Hasta La Creative!

Em 2020, a Apple se comprometeu a neutralizar sua pegada de carbono até 2030, através de inovações em materiais, energia limpa, transporte de baixo carbono e restauração de ecossistemas naturais. Em vídeo apresentado hoje em seu evento de lançamento do iPhone 15, a própria Mãe Natureza – interpretada por Octavia Spencer – aparece para cobrar …

Leia A Mãe Natureza cobra: Apple apresenta relatório de sustentabilidade com bom humor na íntegra no B9.

Hannah and Derek Jeter are both Jeep people. Hannah grew up with both parents driving Jeeps on St. Thomas in the U.S. Virgin Islands, while baseball Hall of Famer Derek grew up in Michigan near where the vehicles are built. The couple is now in a multi-year brand partnership with Jeep, with their first campaign…

People inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […]

The post Martin Weigel Imagines A Better Future for Strategy and Strategists appeared first on Adpulp.

By knowing who’s voting and when, agencies and media buyers are finding new value and ad-spend efficiencies available to the political ad marketplace.

As the first spirits sponsor of the MTV Video Music Awards, Bacardi will embed itself into nearly every corner of tonight’s live telecast, from the red carpet step-and-repeats and the venue’s cocktail bars to on-air vignettes and the star-studded finale. The brand, flexing its musical bona fides, also plans to drop a new campaign during…

A Meta, em parceria com a AlmapBBDO, lança sua primeira campanha de massa no Brasil para reforçar que Facebook, Instagram e WhatsApp fazem parte de uma mesma família de aplicativos.  Por que isso é importante: Em um mundo cada vez mais conectado, a Meta quer mostrar ao Brasil como suas ferramentas têm sido catalisadores de …

Leia Do Rap à Coxinha: Meta destaca impacto dos seus apps na vida dos brasileiros na íntegra no B9.

The U.S. track and field legend promotes the Felix Runner, including a billboard near Nike’s Oregon headquarters.

The automaker also announced new roles for two members of the founding family, Elena Ford and Will Ford.

Home Depot is reaping more rewards from Halloween this year as it markets new products, such as a 13-foot Jack Skellington created with Disney.

E-commerce giant Amazon increases advertising on hot social video site TikTok even as they compete head to head.