“Scream VI” publicity stunt has people flooding the Bay Area Sheriff's office with emergency calls.

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In Sonoma residents got an unexpected sneak preview of the iconic horror movie villain from “Scream”, as a man dressed as Ghostface lurked a

HORNBACH WERKSTÜCK – The Green Hidaway char – Designed by Front, Built by you (2023)

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Household

DIY chain HORNBACH and its new build-yourself WERKSTÜCK edition gives you a seat in nature without leaving your home

MrQ – You Win Some You Lose Some – (2023) :30 & :10 (UK)

Entertainment

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YOU WIN SOME, YOU LOSE SOME… Honesty is the best policy in online betting brand MrQ’s new campaign

Karol G’s ‘Mañana Será Bonito’ Is No. 1, Making Chart History

The latest release by the Colombian pop star is the first Spanish-language LP by a woman to open at the top of the Billboard 200.

Ancestry hires Wieden+Kennedy as it tries to become more interactive

Genealogy company attempting to encourage storytelling among families.

Prime Video cria sinfonia a partir de gestos dos treinadores da liga francesa de futebol

Uber Eats

Para promover a exibição da Ligue 1 Uber Eats, o campeonato francês de futebol, no Prime Video, a agência Marcel lançou uma campanha que destaca o paralelo entre o esporte e a música. Para isso, criaram uma composição original utilizando os gestos e linguagens corporais dos treinadores da liga, que virtualmente conduzem uma orquestra composta …

Leia Prime Video cria sinfonia a partir de gestos dos treinadores da liga francesa de futebol na íntegra no B9.

Dalit Journalist Takes On India’s Caste Injustices

Meena Kotwal started a news outlet focused on Dalit and other marginalized groups in India, hoping that telling their stories would help improve their lives.

Watch the newest commercials from Jack in the Box, HSBC, Goldfish and more

Jack in the Box spokescharacter Jack Box hypes the limited-time return of the chain’s fish sandwich.

Kellogg’s – Better Days Are Built on Breakfast / celebrating Kellogg’s 25-year anniversary of supporting breakfast clubs (2023) :30 (UK)

Food

Better Days Are Built on Breakfast: Kellogg’s new film celebrates 25-year anniversary of supporting breakfast clubs

6 March 2023 – London, UK: Ke

How Some Gen Z Instagram Users Post to Facebook: Unwittingly

Teenagers and young adults are flummoxed. The reason it keeps happening involves an online prompt and product design.

How Generative AI Is Already Changing How Creatives Do Their Jobs

In need of a social teaser video to gin up excitement for a Super Bowl ad, Max Eastman, creative director at Mekanism, tapped into some of the hype around ChatGPT with an AI-generated script for an Alaska Airlines commercial. While the somewhat prosaic result left much to be desired, it did show the use of…

Microsoft introduces AI assistant for marketing, customer service

Bot can help marketers get creative, making suggestions for email campaigns based on topics and requested tone.

a sauce holder necklace for valentine’s day / Un bijou de pompe?

THE ORIGINAL?
Heinz Tomato Ketchup x McCain Fries – 2022
Valentine’s Day original jewelry
Source : AdAge
Agency : Rethink (Canada)
LESS ORIGINAL
Primal Kitchen Buffalo Sauce – 2023
Valentine’s Day original jewelry
Source : Mashed, Muse by Clio
Agency : Mischief (USA)

‘If It’s Not Yes, It’s No!’—The Campaign That Wants Men to Better Understand Women

When it comes to consent and the fight against sexual and gender-based violence, the phrase “no means no” has long been proclaimed. To evolve that statement, a campaign from France from two organizations, which includes the support of Tinder, has produced a ‘bible’ to help men better understand women, which enforces the statement that “If…

Benjamin Moore targets TikTok with household objects in love with its paint

Paint brand Benjamin Moore aims to loosen up, and find new audiences, beginning with a pair of ads from Fig.

U.S. Joint Industry Committee Reveals Currency Criteria for Premium Cross-Platform Video

The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list…

Nielsen and rivals get new guidelines from industry for 2024 upfronts

Network-backed Joint Industry Committee gets big agency backing, but certification on new rules will be hard.

Clue’s Immersive Murder Mystery Solves the Question: How Do You Keep a 70-Year-Old Brand Alive? 

It was a memorial to remember: The food and drinks were to die for. The orchestra slayed with their covers of classic pop hits. Miss Scarlett was dressed to kill in a blood red Halston frock. And the guests were drop-dead gorgeous and eager to get on the case of who murdered Boddy Black. The…

How Nissan is using TikTok Now, the BeReal clone, for March Madness

The automaker partnered with TikTok to invite basketball fans to post live photos and videos during “key moments” of the tournament.

Aldo enlists Tinx and other creators for its new self-acceptance marketing

Aldo’s “For All That Is You” campaign is all about embracing multiplicity.