Hasta La Creative!

(TrendHunter.com) Italy has passed a law that says that men cannot touch their private parts in public. Yes dudes! When you travel to Italy remember to keep your hands from wandering into your genitalia or you’ll face criminal charges for excessive crotch grabbing.

The ban was extended to apply in cases the Eternal…

Child education society calling for support.
About 1 out of every 8 children in the world is trapped in the most abhorrent forms of child labour. Help us to give them a better life.

Advertising Agency: The Greenroom, Mumbai, India
Creative Director / Art Director: Maheindra Thakur
Copywriter: Rohit Mukherji
Published: January 2008

Advertising Agency: Dieste Harmel, San Francisco, USA
Chief Creative Officer: Aldo Quevedo
Executive Creative Director: Carlos Tourne
Senior Creative Director: Raymundo Valdez
Art Director: Eduardo Cintron
Senior Copywriter: Alex Toedtli
Photographer: Dorit Lombroso
Agency Print Producer: Tish Verdin
Published: January 2008

Proud sponsor of the 2008 Canada Winter Games.

Advertising Agency: Grey, Toronto, Canada
Art Director: Gerald Schoenhoff
Copywriter: Jonathan Careless
Photographer: Frank Hoedl

Published/Released (Month, Year): February, 2008

Advertising Agency: Grey, Toronto, Canada
Art Director: Gerald Schoenhoff
Copywriter: Jason Buback
Photographer: Stock
Published: December 2007

LONDON – Egmont UK has appointed the former publisher director of BBC Magazines’ Children and Families Group, Gillian Laskier, to the role of group sales director.

The most scary but harmless monsters for first-time mums: The nappy.
It looks wild, but in fact it’s very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

The most scary but harmless monsters for first-time mums: The navel cord clamp.
It looks wild, but in fact it’s very easy to handle. We can tell you by experience.

Advertising Agency: Unique Madrid, Spain
Creative Director: Luis López de Ochoa
Art Director / Illustrator: Antonio Castillo
Copywriter: Lolo Ortega
Photographer: Luis Hevia
Published: October 2007

France Cadet had showed us slides of the Hunting Trophies she was working on during the presentation she gave at De l’objet de laboratoire au sujet social (From Laboratory Object to Social Subject), a week of lectures, screenings and workshops she organized at the Ecole d’Art d’Aix en Provence (France.) That was last November and i’ve been looking forward to see the final result of the work ever since. That day has come, yeah!

Panthera Leo (Lion)

Hunting Trophies is a collection of 11 hunting trophies hung on the wall. They feature the most frequent species used in taxidermy for the realization of wall trophies, mainly deer and cat family. Instead of being real taxidermied animals they are chests of modified I-Cybie robots.

An infrared sensor allows the robots, each in its own way, to detect the presence but also the movements of visitors.

Wall of trophies

As you approach, the robots turn their heads in your direction, their eyes light up, come too close and the robot suddenly growls. The closer you get, the more aggressive its behaviour.

If you walk fast facing the wall of trophies, a chain reaction will emerge such as a wave of protestation following your walk and manifesting their anger at having been tracked, chased, killed, cut up and exhibited as decorative icons.

Phacochoerus Africanus (African Warthog)

After raising the side effects and dangers of cloning, eugenics, and other animal experiments in Dog[LAB]01 and Dog[LAB]02, France Cadet chose to focus on a problem which concerns each of us as, this time, we cannot pretend that scientists and directors of laboratories or factories are the sole responsible for it: the unequal consideration given to animals and humans and even between different animals species. Nobody would want to eat their pet, but most don’t really care about the fact that some animals are bred for the sole purpose of making food or clothes, that others are hunt for sport, or are the subject of experiments to create unnecessary, yet safe products.

Just how far can we justify human power of life and death over animals?

Rhinoceros Unicornis (Asian Rhinoceros)

The idea of the Animal-Machine has long been overtaken by the idea of a pain-feeling animal. Peter Singer argues that because animals have the ability to experience pain and suffering, they should be granted the same moral considerations as any other sentient being.

Besides, these trophies raise new issues about the robots’ quality, function and integration into society: Are they different robots species? Rare species facing extinction? Are they the testimony of a future world where androids would be facing extinction? Or where they would have supplanted real animals such as in Philip K.Dick’s vision? Will we need a Susan Calvin, the robopsychologist of Asimov’s novels?

After all, there are already an AIBO clinic and a AIBO hospital.

In his wonderful book, Les Machines apprivoisées (Tamed Machines), Frédéric Kaplan invites us to reflect upon the place that these creatures could have one day in our society. And beyond that, will we one day be able/allowed to kill robots? With more impunity than animals? Which ones have and will have more value? More respect? More rights?

All images courtesy of France Cadet.

Cervus Elaphus Barbarus (North Africa Deer)

All for music. Music for all.

Advertising Agency: Bates David Enterprise, Kolkata, India
Executive Creative Director: Anurag Hira
Creative Director / Copywriter: Arjun Mukherjee
Art Director: Diptanshu Roy
Post: Subrata Das
Published: February 2008