her debut last night the former BBC newsreader wasn’t half bad.

LONDON – Coca-Cola and Pepsi are preparing for a clash in the lemon-and-lime carbonates market over the next two years by increasing investment in their respective Sprite and 7UP brands.

LONDON – Procter & Gamble has upped its advertising spend nearly 13% to remain the UK’s biggest spender on above-the-line advertising.

LONDON – Global Olympic sponsors are bracing themselves for protests when the Beijing 2008 Olympic Torch Relay comes to London in April.

LONDON – Norwich and Peterborough Building Society (N&P) is aiming to boost awareness of its range of family savings accounts through a direct campaign.

Ticker Tape is an internet radio for people who suffer from Euphobia, “a persistent, abnormal and unwanted fear of hearing good news”. Designed by Will Carey, it was exhibited at the work in progress show of the RCA in London a few weeks ago.

Ticker Tape is a working prototype that simulates the interaction but as this was a project done in only two weeks some details are still to be fixed. Using RSS feeds, Ticker Tape scans for light-hearted news stories from around the world broadcasting them to the listener who can manage the content via the Ticker Tape website (still in construction).

Activating the radio

Pulling the cord allows the user to choose the duration of the broadcast.

Tuning direction

The origin of the news stories can be selected by the dial on the top of the radio.

This project explores playful interfaces for the future of digital radio, and is part of wider ongoing research.

As Will was in Tokyo when i visited the show, i wrote him to get more information on the radio:

The first time i read the description of the project, I thought the radio was meant for people who are afraid of bad news. But it is the exact opposite. You created it for people suffering from “euphobia”. Do such people really exist?

Yes they do, although very few people experience this condition. The intention was to use a phobia as a starting point for the design process, and the radio was inspired by euphobia, “a persistent, abnormal and unwanted fear of hearing good news”.

So why not make the radio that everyone would expect, the one that people who hate hearing bad news would want to buy?

I think this would leave less to the imagination. I wanted to suggest how someone who really suffers from such a fear could overcome it, either via team therapy or by getting used to hearing good news once they had had the initial support from a therapist. By pulling the tape the person can acclimatise themselves to hearing good news in small measured doses.

While the original intent is to cure a phobia, it can also be used to create more insightful solutions for interaction with technology. (This is not to say that one is trying to make light of what are indeed serious and real fears. But changing oneÂ’s mindset as a designer and moving away from marketing-driven design and thinking about solutions from a completely different perspective, can encourage new interactions and designs to emerge.)

Assembling the prototype

Ticker Tape has a very sleek, pure and shiny design, does this reflect its own “mission”?

The design has considered a neutral and inviting form, which means you almost have to encounter the object and discover out how it works, yet there are some cues and signs that it is a domestic product. I wanted the radio to be made from ceramic – the prototype is plastic, perhaps that is why it’s so shiny. The void running through the object is for the speaker and the overall form is inspired by an old Braun SK25 radio designed by Dr Fritz Eichler in 1955.

Thanks Will!

All images courtesy of Will Carey.

Tuning the radio

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