Jan
27
Stats from Live In-Theater Games
Posted in: UncategorizedBrand Experience Lab shares some results from the in-theater games they did for MSNBC (The Newsbreaker) in the US and for Volvo in the UK (video below).
For the Newsbreaker:
78% played the game
93% want more games in cinemas
86% prefer a game to an ad
71% unaided MSNBC brand recall
75% more likely to use MSNBC
Definitely one of the coolest ad things from 2007.
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