Most people look at creators with large followers and think it’s easy to keep them engaged. The truth is many creators do a lot behind the scenes to keep their followers coming back and interested on a daily basis. For creator Se?n McLoughlin–known to fans as Jacksepticeye–it takes more than just posting videos to keep…
The wider release comes amid heightened buzz in Silicon Valley over generative AI.
As a host of startups have ushered in a new era of artificial intelligence-powered image creation over the past year, speculation has mounted on how and when Adobe, one of the world’s largest high-end creative software providers, would integrate this tech into its suite of programs. The company answered that question Tuesday with a group…
Cash App’s four-part video series stars athletes including Olympian Jordan Chiles and rising basketball stars Juju Watkins and Jared McCain.
What if sports fans could make their ideal streaming service? That’s the question that FuboTV answers with its new nationwide campaign starring athletes Kevin Garnett and Mark Sanchez. In the virtual MVPD’s largest branding campaign to date, it revealed it’s rebranding its consumer-facing products simply as Fubo, complete with a new look and reimagined suite…
Credit One Bank says, “Life is better with the credit gods on your side.”
During this episode of Brave Commerce, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent, incremental profitability. Supergoop, founded by Holly Thaggard, began with the question: How do you make a product that creates joy and puts the talent and strategy behind that idea? Baldwin explains the…
Discounters including Temu and AliExpress are looking to the U.S. to drive growth but could face obstacles.
Spark Foundry and Campbell Soup Co. among early users of capability through Innovid.
Despite a surge in purpose marketing, most consumers still can’t easily recall brands doing good work around sustainability, diversity and community and also care less than they did a few years ago.
VaynerMedia’s CEO has plenty to say about the state of the ad industry and where brands should spend money now.
The two have quickly become recognizable faces on FYPs everywhere.
Streaming has transformed how and what we watch. Here’s how streamers and advertisers are fighting for a piece of the action.
(TrendHunter.com) The latest ASUS ROG Flow X13 GV302 laptop has been shown off by the brand as a compact, mobile-friendly piece of hardware for users to incorporate into their workflow. The laptop features a 360-…
The producer, Abby Grossberg, said in a pair of lawsuits that the effort to place blame on her and Maria Bartiromo, the Fox Business host, was rooted in rampant misogyny and discrimination at the company.
The Snapchat camera offers a “Tone” tool that is designed to “improve your Snaps by fixing exposure issues.” Our guide will show you how to use the Tone tool when creating Snaps in the Snapchat mobile application. Note: These screenshots were captured in the Snapchat app on iOS. Step 1: On Snapchat’s camera screen, tap…
When it comes to video games, most people can name their favorite titles and instantly burst into an excited endorsement about why they love them so much. From sports to adventure to strategy games, gaming publishers work hard to make sure their users take that excitement off the screens and into the real world. Gaming…
Estamos cercados por tecnologia. Inteligência Artificial (IA), Deep Learning, Realidade Aumentada… se antes essas invenções pareciam parte apenas dos filmes de ficção científica, hoje elas estão no nosso dia a dia como marcas e profissionais de marketing. A tecnologia virou “buzzword“, ou seja, uma “palavra da moda”. Da “web 3.0” ao “chatGPT” à nova buzzword …
Leia SXSW 2023: a tecnologia pela tecnologia ou a tecnologia como ferramenta de transformação e evolução social? na íntegra no B9.
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