In this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts. Adweek’s 2023 Sustainability…
An annual CMO study from recruiting firm Spencer Stuart found more women and diverse leaders are holding top marketing roles as tenure holds steady.
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge…
At NewFronts, YouTube introduces a breakout Shorts creator and launches new ad formats.
(TrendHunter.com) The Benchmade Gold Class knives are a high-end take on the classic pocket knife accessory that promises to provide impressive style and functionality to meet the needs of the modern consumer.
The…
(TrendHunter.com) There are a lot of unexpected flavors and culinary combinations present in the May 2023 food round-up. Brands like Alicja Confections are getting experimental by launching puzzling flavor…
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. So…
AI was a hot topic at last week’s SeeHer SheFront and the Hispanic Marketing Council’s annual summit.
YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats…
Partiful has millions of users and has grown the number of events created on its platform over 1000% year-over-year, according to its CEO and co-founder Shreya Murthy.
A woman hugs her young son, tells him to have a good day and watches as his school bus drives away. Only then, when he’s out of sight, does her smile fade and her eyes fill with tears. Overcome with emotion, she tries to block the camera that’s recording the moment. Too late, though, because…
Social channels and digital strategies to help marketers feel real and relatable.
Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world’s highest honor for the most dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review internal and external submissions to identify the most…
For Asian American and Pacific Islander Heritage Month, we shine a light on the myriad ways AAPI talents are inspiring and moving the advertising and marketing industry forward.
(TrendHunter.com) Tiny home design has evolved over the years with many consumers seeking to expand the boundaries, but the Uncharted Tiny Homes The Limited Tiny House is designed to take things in a different…
King Charles’s coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they’re in front of them in the real world. Created by Atlantic…
“People Are Good For You” highlights authenticity and warmth, VP says.
(TrendHunter.com) The May 2023 home round-up straddles the line between outlandishly chic and timeless sophistication—from EQ3’s brand-new Spring/Summer 2023 furniture and homeware capsule to Deniz Aktay’…
Returning for its fourth year, Adweek’s Convergent TV Summit was held last month from March 21-22. In the fast-paced and ever-changing TV industry, it’s important to find the best way to reach your customer. This year’s summit covered everything from measurement and currency to creative strategies and optimization. It featured executives from companies like Paramount,…
The celebrated marketer revisits the thinking behind the “Bless your f#@%ing cooch” campaign.
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