Aug
31
Publisher Adoption for New Video Ad Specs Lag 6 Months After Introduction
Posted in: UncategorizedNew video ad classifications introduced this March–to bring more transparency to what advertisers are buying–are struggling to take hold among publishers, partly due to the ever-increasing list of publisher priorities and fears of impacts to revenue. The Interactive Advertising Bureau (IAB) last August threw its weight behind video inventory transparency. After receiving feedback that the…
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