In this week’s episode of Yeah, That’s Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart discuss the evolution of the consumer with all the buying power and the most unrealistic expectations thanks to media representation: moms. From the U.K.’s strict rules around gender stereotyping in ads to the brands doing…
Rapid downfall underscores the challenges facing digital media companies.
The Inquirer, citing “anomalous activity” on its computer systems, said it was unable to print its regular Sunday edition and told staff members not to work in the newsroom at least through Tuesday.
Linda Yaccarino was gone, but not forgotten, as NBCUniversal kicked off upfront week with its presentation this morning at New York’s Radio City Music Hall. The longtime ad sales chief departed the company on Friday to become Twitter’s CEO, requiring last-minute rewrites to NBCUniversal’s upfront presentation. In her absence, Mark Marshall, formerly president of advertising…
Takeaways from the peacock’s presentation at Radio City Music Hall.
Fui um dos 21.367 participantes do Web Summit Rio deste ano. Um entre milhares de espectadores atraídos como imãs para a Cidade Maravilhosa, uma entre muitas pessoas que (pasmem) passou longe das praias e precisou de saúde de atleta para maratonar em quase 100 horas de palestras. A primeira e inevitável conclusão que chego é …
Leia Web Summit 2023 – Rio: O verão das IAs generativas na íntegra no B9.
Every year, fans gather in Indio, Calif., to witness some of their favorite musicians and discover new ones. Like any live event, there is a lot of planning involved, especially for the big brand activations that attendees will witness through both weekends of the festival. This year, a new poster entered the lineup, except her…
Takeaways from the peacock’s presentation at Radio City Music Hall.
Takeaways from the peacock’s presentation at Radio City Music Hall.
Dozens of protesters greeted marketers as they entered the first major event of the upfronts, an annual showcase for advertisers in which media companies stage lavish gatherings to promote their lineups.
Takeaways from the peacock’s presentation at Radio City Music Hall.
The direct-to-consumer news you need to know this week, from retail moves to financial updates.
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| THE ORIGINAL? Boutique Vocal – Singing School – 2016 “For those who music is pleasure” Click the image to enlarge Source : AdsSpots Agency : Licuadora Group (Mexico) |
LESS ORIGINAL Singing Out LGBTQ Choir – 2023 “Take pleasure in it” Click the image to enlarge Source : VictorYves Agency : Publicis (Canada) |
Fox is feeling confident about its fall lineup, bringing back 18 series and introducing six new ones. However, the broadcaster isn’t as confident that the shows will air in the fall. Despite the ongoing Writers Guild of America strike, the network announced its fall lineup this morning ahead of its upfront presentation–but like in 2022,…
Diego Scotti has been the chief marketing officer at Verizon for eight years, leading it to multiple Cannes Lions wins and Super Bowl campaigns. Now, Scotti has announced that he will leave Verizon to focus on another yet-to-be-named venture. In an internal memo obtained by Adweek, Scotti said he is building a new chapter in…
Scotti joined Verizon as CMO in 2014.
The green light follows objections to the blockbuster deal by American and British regulators on the grounds that it would undercut competition.
If you’ve seen any of the films in the Creed trilogy or caught Calvin Klein’s recent campaign, you may know by now that Michael B. Jordan takes his fitness routine very seriously. So much so that even his water and the world around him have a high standard to meet. For Propel Fitness Water’s “Make…
Will Arnett is the Geico Gecko’s frenemy in one of a new series of commercials.
Davide Grasso might not be a household name, but the brands he’s led certainly are. Over the course of 12 years, Grasso rose steadily through the ranks at Nike, starting as brand marketing director in the U.S., then overseeing Asia-Pacific marketing (including the 2008 Olympics in Beijing) and subsequently heading up Nike’s global football effort….
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