Feb
07
AI platform Dialpad to air local Super Bowl commercial
Posted in: UncategorizedRegional ad is meant to be an ode to AI.
Feb
06
Top 70 Mobile Trends in February – From High-Performance Gaming Phones to Efficient GaN Chargers (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Our smartphones are mighty portable devices and designers in the tech sector are taking full advantage of their performance potential as can be seen from this February 2023 mobile innovation round-up….
Feb
06
Anytime Fitness Works Out a Clever Way Into Super Bowl 57—Without an In-Game Slot
Posted in: UncategorizedIt’s no secret that advertising during the Super Bowl is a pretty big deal. With time slots in high demand (and, clearly, at a high cost), one question arises each and every year: How can a budget-savvy company tap into that Big Game fervor without actually buying a Super Bowl ad? With its newest campaign,…
Feb
06
Stellantis buys Super Bowl ads for Jeep and Ram
Posted in: UncategorizedStellantis returns to the Super Bowl after taking last year off.
Feb
06
How about a personalized pink Toblerone for Valentine's day?
Posted in: Uncategorized
Feb
06
Feb
06
Liquid Death – The Godmother of Drumming Plays Liquid Death’s “Greatest Hates” (2023) :30 (USA)
Posted in: Uncategorized
Drinks & Alcohol
She might look like your sweet aunt or grandmother, but they don’t call her the “Godmother of drumming” for no reason.
Feb
06
Super Bowl 2023: Ozzy Osbourne, Paul Stanley e cia querem impedir que “rock star” vire uma buzzword do mundo corporativo
Posted in: Uncategorized
Workday é uma empresa de softwares corporativos, voltado para gestão financeira e de RH de grandes empresas. Eles se dizem tão bons no que fazem, quer qualquer executivo que faça uso de seus serviços é logo chamado de “rock star”. Pode até parecer que a Workday quer combater uma buzzword do mundo corporativo, como sugere …
Leia Super Bowl 2023: Ozzy Osbourne, Paul Stanley e cia querem impedir que “rock star” vire uma buzzword do mundo corporativo na íntegra no B9.
Feb
06
Super Bowl 2023: Hellman’s coloca Jon Hamm e Brie Larson na geladeira
Posted in: Uncategorized
No que será a sua terceira aparição consecutiva no intervalo do Super Bowl, a maionese Hellman’s continua sua campanha contra o desperdício de alimentos. A marca, já faz algum tempo, vem trabalhando o conceito de “Make Taste, Not Waste”. É a ideia de que muitas sobras na sua geladeira podem se transformar em outra coisa… …
Leia Super Bowl 2023: Hellman’s coloca Jon Hamm e Brie Larson na geladeira na íntegra no B9.
Feb
06
Car insurance superhero / Juré crashé ils n’ont pas copié?
Posted in: Uncategorized |
 |
| THE ORIGINAL? FWD Insurance “Superhero” TV Commercial – 2019 Watch the TV Commercial (You Tube) Source : Adsoftheworld Agency : DDB (Singapore) |
LESS ORIGINAL Policy Bazaar Car Insurance “Superhero” – 2022 Watch the TV Commercial (You Tube) Source : Campaign India Agency : In-House (India) |
Feb
06
Inside Dentsu Media’s 5-Year Endeavor to Measure Attention
Posted in: UncategorizedAssume a consumer, watching TV, turns to Instagram during a commercial break and spots an interesting ad on their feed. In that moment, two advertisers paid to capture the consumer’s attention, but only one succeeded. “Turns out people are very good at ignoring advertising,” said Mike Follet, managing director at eye-tracking firm Lumen Research. “Just…
Feb
06
Google releases ChatGPT rival AI ‘Bard’ to early testers
Posted in: UncategorizedGoogle is getting its ChatGPT competitor ready for primetime.
Feb
06
While inflation is making your eggs more expensive – it's also making IKEA cheaper. "Inflation-proof" campaign from INGO for Al-Futtaim IKEA
Posted in: Uncategorized
Household
Unlike so many other industries, IKEA has such a long-standing and pre-planned production of all their classic furniture, that they don’t have to
Feb
06
Jeep and Ram Are Both Running 60-Second Ads in Super Bowl 57
Posted in: UncategorizedAutomaker Stellantis Group will run two 60-second Super Bowl ads this Sunday–one for Jeep and one for Ram–after sitting out last year’s Big Game. The Jeep spot will air in the 2-minute break during the second quarter, while the Ram commercial is slated for the beginning of the fourth. Stellantis previously appeared in the Big…
Feb
06
Philadelphia Eagles address the city’s devastating gun violence in poetic new ad
Posted in: UncategorizedIn a celebratory week, the team is making a sobering statement via the agency The Perception.
Feb
06
K-Pop Group Tomorrow X Together Ends SZA’s Seven-Week Run at No. 1
Posted in: UncategorizedThe boy band topped the Billboard album chart for the first time thanks to an array of collectible CDs for sale.
Feb
06
The CW Network Taps Chris Spadaccini as Marketing Chief
Posted in: UncategorizedThe (new) CW Network has its marketing leader. Nexstar, the network’s parent company, named former WarnerMedia executive Chris Spadaccini as The CW’s new head of marketing. He’s the latest executive hire since Nexstar closed its acquisition of the network in October. “It is very rare that any company gets to add someone of Chris Spadaccini’s…
Feb
06
UM names Sasha Savic global CEO
Posted in: UncategorizedSavic fills the role that Eileen Kiernan vacated when she became global CEO of IPG Mediabrands in 2022.
Feb
06
McDonald’s “na sua porta” promove serviço de delivery da rede de fast-food
Posted in: Uncategorized
O McDonald’s já tem um histórico de trabalhar campanhas minimalistas na França, geralmente fortemente baseadas em fotografia e ilustrações. Como o M aparecendo em letreiros neon, chuva pra lembrar que é hora do delivery, e batatinhas que mostram o caminho. Agora, novamente para promover o serviço de entrega do Méqui, a TBWA/Paris fez aparecer em …
Leia McDonald’s “na sua porta” promove serviço de delivery da rede de fast-food na íntegra no B9.
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