Khadims: Red

Khadims: Red

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
Published: December 2007

Julian Day School: Talpatar Sepoy

Julian Day School: Talpatar Sepoy

Get flexible – Children’s aerobic classes at school.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra,
Soham Chakrabarti, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Released: September 2007

Blondes Salon: Fresh Hairstyles

Blondes Salon: Fresh Hairstyles

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Released: September 2007

Calcutta School of Music: Learn to appreciate

Calcutta School of Music: Learn to appreciate

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Soubhik Payra, Soham Chakrabarti
Copywriters: Jayatsen Bhattacharya, Sujoy Roy, Uttaran Chaudhuri
Released: September 2007

Caritas: Homeless robot

Caritas: Homeless robot

Curiosity doesn’t feed anyone. Donations do.

Advertising Agency: BBDO, Germany
Executive Creative Director: Sebastian Hardieck
Creative Director: Veikko Hille
Art Director: Patrick Hahne
Copywriter: Elias Kouloures
Mechanics & Design: www.fabels.org
Published: Summer 2007

New Balance: Horse

New Balance: Horse

Made to fit.

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad

New Balance: Elephant

New Balance: Elephant

Made to fit.

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad

New Balance: Duck

New Balance: Duck

Made to fit.

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad

Starbucks Double Shot Expresso: Word search

Starbucks Double Shot Expresso: Word search

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad

Starbucks Double Shot Expresso: Maze

Starbucks Double Shot Expresso: Maze

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad

Shout wipes: White

Shout wipes: White

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad
Photographer: Bart Cook

Shout wipes: Brown

Shout wipes: Brown

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad
Photographer: Bart Cook

Shout wipes: Blue

Shout wipes: Blue

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad
Photographer: Bart Cook

Shout wipes: Red

Shout wipes: Red

Advertising School: Art Center College of Design, Pasadena, USA
Art Director: Dalit Saad
Photographer: Bart Cook

Walhi: Branch

Walhi: Branch

Only breaking a branch yet breaks a life cycle.

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Creative Director: Didit Indra
Art Director: Anvin Kurniawan
Copywriter: Indiana
Digital Imaging: Adrianka
Published: September 2007

Rupe In Switzerland, Now Wants To Keep Paid Subscribers

A couple weeks ago my subscription to the online version of The Wall Street Journal expired, then seamlessly auto-renewed. I don’t like auto-renew and didn’t know it was on. Add to this, the Journal’s move to a free content model supported by ads, per Rupe, and I said to myself, I hope they give me a refund when they do go free.

But, today The New York Times reports that Rupe said not so fast on the free thing. When you think about it, why be free when you have people like me on auto-renew? It makes sense to keep paid subscribers.

Here’s a more twisted reason to keep things the way they are:

Dow Jones executives argue that the firewall not only generates revenue, it also creates an elite audience of high-income business-oriented readers whom advertisers pay a premium to reach. The Journal has a million paying online subscribers, some of whom also subscribe to the paper in print.

Cathay Pacific Hong Kong International Race: Basketball

Cathay Pacific Hong Kong International Race: Basketball

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

Cathay Pacific Hong Kong International Race: Dog

Cathay Pacific Hong Kong International Race: Dog

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

Cathay Pacific Hong Kong International Race: Taxi

Cathay Pacific Hong Kong International Race: Taxi

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

Mother City Queer Projects 2007 Event: Ben

Mother City Queer Projects 2007 Event: Ben

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Amicollective
Published: December 2007