With Sixty Seconds of Silence, Pepsi Celebrates Diversity

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So here’s Pepsi’s Bob’s House commercial in which two deaf guys get lost on their way to a friends house and resort to honking their horn to hep them locate the right house.

21/7

Today’s New York Times looks at what the MicroHoo! deal could mean for “the minnows,” a.k.a. valley startups hoping to be acquired.

No one (named in the article) really knows what it means, and people seem to be more concerned about the looming recession. However, the optimists have reason to believe “the recession” won’t hurt them.

True believers are likely to ward off recessionary fear with two numbers: 21 and 7. Twenty-one percent of the average American’s media-consumption time is spent online, analysts say, yet only 7 percent of all advertising is online. The hope is that advertising will inevitably shift online and close this gap, whatever the economic outlook.

Art Meets Merchandising – McQueen Bones Exhibitor for Puma

(TrendHunter.com) Alexander McQueen has designed a suggestive and somehow astonishing sculpture within his collaboration with Puma.

The huge “Bones”, made of glass fiber and steel, has been inspired by the skeleton structure of both a puma and a man.

Is it a museum piece? No, it’s an amazing exhibitor structure re…

Deejay Watch – Flud TableTurns

(TrendHunter.com) Valentine’s Day is approaching, do you have no idea what to give your boyfriend as a present? Well, if he is a deejay (either actually or by aspiration) the new TableTurns watch may be right for him.

The watch reproduces in a very detailed way a tiny Technics 1200 turntable, and is available in two…

WWF Canada: The Good Life

WWF Canada: The Good Life

Check out the activation site: http://thegoodlife.wwf.ca

Advertising Agency: zig, Canada
Creative Director: Martin Beauvais
Art Director: Craig Ferguson
Copywriter: Steven Barr
Planners: Mike Sharma & Tania Gregory
Project Manager: Sheri Hachey
Designers: Michelle Donnelly & Genevieve Beharry
Developer: Navantis
Additional Web Design: End Communications
Launched: January 2008

Audi: Old Luxury (Superbowl teaser)

Audi: Old Luxury (Superbowl teaser)

Production Co: Venables Bell & Partners
Producer: Emily Goligoski

Beautiful Balloon Ballet Celebrates Coke Side of Life

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We have to tip our hat to Wieden + Kennedy for their Super Bowl efforts this year for Coke.

Wonderbra: Park

Wonderbra: Park

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Digital Imaging: Loupe London

Wonderbra: Supermarket

Wonderbra: Supermarket

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Digital Imaging: Loupe London

Wonderbra: Playground

Wonderbra: Playground

Advertising Agency: Publicis Conseil, Paris, France
Executive Creative Director: Olivier Altmann
Art Director: Damien Bellon
Copywriter: Thierry Albert
Photographer: David Harriman
Digital Imaging: Loupe London

Seat Ibiza: Rock & Roll, Square

Seat Ibiza: Rock & Roll, Square

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same… and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
Aired: January 2008

Seat Ibiza: Rock & Roll, Street

Seat Ibiza: Rock & Roll, Street

How would it look like if Travolta & Co. had to remake the Grease lightning scene today? The excitement for the first car would be the same… and not much else especially if you have your brand new car for a such a low price. Cheap young car (60 €/ month), cheap young ad. As simple as it gets.

Advertising Agency: Atletico International, Barcelona, Spain
Creative Director: Pepe Colomer & Josep M. Basora
Art Director: Paolo Furlan
Copywriter: Lydia Beltri
Account Director: Flocelo Puig
Account Supervisor: Silvia Roizner
Account Executive: Rafa Pesaque
Production Company: GotFilm
Film Director: Salmon
Studio Design: Xnographics
Postproduction house: Metropolitana
Sound design: BSO Barcelona
Aired: January 2008

Yawn…GoDaddy…Super Bowl…Beaver… Blah, Blah, Blah…

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By now you’ve heard the spot GoDaddy’s Bob Parsons wants you to see won’t air during the game.

The G-String of Bras – Spanx Bra-llelujah (GALLERY)

(TrendHunter.com) Just when men seem to have worked out all the bra-logistics out there needed for seamless romantic manoeuvres, in enters Spanx and creates an innovative and revolutionary hosiery bra that will leave men asking themselves, “Is she, or isn’t she wearing a bra?”

The patent-pending sensual design fits …

Classic Mosiac Design Revealed – Bebe Basket Weave Bag

(TrendHunter.com) Bebe introduces this charming basket weave bag. Jacquard, crocodile, and metallic cords make a mosiac design with a strong personality. Bebe hardware and circle logo pendant adds some bling to this gorgeous satchel. The woven detail is pretty on the chain link strap. For work or play this bag has pl…

Virginia Beach Police Crack Down On Abercrombie Ads

So is this photo obscene? Virginia Beach police think so.

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Police, saying they were responding to citizen complaints, carted away two large promotional photographs from the Abercrombie & Fitch store in Lynnhaven Mall on Saturday and cited the manager on obscenity charges.

Adam Bernstein, a police spokesman, said the seizure and the issuance of the summons came only after store management had not heeded warnings to remove the images.

The citation was issued under City Code Section 22.31, Bernstein said, which makes it a crime to display “obscene materials in a business that is open to juveniles.” He did not say what was being done with the pictures and when the manager, whose name was not released, is scheduled to appear in court.

I think that obscenity laws are different in every community. So does a national brand like Abercrombie have an obligation to conform to local standards?

Maybe the most relevant super ad we’ll see today.

Alkaseltzer

A click leads you here to play a surprisingly engaging and difficult advergame.

And yeah, I added Alka-Seltzer to today’s shopping list. Well played, Speedy. Well played.

At SuperAdFreak’s ad chat, Coke is it

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The Coca-Cola spot with the parade balloons got the biggest applause from the creative group during our live chat at SuperAdFreak on Sunday night. (The game itself did pretty well, too.) Head over to our sister blog for a full transcipt, as well as quarter-by-quarter analysis.

—Posted by Tim Nudd

Animal Prints Still Hot – Dolce & Gabbana Leopard Print Bag

(TrendHunter.com) Leopard prints are still strong. Witness this Dolce & Gabbana patent leather number. At $2195 you might bag your own leopard and do it yourself. The Miss Pocket satchel has a large zippered pouch flat side pocket. Silver polished chain AND leather straps add flair. There is some practicality to luxu…

Museo Aero Solar – Plastic Bages Form Flying Museum (VIDEO)

(TrendHunter.com) The Museo Aero Solar is a flying museum made with plastic bags that fly using solar energy. The bag will fly from town to town, country to country, even continent to continent. Each time the bag lands, more bags will be added and increase flight distance.

What a great idea to raise awareness of pla…