Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…
W+K Portland salutes the New York Liberty star’s craftiness as she joins a small group of female athletes to get their own sneaker.
Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there’s a twist: According to our research, only 1% of her followers react to her posts by giving likes and leaving comments. The lower the engagement rate (ER), the fewer of her followers actually…
Agency: Monkey Wrench Communications Pvt. Ltd.
Creative Director: Tamal Talukdar
Sr. Art Director: Prakash Mahapatra
Copywriter: Srinjani Roy
Client Servicing Head: Kusumanjan Banerjee
Client Servicing Executive: Priyabrata Maity
Ogilvy New York’s new chief creative, Assembly wins Vera Bradley’s media, Colle McVoy takes kids to camp and more.
Ad spending on crime podcasts is surging and AMC gets a boost from Taylor Swift—plus, why it was a bad week for McDonald’s and 3M.
Welcome to the Champions of Change Awards, the next evolution of Adweek’s Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds of sports and sports marketing, from players in the (literal) field to executives working behind the scenes to bring you the sports you…
The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time–and brands want a piece of that audience. The United States Tennis Association (USTA) Billie Jean King National Tennis Center in Flushing, Queens had 776,120 fans on the grounds during the two weeks of the…
To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an augmented reality lens for social platforms inspired by tennis icon Billie Jean King, who originally advocated for equal pay for women. The…
Pro tennis player Leylah Fernandez stars in the latest from Morgan Stanley.
(TrendHunter.com) The Dyn X racing simulator from Cooler Master is a modular system that offers versatility and comfort for virtual racing and flying enthusiasts. It consists of two main components: a racing seat and…
Immersive content and design firm Rock Paper Reality recently collaborated with Google’s Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the possibilities available for brands and businesses using Google’s and Adobe’s tech. Rock Paper Realty created a location-based AR experience for the Paper Tree origami store in San…
Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire Hathaway-owned brand held a pitch over the summer that it ran internally to pick a new agency to replace Wieden+Kennedy. The indie agency has…
This week: Khaby Lame joins Fortnite, Snapchat leans further into AI and more.
The brand commissioned the image from Troy Ni, a creative technologist and artist who was posting similar artwork to Reddit.
New video ad classifications introduced this March–to bring more transparency to what advertisers are buying–are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) last August threw its weight behind video inventory transparency. After receiving feedback that the…
How the automaker is trying to keep the 13-year-old campaign fresh under its new CMO.
Uma unidade do McDonald’s em Nova York se transformou em um portal para 1982, graças a uma parceria com a Marvel para promover a segunda temporada de “Loki”. Por que isso é importante: Além da divulgação da série do MCU, esta transformação retro é parte de uma estratégia de marketing do McDonald’s para celebrar sua …
Leia 1982: McDonald’s vira máquina do tempo para promover segunda temporada de “Loki” na íntegra no B9.
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Data, analytics and martech tools help deliver relevant and persuasive messaging.
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