Blood Donation: Reward Points

Blood Donation: Reward Points

Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Copywriters: Mike Holicek, Mike Scalise
Photographer: Glen Gyssler
Published: December 2007

Samsung Mobile Phone D900i: Oops….I did it again

Samsung Mobile Phone D900i: Oops....I did it again

Listen to your music well on the Samsung D900i.

Advertising Agency: Cheil Communications, New Delhi, India
Executive Creative Director / Art Director: Viral Pandya
Creative Director / Copywriter: Vedobroto Roy
Published: December 2007

“Charticles” Are Out Of Bounds

Choire Sicha and two other Gawker editors walked out on Nick Denton late last year. They’d had enough, but enough of what? The New York Times had to find out.

…During a vacation at a house on Fire Island in November, Mr. Sicha decided he’d had enough. He said he resented Mr. Denton’s pressure to produce more mass-appeal content.

“I don’t care that top 10 lists perform well on the Internet,” Mr. Sicha said by phone last week from New Hampshire, where he was covering the primaries for The New York Observer. “I don’t want to write a top 10 list in my life, ever. I don’t want to construct a charticle.”

He said he had long understood from Mr. Denton that Gawker’s sought-after audience was supposed to be prominent members of the Manhattan news media like Tina Brown and Kurt Andersen.

Ms. Brown, speaking by telephone from her apartment before leaving for a cocktail party last week, said she had never been a regular reader.

Samsung Mobile Phone D900i: Hotel California

Samsung Mobile Phone D900i: Hotel California

Listen to your music well on the Samsung D900i.

Advertising Agency: Cheil Communications, New Delhi, India
Executive Creative Director / Art Director: Viral Pandya
Creative Director / Copywriter: Vedobroto Roy
Published: December 2007

Yes Dishwasher Tablets – Super shine! – (2008) print (Sweden)

Q: How do you tell people that own dishwashing-machines that Yes delivers outstanding dish results with amazingly shining dishes? A:

make it really shiny…

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Strepsils: Terrorist

Strepsils: Terrorist

Advertising Agency: Euro RSCG India
Creative Director: Satbir Singh
Art Director: Gurdev Sidhu
Photographer: Pankaj Arora

Strepsils: Burglar

Strepsils: Burglar

Advertising Agency: Euro RSCG India
Creative Director: Satbir Singh
Art Director: Gurdev Sidhu
Photographer: Pankaj Arora

Kiwi Foot Deodorant – Boots – (2008) print (Thailand)

Talk about discreet – It took me a second to get it. Prepare to be slightly puzzled and then exclaim “duh!” at this Kiwi ad from Grey Bangkok.

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Tide – Surprisngly White – (2008) print (Australia)


From Leo Burnett, Sydney comes this ad campaign that reminds me of telling ghost stories with the help of flashlights. Except, there are no flashlights involved…….

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McDonald’s: Beard

McDonald's: Beard

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Bill Durnan
Group Creative Directors: Dave Douglass, Pete Breton
Agency Producer: Leanne McLellan
Copywriter: Sean Atkinson
Art Director: Shawn James
Director: Brian Lee Hughes
Production Company OPC, Toronto
Executive Producers: Harland Weisz, Jeff Low
Producer: Susan Monic
Director of Photography: Andre Pienaar
Editor: Jason Stinson, Soda Post

Mix Fm: The Best Mix of Rio, 3

Mix Fm: The Best Mix of Rio, 3

Mix FM. The Best Mix of Rio

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director / Illustrator: Fernando Freitas
Copywriter: Chiquinho Lucchini

Mix Fm: The Best Mix of Rio, 2

Mix Fm: The Best Mix of Rio, 2

Mix FM. The Best Mix of Rio

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director / Illustrator: Fernando Freitas
Copywriter: Chiquinho Lucchini

Mix Fm: The Best Mix of Rio, 1

Mix Fm: The Best Mix of Rio, 1

Mix FM. The Best Mix of Rio

Advertising Agency: Quê, Rio de Janeiro, Brazil
Art Director / Illustrator: Fernando Freitas
Copywriter: Chiquinho Lucchini

Gold’s Gym: New shirt

Gold's Gym: New shirt

Advertising Agency: JWT, Cairo, Egypt
Executive Creative Director: Fady Shamaa
Creative Director: Hesham Ellabban
Art Director / Copywriter: Bassem Sabry, Hesham Ellabban
Published: July 2007

Victoria Tourism: Melbourne, Uncover a different side, 4

Victoria Tourism: Melbourne, Uncover a different side, 4

Advertising Agency: Publicis Mojo Melbourne, Australia
Creative Director: Darren Spiller
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Mac operator: Niels Nolta
Published: December 2006

Victoria Tourism: Melbourne, Uncover a different side, 3

Victoria Tourism: Melbourne, Uncover a different side, 3

Advertising Agency: Publicis Mojo Melbourne, Australia
Creative Director: Darren Spiller
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Mac operator: Niels Nolta
Published: December 2006

Victoria Tourism: Melbourne, Uncover a different side, 2

Victoria Tourism: Melbourne, Uncover a different side, 2

Advertising Agency: Publicis Mojo Melbourne, Australia
Creative Director: Darren Spiller
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Mac operator: Niels Nolta
Published: December 2006

Victoria Tourism: Melbourne, Uncover a different side, 1

Victoria Tourism: Melbourne, Uncover a different side, 1

Advertising Agency: Publicis Mojo Melbourne, Australia
Creative Director: Darren Spiller
Art Director: Tim Forte
Copywriter: Jo Dabrowski
Mac operator: Niels Nolta
Published: December 2006

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Eye Bank Association of India: Truck

Eye Bank Association of India: Truck

Blindness doesn’t just affect the blind.

Advertising Agency: Euro RSCG, Mumbai, India
Creative Director / Copywriter: Nilesh Vaidya
Art Director: Prasanna Jagtap
Photographer: Avdhut Hembade
Published: December 2007