Organic pancakes in an instant.
Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: John Boone, David Oakley
Art Director: Matt Klug
Copywriter: Keith Greenstein
Photographers: Mark Holthusen, Eric Roch von Rochsburg
Published: January 2008
BANGKOK – MC2, MEC’s second agency, has won the US$6.7 million Samart Group account after a two-way pitch against Universal McCann and PHD.
If there’s two things I love, it’s sweet n’ salty kettle corn and challenger upstart brands with great stories. Combine those and you get LesserEvil Snacks.
The packaging caught my eye at Fresh Market so I picked it up, and the writing on the box was great. As is the fun brand story on their website:
Here at LesserEvil, we are all about the snacks. We love to eat them. Love to share them. Love to think up wild new snacks. Simply put, we just love snacks.
When we started this company three years ago, we were all about the snacks then too. Unfortunately, we’d head to the store to pick up some snacks and have a huge predicament: pick up some healthy, yet bland snacks – or – delicious, mouth-watering but REALLY unhealthy snacks. Where was the great taste and better nutritionals? Where was the “LesserEvil?â€
And the FAQs page is great.
So I wrote to them and got a response from Kyser Thompson, their “Chief StoryTeller.”
LesserEvil is the kind of brand I root for. They have all sorts of popcorn and potato snacks, without trans-fat and corn syrup. You can find it at places like Whole Foods, Fresh Market, and on their website. It’s great stuff, and I’m happy to spread the word. There are a lot brands that could learn from these guys.
Digital capabilities are galvanising out-of-home.
TAIPEI – K-Concepts Communications Consultants has spun off a new 18-person agency, Kinetics Communications Consultants to handle technology clients such as Chunghwa Telecom, Ericsson, HTC, NXP, Verizon and more.
More than 90% of Guantanamo detainees are held without charge and in extreme isolation. Help stop the abuse.
Advertising Agency: TBWA\RAAD, Dubai, UAE
Creative Director: Nirmal Diwadkar
Art Directors: Nandu Oturkar, Rabih Najjar, Abraham Varughese
Copywriter: Abraham Varughese
Photographer: Kundan Raut
Illustrator: Nitin Madhulkar
Other additional credits: Jeremy Varon, Patricia Balan
Released: December 2007
Advertising Agency: Callegari Berville Grey, France
Creative Director: Andrea Stillacci
Art Director: Jérôme Gonfond
Copywriter: Yannick Savioz
Photographer: François Ayme
This month, NDTV Imagine, a Hindi-language general entertainment channel (GEC) from the NDTV stable, launched, making it just one of the 50 channels expected to make a foray into the Rs 190 billion (US$4.9 billion) Indian TV space in the next six months.
A new BMW Motorrad dealer is born.
Advertising Agency: Proximity Italia, Milan, Italy
Creative Directors: Nina Almonte, Enzo Sterpi
Art Director: Maria Piccinini
Copywriter: Martino Lapini
Photographer: Piero Perfetto
Published: December 2007
The Economist’s Helen Alexander is putting nearly 30 years of experience to good use for growth.
Where would the world be without Scouts?
Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts.
Advertising Agency: FLY Agency/RBW Group, Toronto, Canada
Creative Directors: Mike Welsh, Gavin Barrett
Art Director: Marco Marino
Copywriter: Ted Byun
Photographer: Chris Gordaneer
Production: Ravi Chandran
Published: October 2007
Where would the world be without Scouts?
Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts.
Advertising Agency: FLY Agency/RBW Group, Toronto, Canada
Creative Directors: Mike Welsh, Gavin Barrett
Art Director: Marco Marino
Copywriter: Ted Byun
Photographer: Chris Gordaneer
Production: Ravi Chandran
Published: October 2007
Where would the world be without Scouts?
Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts.
Advertising Agency: FLY Agency/RBW Group, Toronto, Canada
Creative Directors: Mike Welsh, Gavin Barrett
Art Director: Marco Marino
Copywriter: Ted Byun
Photographer: Chris Gordaneer
Production: Ravi Chandran
Published: October 2007
Where would the world be without Scouts?
Kids learn life lessons when kids are Scouts. Kids are active when kids are Scouts.
Advertising Agency: FLY Agency/RBW Group, Toronto, Canada
Creative Directors: Mike Welsh, Gavin Barrett
Art Director: Marco Marino
Copywriter: Ted Byun
Photographer: Chris Gordaneer
Production: Ravi Chandran
Published: October 2007
From Singapore suit to global head of marketing services for Nokia, Chris Leong has come a long way.
The Starbucks brand has enjoyed a charmed life since its inception.
Advertising Agency: Cohn&Jansen / Ashley&Holmes, Bucharest Romania
Creative Director: Andrei Cohn
Art Director: Alex Stanciu
Group Creative Director / Copywriter: Catalin Rusu
Ilustrator: Mircea Ciobanu
Published: January 2008
Advertising Agency: Cohn&Jansen / Ashley&Holmes, Bucharest Romania
Creative Director: Andrei Cohn
Art Director: Alex Stanciu
Group Creative Director / Copywriter: Catalin Rusu
Ilustrator: Mircea Ciobanu
Published: January 2008
Should agencies pitch for everything in sight, or should they bide their time to catch the bigger fish?
Lightweight like no other.
Advertising Agency: Ignited, Los Angeles, USA
Executive Creative Director: Mike Wolfsohn
Group Creative Director: Tom Gilmartin
Art Director: Garrett Jones
Copywriters: Jason Carter, Lori Ellison
Photographer: Pier Nicola D’amico
Producer: KK Davis
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