Music goes on and on.
Advertising Agency: TBWA\Mumbai, India
Creative Director: Sean Colaco
Art Director: Purshottam Lala
Copywriter: Neville Shah
Other additional credits: Rahul Ghosh, Siddharth Deo
Published: December 2007
Family memories last longer.
Advertising Agency: TBWA\Mumbai, India
Creative Director: Sean Colaco
Art Director: Purshottam Lala
Copywriter: Neville Shah
Other additional credits: Rahul Ghosh, Siddharth Deo
Published: December 2007
Childhood memories never grow old.
Advertising Agency: TBWA\Mumbai, India
Creative Director: Sean Colaco
Art Director: Purshottam Lala
Copywriter: Neville Shah
Other additional credits: Rahul Ghosh, Siddharth Deo
Published: December 2007
SHANGHAI – Focus Media has made an US$ 5 million strategic investment in Yanhuang Health Media Limited resulting in 20 per cent ownership in the company.
HONG KONG – Southeast Asian business weekly The Edge is set to launch a Chinese publication, in a move to capitalise on what it sees as a gap in the Chinese market.
The International Consumer Electronics Show in Las Vegas was this past week and being the tech geek I am, I was catching up on all of the event coverage, but nothing stood out quite as much in my eye as the Taser personal mp3 player, which apparently offers us “Fashion with a Bite.”
Is there really that high of a demand for a taser/music player combo? Maybe on the heels of “Don’t tase me, bro!” there’s a new market that has opened up I wasn’t aware of. I do applaud Taser International for executing such an unexpected combination, but my question remains: How does one effectively market such a device outside of a show like CES? Is it an ipod competitor or a personal protection device with the added feature of an mp3 player? The possibilities of music and tasering pairings do intrigue me. Maybe Taser could give us a Pandora station? In a world where products are constantly evolving to accomplish more, it’s always interesting to see what will come next. I can’t wait for next year [another interesting article (and video) on the mp3taser at The Guardian]
Technorati Tags: marketing, taser, leopard print, mp3 player, beyond madison avenue
This new Facebook App for Topshop at first glance seems pretty good. It pushes out the latest fashions available at Topshop and gives users a chance to rate them. I realise I may not be the target audience but I was hoping for more information and interaction with this app. Still it competently does its […]
Chevy bought a full page in today’s New York Times and created a microsite at nytimes.com/chevy, in an effort to “educate” the car buying public about GM’s commitment to green practices.
The ad and microsite both feature a letter from Beth Lowery, GM’s VP for Environment, Energy and Safety Policy. She says the right things, like:
Because GM’s environmental footprint is indeed large, so is our obligation to change.
So, are you buying? Are you ready to run out and buy a 2008 Chevy Tahoe? It’s a Hybrid dude, so it’s cool. I mean think about it, do you want a Prius or a truck? You can pull a boat with a truck.
Prices for the 4×4 model start at $53,295.
Evelyn Rodriguez is on her way to New Orleans. She’s using Twitter to keep her friends and followers informed about her journey across the American southwest.
This seems like a particularly good use of Twitter to me. Even in its condensed form, it’s a travel journal. Not Kerouac–he could never have been bothered with such short form–but it’s evocative text in real time, or mobile time to be exact.
Personally, I think this is where the best content is. I know many compose tweets from their desktop environment. I do it. But, for this micro-blogging medium, I like composing on the fly, and I like reading text composed on the fly.
Ever heard of non-buyers remorse?
Advertising Agency: Tom, Dick & Harry, Chicago, USA
Art Director: Candy Freund
Copywriter: Amy Markley
Creative Directors: Tom, Dick, Harry
Photographer: Matt Ferguson
Illustrator: Candy Freund
The wrist bone is connected to the ohmygodwheredidyoufindthat bone.
Advertising Agency: Tom, Dick & Harry, Chicago, USA
Art Director: Candy Freund
Copywriter: Amy Markley
Creative Directors: Tom, Dick, Harry
Photographer: Matt Ferguson
Illustrator: Candy Freund
One for every day of the week. Sunday. Monday. Noonday.
Advertising Agency: Tom, Dick & Harry, Chicago, USA
Art Director: Candy Freund
Copywriter: Amy Markley
Creative Directors: Tom, Dick, Harry
Photographer: Matt Ferguson
Illustrator: Candy Freund
Plenty of stuff that still fits on your fat days.
Advertising Agency: Tom, Dick & Harry, Chicago, USA
Art Director: Candy Freund
Copywriter: Amy Markley
Creative Directors: Tom, Dick, Harry
Photographer: Matt Ferguson
Illustrator: Candy Freund
Get one before your friends do. Or your frenemies.
Advertising Agency: Tom, Dick & Harry, Chicago, USA
Art Director: Candy Freund
Copywriter: Amy Markley
Creative Directors: Tom, Dick, Harry
Photographer: Matt Ferguson
Illustrator: Candy Freund
Today in Sunday Styles, readers encounter one Charlotte Voisey, a “brand ambassador†at William Grant & Sons, Glenfiddich’s parent company. Turns out, she is responsible for creating a Scotch-laden libation known as “Sweet Solera.”
A mixture of Glenfiddich 15-Year-Old Solera Reserve, Lillet Rouge, and a winsome dash of caramel syrup, and bespangled with a maraschino cherry, the Sweet Solera is a cousin to a Rob Roy, meaning it’s kin to a Manhattan. That is to say, it comes from a good family.
This new cocktail, born from whims of a creative mixologist, is also pure marketing strategy. It’s about cracking the perception that single-malt Scotches are designed for rich old men to sip, neat or on the rocks, after a round of golf or a corporate merger or both, a stereotype Ms. Voisey is eager to dispel. “Cocktails are supposed to be fun,†she said.
Some notes from an exhibition i saw a month ago in Paris:
B??tes et Hommes is a 3500m2 exhibition which explores the relationships between humans and animals.
“Frog and a Praying Mantis,” from the Food Chain series. Photo ?? Catherine Chambers, 1994-96
The exhibition takes place at the Grande Halle of La Villette which used to “welcome” animals in the past: the space had been initially built in 1867 as a slaughterhouse for the cows which would then feed the Paris markets.
The exhibition takes individual situations involving a human being and an animal as its starting point and suggests an alternative way to think about living creatures, questioning their place in our society and proffering ideas about cohabitation that might inspire the world of the future.
B??tes et hommes, photo ?? Christophe Raynaud de Lage
Patrick Bouchain based the design of this exhibition on structures that brings man and animal together: the shelter, the refuge, and the den. Visitors navigate from one tent to the next one, the way to move from the beginning to the end of the exhibition is not always clear which makes the experience all the more interesting, it felt sometimes like being lost in a cozy jungle.
Map of the exhibition parcours
Once again congratulations to the press office people for their poor job: i was not allowed to take pictures and could only use the few images they provided us with. Their photos show the exhibition without visitors (which makes it hard to judge the scale of the tents designed by Bouchain) and most of my favourite works were not featured in the image press kit.
B??tes et hommes, photo ?? Christophe Raynaud de Lage
Still, B??tes et Hommes is a very good exhibition. La Villette is an exhibition centre dedicated to science and technology and it was exciting to see how well this exhibition makes use of artistic works to highlights some key concepts (full list of art works).
Grizzly little fucker, by David Mach, 2003. Photo ?? David Mach – Courtesy Galerie J??r??me de Noirmont, Paris
The exhibition proposes new ways to think about animals, challenging preconceived ideas you might have, giving different points of views, asking questions but never coming with answers for you to swallow passively.
Fuck’d Tony Matelli, 2004. Photo ?? www.frigesh.at – Coutesy : Fondation culturelle Ekaterina, Moscou, Galerie Gary Tatintsian, Moscou et Studio Tony Matelli
Four themes are presented:
Animals affect humankind
Human beings have tried to learn from animals and to acquire some of their characteristics. Example: Inspired by the way bats are able to navigate in darkness, the Batcane uses ultrasonic echoes, signals which bounce off objects present in the environment, and feedback information to the cane.
Animals are strangers to men
Animals live in a world apart from our own. For us to gain access to it, we have to understand what interests them, what affects them, what motivates them. An attempt at this understanding has led to some of the most astonishing discoveries about them.
Ethologists’ recent discoveries reveal that animals have abilities which have traditionally been attributed to men only (for example Wattana, an orangutan living in a Paris Zoo is able to make true knots using her hands, feet and mouth) while the experience of people who actually live with animals (breeders, shephers, care givers or pet owners) show further unexpected skills.
Orang-Outang, Carsten H??ller, 2000-2001. Photo ?? Carsten Eisfeld – Courtesy Esther Schipper, Berlin
When devoid of his or her hair, isn’t H??ller’s Orang-Outang more human-like?
Animals have a job to do
One of the best-known forms of connection between man and beast involves working together, forming a team with an animal – the blind and their guide dogs or circus trainers and their animals are just some examples. But what function do today’s pets and livestock have? Why do we feel sad and angry to see images of a baby seal killed for its fur but have next to no qualms at the idea that thousands of pigs are slaughtered every day to feed us.
Zoopsie, Philippe Loparelli, 2003
Animals force us to choose
Some people want bears to keep on living in the forest, others would rather see them safely locked in a zoo. Crows are ok, but not in your own backyard. In the Pyrennes, vultures used to be allies but when there are too many of them, they are not welcome anymore.
Who do we want to live with? That’s the question at hand. The current debate is unique in that it concerns so many different characters: ecologists, scientists, breeders, animal lovers, tourists, inhabitants, and animals.
S??rie Lucky Family Yang Zhenzhong, 1995. Photo ?? Yang Zhenzhong – Courtesy Shanghart Gallery, Shangha??
The exhibition space is also hosting living animals in residency (a bit as if they were artists) such as Mynah birds, iguanas, buzzards, crows, vultures, and otters. Each of them is a witness of the conflict and cooperation relationship with humans. These animals were either hurt or healed by humans, seized at customs or at private homes, etc.
Evolution, 1971 – S??rie Jours de cirque. Photo ?? Jill Freedman
Henry Horenstein’s Aquatic photo series with an amazing close-up of a squid and other marine portraits
M6info has a great slideshow of images from the exhibition, and i have a small selection online (please respect the credits if you ever want to use these images).
Photo ?? Christophe Raynaud de Lage
click to expand
The Escape Pod, a new-ish agency and bright light in an otherwise lifeless Chicago ad market is running this self-promo ad in the March issue of Fast Company magazine, which features the “50 Fastest Companies”
Now just doing a self-promo is pretty smart, in and of itself– so few agencies remember that they need to market themselves every bit as much as they market their clients.
But I was equally as impressed with the media placement (a magazine aimed at forward thinking start-ups and businesspeople) and with the ad itself.Illustrated by Joe Simko, who’s done a lot of rock album artwork, the ad is less a mission statement than “a poster to explain our agency in a light way,” according to agency founder Vinnie Warren, he of “Wasssup!” fame.
Given the degree of seriousness which so many agencies take themselves these days, this attitude is quite refreshing. Hopefully the client base will feel the same way.
Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Copywriters: Mike Holicek, Mike Scalise
Photographer: Glen Gyssler
Published: December 2007
Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Copywriters: Mike Holicek, Mike Scalise
Photographer: Glen Gyssler
Published: December 2007
Advertising Agency: Serve, Milwaukee, USA
Creative Director: Gary Mueller
Art Director: Mike Scalise
Copywriters: Mike Holicek, Mike Scalise
Photographer: Glen Gyssler
Published: December 2007
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
