Hasta La Creative!

Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Studio Wolowski & Partners
Published: August 2007

48 years experience in handmade lingerie

Advertising Agency: EURO RSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Sylwia Rekawek
Copywriter: Justyna Nakielska
Photographer: Andrzej Dragan
Designer: Marcin Kruk
Production Company: Photoby, Yellow Studio
Published: September 2007

Advertising Agency: Triton Communications, Bangalore, India
Creative Director / Copywriter: Sanjoy Datta
Art Director: Deepak Pattar
Published: January 2008

Brand Experience Lab shares some results from the in-theater games they did for MSNBC (The Newsbreaker) in the US and for Volvo in the UK (video below).

For the Newsbreaker:

78% played the game
93% want more games in cinemas
86% prefer a game to an ad
71% unaided MSNBC brand recall
75% more likely to use MSNBC

Definitely one of the coolest ad things from 2007.

Toy robots at The Toy Museum in Prague, Summer 2007

Chatbots.org — an entire blog dedicated to various chatbots. Also see Chatbothub.com, a chatbot developer community.

The film “The Water Horse: Legend of the Deep” has been causing quite the ruckus in Tokyo Bay. Using a large water screen and some very well timed water fountain effects, the marketing team behind this installation have been doing a very effective job in getting peoples’ attention.

This unique…

Human-computer interaction researcher Johnny Chung Lee at Carnegie Mellon demonstrates how with a Wii remote and a custom code you can turn your TV into a 3D display.

– Thank you, Erwin.

(TrendHunter.com) Disney has teamed with celebrities before to produce a series of photo shoots in which the famous faces dress as fabled Disney characters from classic stories. The campaign was shot by renowned fashion photographer Annie Leibovitz.

This time around, the Walt Disney Company has added celebrities li…

Not too many of those. Actually, just one.

DrPepper’s Matchcaps is simple re-skin of Bejeweled. Not horribly imaginative, but this press release says it’s the first advergame for iPhone (it came out in November 2007). So far, it seems to be the only one.

Fingerfracture is a concept for Vans from Miami Ad School that surfaced a few weeks ago. Just mock-ups for now, but way cooler than a simple re-skin.

Another mock-up: iPhone game controller. Clever and obvious.

Around this time of year, practically everyone puts out a list of the "best" superbowl commercials. Or the worst. Two things these lists have in common include getting the year the ad aired wrong (no, really it happens a lot) and then 85% of the ads on their carefully chosen lists are identical to the ads on everyone elses list. 😉
So here’s our twist on the lists, possibly most forgotten superbowl ads. It doesn’t mean that they’re bad, in fact some show up on other fun lists of good ads – people just don’t seem to recall that they too were once superbowl ads.
Lets start at the beginning shall we? Way back in 1969 super bowl III commercials this Gillette – Techmatic adjustable ad could make me forgive all the other terrible Gillette ads if they just put this one back on the air. Please, pretty please Gillette, do it just once!

In the 1973 super bowl VII commercials, Joe Namath is so exited becaause "he’s gonna get creamed" by none other than Farah Fawcett. I don’t know what Joe thinks "creamed" means, but I’m sure it’s naughty. This is hilariously cheesy.
Noxzema Joe Namath / Farah Fawcett

In the 1975 super bowl IX commercials McDonald’s test people on their jingle for the Big Mac, and they all fail. Sing it with me! Two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun. Now down a vodka and do it again faster! This should be a drinking game.
McDonalds – Big Mac

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