Hasta La Creative!

Advertising School: School of Visual Arts, New York, USA
Creative Director / Professor: Jeffrey Metzner
Art Director / Copywriter: Raisa Ivannikova
Illustrator: 3D Graphics: Christopher Toon
Published: Spring 2007

Advertising School: School of Visual Arts, New York, USA
Creative Director / Professor: Jeffrey Metzner
Art Director / Copywriter: Raisa Ivannikova
Illustrator: 3D Graphics: Christopher Toon
Published: Spring 2007

Advertising Agency: Rethink, Vancouver, Canada
Photographers: Stock, Raeff Miles
Creative Director: Chris Staples, Ian Grais
Associate CD / Art Director: Rob Sweetman
Copywriter: Jono Holmes
Producers: Rhonda Waterfall, Chris Raedcher

New Mercedes S-Class. Start driving again.

Advertising Agency: El Laboratorio, Madrid, Spain
Copywriter: Manuel Montes
Art Directors: Mar Frutos, Chiqui Castano
Photographer: Fernando Maselli

Hundreds of giant map pieces were placed strategically throughout target cities. At bus benches, on the beach, in parking garages, even in trees, everywhere you look you’d see the parts of the world that your current news isn’t covering.

Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Eric Silver
Creative Directors: Jerome Marucci, Steve McElligott
Art Director: Chuck Tso
Copywriter: Scott M. Kaplan

Advertising School: School of Visual Arts, New York, USA
Creative Director: Jeffrey Metzner
Art Director / Copywriter: Raisa Ivannikova
Photographer: Kevin Honegger, Raisa Ivannikova
Published: Spring 2007

The New York Times has an interesting look at the use of text messaging in the college athletics recruiting environment.

Desperate to connect with the best players, college coaches have adopted text messaging with zeal, and some athletes have had enough. Beginning in August 2007, the N.C.A.A. banned Division I colleges from using text messaging to recruit athletes, citing complaints from students that the practice was driving up cellphone bills and intruding on personal time.

Now, in an unusual move, representatives from the N.C.A.A.’s Division I members are expected to revisit the issue Saturday at their annual convention after 34 of the 329 colleges asked for an override vote. To reverse the ban, at least five-eighths of the delegates in attendance would have to approve it.

The issue has turned into an unlikely battle of the generations. In one corner are college coaches and athletic directors making a passionate pitch for the right to use a 21st-century technology. “I’m sorry, it’s 2008,” said Christine Plonsky, the women’s athletic director at Texas. “Face up.”

In the other corner are college and high school students asking for a little more respect.

Advertising Agency: Grey Stockholm, Sweden
Art director: Sten Ã…kerblom
Copywriter: Martin Stadhammar
Design: Sara Bellafesta, Richard Landerus
Account director: Annelie Eklund
Account manager: Johanna Jöhncke
Photo: Erik Hagman

[via Cube Mate]

The best recipes from the best sources. Mucho Gusto, December Edition

Advertising Agency: Ogilvy & Mather, San José, Costa Rica
Creative Directors: Carla Pravisani, Giovanni Bulgarelli
Art Directors: Daniel Montiel, Santiago García
Copywriters: Brian Maynard, David Escalante
Photographer: Tadeus Jalocha
Translation of headline to English: Brian Maynard
Published: December 2007