Aug
19
Kansas Newspaper Is Talk of Town, and Not Just for Getting Raided
Posted in: UncategorizedThe rare search of a newsroom has uncorked a debate in Marion, Kan.: What is a newspaper’s role, anyway?
Aug
19
Para promover “One Piece”, Netflix vai atracar navio Going Merry na praia de Copacabana
Posted in: Uncategorized
O icônico navio Going Merry da série “One Piece” vai ancorar na Praia de Copacabana, marcando a estreia da adaptação live action do mangá mais vendido da história pela Netflix. Porque isso é importante: A ação, mais do que uma simples promoção, pretende oferecer uma experiência imersiva para conectar os fãs com o mundo de …
Leia Para promover “One Piece”, Netflix vai atracar navio Going Merry na praia de Copacabana na íntegra no B9.
Aug
19
Wieden+Kennedy SP lança jornal fictício para promover “Cangaço Novo” do Prime Video
Posted in: Uncategorized
A agência Wieden+Kennedy SP criou um universo de imprensa fictício, incluindo um jornal impresso e um boletim apresentado por Evaristo Costa, para promover a série brasileira “Cangaço Novo” no Prime Video. Porque isso é importante: Esta campanha inovadora expande o universo da série e engaja o público de uma maneira única, conectando-os com a trama …
Leia Wieden+Kennedy SP lança jornal fictício para promover “Cangaço Novo” do Prime Video na íntegra no B9.
Aug
18
The Sweetshop UK Signs Interdisciplinary Director Dorothy Allen-Pickard
Posted in: Uncategorized
Aug
18
Haute Business Travel Backpacks – The lundi 36-hour Backpack is Elegant and Functional
Posted in: Uncategorized
(TrendHunter.com) The lundi 36-hour Backpack is a business-ready accessory perfect for travelers to incorporate into their collection as a way to keep an array of essentials securely stowed during excursions.
The…
Aug
18
Featherlight Keychain Pocket Knives – The Peak Spec 'FeatherLite' Attaches onto a Keychain
Posted in: Uncategorized
(TrendHunter.com) The Peak Spec ‘FeatherLite’ pocket knife is an ultra-lightweight accessory constructed with versatility, function and rigidity in mind to help users easily incorporate it into their…
Aug
18
Paramount x Omnicom, Trump indictment viewership, Lerma/’s teachable moment for AI: Datacenter Weekly
Posted in: UncategorizedAlso, macroeconomic news in a nutshell.
Aug
18
Amazon offers influencers $25 per video, sparking chorus of LOLs
Posted in: UncategorizedAs it seeks videos, Amazon appears to be offering influencers much less than they usually earn for such work.
Aug
18
Vivo e Samsung transformam Galaxy Z Flip5 em “dobra de arte” em nova campanha
Posted in: Uncategorized
A Vivo e a Samsung unem forças para lançar uma campanha inovadora para o Galaxy Z Flip5, transformando o smartphone em uma obra de arte nas mãos do artista Mena. A criação é da VMLY&R Brasil. Porque isso é importante: A campanha que destaca o design único e os recursos de imagem do aparelho, reflete …
Leia Vivo e Samsung transformam Galaxy Z Flip5 em “dobra de arte” em nova campanha na íntegra no B9.
Aug
18
McDonald’s agora faz parte do MCU: colaboração com a Disney insere a marca na 2ª temporada de “Loki”
Posted in: Uncategorized
O McDonald’s não é apenas uma rede de fast-food do mundo real; agora também faz parte do Universo Cinematográfico Marvel (MCU), graças a uma colaboração com “Loki”, do Disney+. A segunda temporada tem estreia marcada para 6 de outubro. Porque isso é importante: Esta parceria não é apenas uma jogada de marketing; é uma fusão …
Leia McDonald’s agora faz parte do MCU: colaboração com a Disney insere a marca na 2ª temporada de “Loki” na íntegra no B9.
Aug
18
How Former Vanity Fair Employees Started Working at Standard Industries
Posted in: UncategorizedTechnically, none. So why has Standard Industries hired several of them?
Aug
18
YouTube Buyers Unknowingly Targeted Ads to Kids Despite Requests to Avoid
Posted in: UncategorizedAd buyers who asked YouTube not to run their ads on kids’ channels saw that their ads ran in these locations anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time for YouTube ads allegedly leading to tracking of children, reported this week by The New York Times. A…
Aug
18
Agency news you need to know this week
Posted in: UncategorizedJoan Creative launches a media practice, Publicis Groupe’s Le Truc interns battle cringe campaigns and Wavemaker uses Gen AI to experiment with its logo.
Aug
18
Sarah Thompson launches mental health awareness initiative honoring her son with help from Droga5
Posted in: UncategorizedThe Shoulder Check event had over 2,000 attendees, 25 sponsors and several NHL stars participate.
Aug
18
What Gen Z wants from influencer marketing and brand social media
Posted in: UncategorizedMore than 30 Gen Z creators and marketers spoke at JUV Consulting’s recent ZCon event in Los Angeles.
Aug
18
Mejuri Jewellery by Miami Ad School
Posted in: UncategorizedClient: Mejuri Jewelry
School: Miami Ad School
Description: Bridesmaids are getting tired of the cult-like nature of being asked to be in a wedding party. It’s unorganized, chaotic, and impractical. Mejuri decided to help them.
Target Audience: Classical Brides.
Credits: Georgia Luquini (Copywriter)
Tan Wan (Art Director)
Courtney Davis (Art Director)
Read more: Mejuri Jewellery by Miami Ad School
Aug
18
The Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
Posted in: UncategorizedIn an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg–drama on maximalism-design-Tok likely ended…
Aug
18
Insights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan
Posted in: UncategorizedIn the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning consumer goods and marketing, she emphasized the significance of educating stakeholders about marketing’s impact in industries where its value might not be immediately apparent. Drawing inspiration from…
Aug
18
Michael Parkinson, Famous for Interviewing the Famous, Dies at 88
Posted in: UncategorizedA mainstay of British television, he was best known for a long-running BBC program that was called simply “Parkinson.”
Aug
18
Exclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship Deal
Posted in: UncategorizedIt’s nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby’s, Buffalo Wild Wings, Dunkin, Jimmy John’s, Sonic and Baskin-Robbins, has announced that it’s signed a three-year sponsorship deal with ESPN’s College GameDay, a partnership Disney Advertising described as “different and exciting.” “The…
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