Skid marks aside, the way to tell if a movie will be a trend setter is to watch the merchandising. Bob Iger, Disney CEO, says Cars is selling more merchandise now than five years ago when it was released. Because of that fact, Disney will spend more time and money to keep the profitable franchise mo…
Invented 1986. Because..well..you know…
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008
Invented 1959. Because one size will never fit all.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008
Invented 1977. Because the girls should always run in the same direction as you.
Cadbury Thins. Invented 2005. Because every woman deserves 100% Cadbury chocolate with only 100 calories.
Now that’s clever.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Director: Andy Manson
Art Director: Erin Wendel
Copywriter: Lauren McCrindle
Illustrator: Ray Fenwick
Published: January 2008
Hair stylists in Milan.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008
Hair stylists in Milan.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008
Hair stylists in Milan.
Advertising Agency: Leo Burnett, Milan, Italy
Creative Directors: Enrico Dorizza, Sergio Rodriguez
Art Director: Alessandro Padalino
Photographer: Davide Bodini
Published: February 2008
Wherever there is sport.
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Wilfrid Morin
Art Director / Photographer: Fred Van Hoof
Media planner: Davy Caluwaerts
Typographer: Cécile Van Caillie
Art Buyer / Print Producer: Elly Laureys
Account Team: Johan Parmentier, Filip Van der Haegen
Retouching: Fred Dupont
Wherever there is sport.
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Katrien Bottez, Peter Ampe
Copywriter: Wilfrid Morin
Art Director / Photographer: Fred Van Hoof
Media planner: Davy Caluwaerts
Typographer: Cécile Van Caillie
Art Buyer / Print Producer: Elly Laureys
Account Team: Johan Parmentier, Filip Van der Haegen
Retouching: Fred Dupont
Advertising Agency: Duval Guillaume, Brussels, Belgium
Copywriter: Tom Berth
Art Director: Geert De Rocker
Typographer: Cécile Van Caillie
Art Buyer: Elly Laureys
Print Producer: Elly Laureys
Account Team: Saartje Goris, Johan Parmentier
Photographer: Kris Van Beek
Retouching: Fred Dupont
Published: December 2007
Advertising Agency: Duval Guillaume, Brussels, Belgium
Copywriter: Tom Berth
Art Director: Geert De Rocker
Typographer: Cécile Van Caillie
Art Buyer: Elly Laureys
Print Producer: Elly Laureys
Account Team: Saartje Goris, Johan Parmentier
Photographer: Kris Van Beek
Retouching: Fred Dupont
Published: December 2007
ASCII art in Google AdWords for a car rental company Sixt.de in Europe (via coolz0r). Most likely a mock-up since Google will filter out the excessive punctuation and would not show three ads from the same account on one page, but maybe it might work with other text ad companies. There’s a video on Banner Blog.
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Eva De Jonckheere, Seb De Roover
Copywriter: Catheline Leroys
Retouching: Fred Dupont
3D: Creacon
Media Planner: Davy Caluwaerts
Account Manager: Filip Van der Haegen
Account Director: Johan Parmentier
Published: January 2008
(TrendHunter.com) It doesn’t get any greener than this. A mobile phone made entirely from recycled material. Nokia unveiled ‘remade’, an environment friendly phone concept at the Mobile World Congress. The silver-coloured handset’s chasis is made with plastic from drink bottles while its rubber keypad is made from o…
BBH London’s created this ad of Hillary Clinton endorsing Barack Obama. The print ad asks you to “Imagine the power of AXE.” A little controversy can go a long way. This could not have come at a more pivotal time in the American Primaries. Now I have to ask a few questions to you folks out there? Do you think that non-political advertisements can have an effect on an election? Is this a political ad and therefor subject to the same rules that govern political advertisements?
Agency Spy points to the “fascist regime” north of the border that would dare to limit Crackberry addictions among its workforce.
According to Newswire.ca, Frank Palmer, chairman and CEO of DDB Canada, has issued a new company-wide policy that discourages staff from using their PDAs and other mobile devices, like BlackBerries and cellular phones, during both client and internal meetings.
Inspired by the penalty system used in soccer games, DDB Canada staff will be issued yellow or red cards for PDA misconduct that ultimately may lighten their pocketbooks via a system of fines.
“Over the past year, I’ve become increasingly aware of and annoyed by staff who use their BlackBerries during meetings,” says Palmer. “Whether it’s done openly or covertly under the table, using a PDA during a meeting is completely unacceptable, disrespectful and hinders the progress of the meeting. While these devices are considered time-savers, they’re also extremely intrusive.”
DDB isn’t acting alone. Recently, Canada’s Department of Citizenship and Immigration banned employees from using their BlackBerries between 7 p.m. and 7 a.m. in an attempt to reduce work stress.
Remember that suicidal GM robot? Imagine it’s refreshed, rehabilitated and ready to contribute to society again.
Word has it that broadband content is now eligible for Primetime Emmy Awards. Whether that flatters broadband shows or the sleepy Emmys is anybody’s guess; it’s all the same in the media melting pot.
I was back in Atlanta on the eve of the Radio Advertising Bureau "Bold Signals" Conference. I was out for a run, thinking about the week ahead, and I noticed that my pace was a little faster than usual. Now that I'm a little older, I thought it would be best to slow down, lest I end up with a bad hammy. Running is still a little new to me and it seemed an appropriate metaphor for year two of our "official" existence: still very new in the larger scheme and not exactly sure what our pace should actually be.
Red Tettemer is intent on providing its staff with intangibles like quality of life.
Given that it’s Valentine’s Day tomorrow, the shop is hoping to hook some of its singles up via their “automatic romance configurator.”
Jen can be reached at shegotdaappleson@redtettemer.com
The idea is you glance through the agency’s hotties and send your love note via email, which may or may not be returned.
Some of the other emails you might try:
imalreadyboredwithyou@redtettemer.com
TurkishTower@redtettemer.com
stdfree@redtettemer.com
pillowtalk@redtettemer.com
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
