Hasta La Creative!

Ao som de You Sexy Thing, clássico do Hot Chocolate na era disco, a Chevrolet resolveu apostar em um clima romântico para seu comercial do modelo 2015 do Chevy Silverado no Super Bowl. Ou pelo menos, o mais próximo disso, levando-se em conta que o verdadeiro protagonista do filme criado pela Leo Burnett de Detroit é um touro reprodutor.

Apesar de no final quem se dar bem é o protagonista de quatro patas, para o público feminino o verdadeiro destaque é o cowboy que faz o transporte do touro em sua Silverado.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

As Super Bowl ads continue to roll out days before the event, Jaguar has joined the trend and released its first game day spot, "Rendezvous."

The 60-second ad from Spark 44 features a trio of "British villains," played by Ben Kingsley, Tom Hiddleston and Mark Strong. Unfortunately, we don't see them pulling off a billion-dollar caper or foiling some James Bond-ian superspy. But we do get to hear them wax eloquently about why Brits make better bad guys, and that's something. 

Personally, I had wondered how they'd handle the pronunciation of the British brand, which is "Jag-waar" in America and "Jag-you-are" in the U.K. The burden of the word lands on Strong (Lord Blackwood in 2009's Sherlock Holmes), who basically says it so fast, you'll be lucky to catch it at all.

While the spot's star power is sure to merit some game day buzz, the execution does seem to suffer a bit from a "too many cooks in the kitchen" vibe. The ad is called both "British Villains" and "Rendezvous"; the hashtag is #GoodToBeBad; the URL is BritishVillains.com; and the tagline is, "How alive are you?" After all that, is there still room in your brain for the name of the car? (Hint: It's the F-Type coupe.)

RadioCentre has hired Siobhan Kenny, the group director of communications at HarperCollins UK and International, as its new chief executive, replacing Andrew Harrison.

Gavin Patterson, the chief executive of BT and outgoing president of the Advertising Association (AA), has urged marketers to “keep fighting the good fight” in the face of a bashing by the Labour Party.

BSkyB’s pre-tax profits declined by 18 per cent year on year to £527 million in the last six months of 2013, as marketing costs increased by 13 per cent amid its pay TV battle with BT.

Facebook has beaten analysts’ expectations by reporting a 63% surge in revenues for the fourth quarter, driven by a solid mobile advertising business.

By bringing together marketing decision-makers and agency chiefs, our aim is to develop an industry strategy for content development, IPA president Ian Priest discusses.

The celebrity chef Jamie Oliver is launching a production company that will specialise in the creation of commercials, and has signed up the actor Dexter Fletcher as one of its directors.

Norwegian Air Shuttle, the low-cost airline run by “Scandinavia’s answer to Richard Branson” according to The Wall Street Journal, is on the hunt for its first global advertising agency ahead of major expansion plans.

Small and medium-sized en­terprises should up their investment in advertising to become more successful and boost national economic growth, according to a report published today.