Sep
12
Martin Weigel Imagines A Better Future for Strategy and Strategists
Posted in: UncategorizedPeople inside and outside the agency business sometimes wonder what strategy is and how it works. Strategy is about creating change and transformation, according to Martin Weigel, chief strategy officer at AMV BBDO. I’m glad he is in the mood to explain the strategic offering and argue for its value. Let’s look at just one […]
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